why everybody says creating a list is very important?

44 replies
Hi all,

Do you think that creating a mailing list is vital for niche market?if yes why?

I am an internet user over 15 years and i can say that i am deleting most of received mails immediately(if they are not coming from my friends or family).So i dont understand why is this so important?
#creating #important #list
  • Profile picture of the author Jonas B
    Yes it's important!

    And that is what i (and others) usually say too.. eg hey i don't click on google ads because i know he will receive money for that.. but a lot of people don't know that and still click on it!

    Same principle with your email, because you don't open them, doesn't mean that others wn't open it, or even click on a link!

    I'm pretty sure you didn't try it yet because you only know if it works or not by trying it
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    • Profile picture of the author condorx
      Originally Posted by zebix View Post

      Yes it's important!

      And that is what i (and others) usually say too.. eg hey i don't click on google ads because i know he will receive money for that.. but a lot of people don't know that and still click on it!

      Same principle with your email, because you don't open them, doesn't mean that others wn't open it, or even click on a link!

      I'm pretty sure you didn't try it yet because you only know if it works or not by trying it
      i havent tried it yet.But if it is realy working i'm gonna focus on that.
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      • Profile picture of the author LloydC
        Its an important part and can generate major income if you've got followers, you just delete the emails from the people who's list you're on because they're probably spammy, or offer you no real benefit.

        You need to generate trust(and a relationship if you will)with the people on your list by offering them valuable information, then people will continue to read your emails.
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    • Profile picture of the author Voland
      This is going to change in the future. But for now the e-mail is the only universal way to reliably communicate with a random community of users. Not everybody is on Facebook, Twitter, Google+ etc, but everybody has the e-mail.

      Basically you need a way to reach out to a community at any moment with some offer. Posting it to the site is not enough - the notification need to be sent via e-mail. Otherwise the update on the site will not be noticed.
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      • Profile picture of the author nickdamodda
        Originally Posted by Voland View Post

        This is going to change in the future. But for now the e-mail is the only universal way to reliably communicate with a random community of users. Not everybody is on Facebook, Twitter, Google+ etc, but everybody has the e-mail.

        Basically you need a way to reach out to a community at any moment with some offer. Posting it to the site is not enough - the notification need to be sent via e-mail. Otherwise the update on the site will not be noticed.
        I'm pretty sure the reason is to target a specific people. You create the lists by the filling out a Name and Email (Usually) tab for weekly updates or whatever you put. You make more using lists usually because like I said
        1) It's a specific targeted user group
        2) The people in the lists will be interested in that niche and will most likely buy from you at one time
        3) They aren't random people. They entered their email for that specific niche, which makes it a lot easier for sales and advertising.
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    • Profile picture of the author TroelsJepsen
      The value of having a list is, that you get to build trust with the people on it. If you do this succesfully, they will be more open to buying your products or the offers you promote to them.

      As you mention yourself a lot of people simply delete the emails they receive, and that's probably never going to change, but some people do open the emails, and if you build a list, you can promote offers to them again and again.

      If you just send them to your offer directly and they don't buy, they are gone forever.
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  • Profile picture of the author simonbell
    Originally Posted by condorx View Post

    ...i am deleting most of received mails immediately(if they are not coming from my friends or family)...
    You answered your own question there. Marketers that are good at what they do will develop such a strong relationship with you; you'll see them as a friend.

    Therefore you'll read their emails, click on their links and trust their recommendations.

    A bad marketer will have their emails deleted because they're seen as spam.
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    • Profile picture of the author Spyder77
      Originally Posted by simonbell View Post

      You answered your own question there. Marketers that are good at what they do will develop such a strong relationship with you; you'll see them as a friend.

      Therefore you'll read their emails, click on their links and trust their recommendations.

      A bad marketer will have their emails deleted because they're seen as spam.
      You really nailed it here. 100% truth.

      Everyone stresses the importance of *the list,* while very few seem to understand how to actually use that list so that it generates the relationship that leads to a steady flow of sales off it, rather than being treated as junk mail and going directly into the trash.

      -Spyder
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      • Profile picture of the author eresources
        Quote
        Everyone stresses the importance of *the list,* while very few seem to understand how to actually use that list so that it generates the relationship that leads to a steady flow of sales off it, rather than being treated as junk mail and going directly into the trash.


        My thoughts exactly! I've noticed that a lot of people with
        lists are sending plain junk anymore. What happened to the quality?

        I wonder what their stats are.

        I used to get some really good ezines/newsletters full of quality
        content. News that I couldn't wait to get every week and now,
        well, let's just say I really hope they make a comeback!

        One thing for sure though, email will never go away just like
        the spam.


        Audra
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    • Originally Posted by simonbell View Post

      You answered your own question there. Marketers that are good at what they do will develop such a strong relationship with you; you'll see them as a friend.

      Therefore you'll read their emails, click on their links and trust their recommendations.

      A bad marketer will have their emails deleted because they're seen as spam.
      I couldn't agree more! A good marketer always communicate in such a way that it never looks like a spam email. I am kind of guy who delete emails every now and then un-subscribing email lists. A few of IM I always hear and check their offers.

      Lawrence
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  • Profile picture of the author sscot
    I open every received emails (Yes, over 98% of them are promotions) because I learn at least one or new thing after reading 10 emails.
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    • Profile picture of the author vok
      Originally Posted by sscot View Post

      I open every received emails (Yes, over 98% of them are promotions) because I learn at least one or new thing after reading 10 emails.
      Exactly create a new email box, subscribe to as many opt-ins in your niche and study pattens within their emails. You're then basically getting a free email marketing course.
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  • Profile picture of the author Sapan Verma
    Email marketing is a numbers game and your numbers get better and better if you can build a good relationship with your subscribers. By numbers i'm talking not only talking dollars but also the number of subscribers and the number of emails that get read.
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  • Profile picture of the author Eduard Stinga
    Some people even say that a list of proven buyers is worth $2-3/man every month.. didn't understand that exactly yet.

    Also, a list of buyers is waaay better than a list made of people who signed up to get some free stuff, for an obvious reason.
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  • Profile picture of the author royhitzat
    People who are making good money in internet business have 1 common thing,they have followers.Peoples who are willing to buy whatever he/she promotes.This only can be done by email marketing.
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  • Profile picture of the author andynathan
    Every time I send an email campaign out I come back with something. It might not be a huge return, but as my list grows I am continually surprised at the results that I receive. People will look at your material as long as it is quality.
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  • Profile picture of the author Targeted Traffic
    The more extensive your email list is the more advertising you will generate for your online business. You will have sales opportunities from your email list that you wouldn’t be able to obtain in any other way. When you regularly stay in touch with your customers you ensure that at least some of them will return to your website for a first purchase or a repeat purchase. Email lists let you communicate with your customers with little or no effort on your part.
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  • Profile picture of the author joshcoffy
    YES!

    Because.. Although you may not open them, others will. It takes, on average, 7 times for someone to see something before they buy it.

    Email Marketing on a consistent basis will continually allow your subscribers to see you and your products.

    If you make your headlines and emails catchy, sales often happen before that!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by condorx View Post

    I am an internet user over 15 years and i can say that i am deleting most of received mails immediately(if they are not coming from my friends or family). So i dont understand why is this so important?
    Because many people don't do that.

    Especially with emails for which they've "opted in" (and there's no other legitimate or sensible way to build a list).

    And because people buy things online from/through people whose recommendations they trust. That means people who have built a relationship with them (and online, that means by sending them email), established credibility with them, and made a favourable enough impression on them (over a period of time) for their recommendations to be taken seriously.

    Like many hundreds (thousands?) of people here, I started earning any measurable money only when I started building lists.

    It's possible to make a few sales without building a list, but most people find it very difficult. Even if you're going to do the selling primarily through your website, very few people buy at their first visit to a site, so one needs a way of encouraging people to return to the site. That can also be done by email.

    I have 8 different "niche sites". Each site has a prominently incentivised opt-in on the home page (and the opt-in itself on many other pages, too), as well as product information, reviews, affiliate links, and so on. Across my range of niches, I think I make 10-15% of the sales to people who don't opt-in, and the other 85-90% to people who do.

    Sometimes it can be difficult to measure this with precision, but I think those figures are probably very typical, and that in deciding not to build lists, one is effectively consigning one's marketing activities to chasing 10-15% of the total number of sales one could be making.

    I'm an affiliate, not a vendor, but I imagine exactly the same principle applies to vendors, too.
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  • Profile picture of the author Troy_Phillips
    People will open your next email if the one they are reading now helps them in some way.
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  • Profile picture of the author Devid Farah
    Well,

    Having a list is important to get constant and residual online income in future and it's a great way to get traffic and to make money from affiliate.

    But keep in mind that people often won't buy on first acquaintance, so you capture their email address and build a relationship by regularly sending useful and quality information via an email list.

    Doing this, you start building trust with your subscribers so they can buy from you.

    Devid
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  • Profile picture of the author Rod Cortez
    Originally Posted by condorx View Post

    Hi all,

    Do you think that creating a mailing list is vital for niche market?if yes why?

    I am an internet user over 15 years and i can say that i am deleting most of received mails immediately(if they are not coming from my friends or family).So i dont understand why is this so important?
    Because a properly built list can be anywhere from 40% to 90% of your overall profits. Don't fall into the logical fallacy of thinking just because you do something that all visitors to your websites, content, or advertising are going to do the same thing.

    List building will always be around, though it will most certainly change.

    So imagine this. You're making a hypothetical $1,500 a month marketing an e-book or maybe a handful of affiliate products / services without building a list. Hey, that's pretty good. But imagine if you started building a list, depending on how quickly you build it, within a year you could be pulling 4x, 6, or even 10x that amount.

    I wrote a little more about it by clicking here.

    RoD
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  • Profile picture of the author marketing2
    yes creating a list is very important but concentrate on building your list first rather than making any money from your list until the list has thousands of subscribers one method i use too add names too my list is too give away a free ebook on my website in exchange for somebody to subscribe to my list this method add hundreds of names to my list every week my goal is not too make any money at first but too build a list that will reward me hugely again and again and the best software too use is awebar

    i hope this is helpful


    robert
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    • Profile picture of the author Jill Carpenter
      Originally Posted by condorx View Post

      why is this so important?
      Because I say so.
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  • Profile picture of the author marketing2
    building a mailing list is hugely profitable in the long run and my products earn me £7000 per week online
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  • Profile picture of the author Damian Kitchen
    im only just starting out with IM'ing but i can already see the
    importance of a list.

    Its a way of tracking potential customers. they may not ope your first email
    but the more you provide to your lists the more chance they will
    open more of your emails, which is what you want if your sendin
    a sale offer.

    i think its important, but what do i know im just starting out
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    • Profile picture of the author marketing2
      hi daymockay yes list building is important and i think you should stick with that because

      thats where the real money is not ppc or building a website and making money from

      articles use awebar thats the most reliable autoresponder has never let me down

      hope this helps

      robert
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  • Profile picture of the author myob
    Originally Posted by condorx View Post

    So i dont understand why is this so important?
    You can make sales without a list. But I don't understood why you wouldn't. :confused:
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  • Profile picture of the author LErinator
    Absolutely a mailing list is vital, specifically for a niche market. I work with offers that are specific to ISPs and even demographics. each ISP may be acceptable for general interest types of campaigns, but the ISPs themselves do inherently have characteristics which can be extremely helpful for niche campaigns. I've seen the same offer hit a scrubbed list for AOL do amazing and do horrible for gmail. Just different users, like AOL tend to be older because they stuck with it from the get go 10+ years ago.
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  • Profile picture of the author Spyder77
    Chris, I'm not really following your reason here - and the comparison to health care niches is a fallacy as the comparison is false.

    You can create an opt-in for any niche. The example with a health care niche fails because you have to create a niche within that niche, unlike a list, where you just create the opt-in on whatever site(s) you have and build it from there. The only additional effort involved is deciding on an incentive to sweeten the opt-in, and maybe some experimentation if the opt-in rate is low.

    Alexa already provided a really thorough explanation as to why a list is essential, and backed it up with numbers based on her experience with them in 8 different niche sites.

    A simple "its useless because I say it is" argument (which this boils down to) isn't any kind of refutation, nor very compelling.

    Here is the telling remark from your own post:

    Those who say it is are usually those profiting from it.
    Isn't that kind of the point, and proof of its value?

    -Spyder

    Originally Posted by Chris Kent View Post

    No, it's not vital at all.

    Remember, this forum is just one dark corner of the internet. Though there are many huge fans of email marketing here, most marketers (offline or online) don't use email or other methods of follow-up marketing.

    It is not vital by any means.


    Those who say it is are usually those profiting from it.

    So what if I said that I profited from health niches? Does that make participating in health niches suddenly a "vital" activity? Of course it doesn't.

    So beware of anyone who tells you that it is a "must".
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  • Profile picture of the author aw
    List building is a very efficient use of one's marketing time. Once you learn how to do it effectively, you can make hundreds or thousands per hour spent in this activity. That is why it is so valuable.
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    • Profile picture of the author tmjoe
      Condorx,
      You are deleting the emails because :
      1) they do not serve any interest in you.
      2) you do not know the sender.
      3) you have not benefited from any of them.

      If you can solve all these causes when building a list of your own, then it will turn to be a very lucrative deal for you.
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  • Profile picture of the author Jason Fulton
    the truest statement you will ever here is 'the money is in the list' , if you have a niche market you're marketing in and you have [insert number here] emails that people have given you in return for something of value then you can send out 1 simple broadcast email and your paypal account will grow.

    It's the best way to build cred and earn money online.

    Jason
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  • Profile picture of the author bharatnt
    Relationship is the key to make money from the list in the long run but as you said that you delete almost immediately many people do that.

    So how you can build a relationship with the list if they don't open your email. The key to this is product that you give away while they join your list. It needs to be something that they would easily pay $50-$100 for and if they get it for free from you, they will at least see hat you have to say before deleting it.
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    • Profile picture of the author Spyder77
      Originally Posted by bharatnt View Post

      Relationship is the key to make money from the list in the long run but as you said that you delete almost immediately many people do that.

      So how you can build a relationship with the list if they don't open your email. The key to this is product that you give away while they join your list. It needs to be something that they would easily pay $50-$100 for and if they get it for free from you, they will at least see hat you have to say before deleting it.
      My 2 pence on building trust and avoiding the trash box while ensuring your emails get opened:

      1. They opted in for a Newsletter. Keep this in mind. That is not an invitation to e-mail every day, nor is a newsletter a daily sales letter. People can parse this all they want, but at the end of the day, its not the marketer's take on how it should be or their interpretation of their doing nothing wrong in doing that. The only thing that matters is the perception you create through your list in your customer's mind. Create a good one and they'll want to buy from you. Blow it, and they'll delete your e-mail or send it to their junk mail folder. They do not owe you the courtesy of opting out, and their not going to provide that courtesy, if they believe you're sending them spam. And its how they define spam as what matters, not the marketer's definition.

      2. This follows from the above line of thinking: why go for the money shot on the first e-mail? I can think of several reasons not to. The biggest one being that the first e-mail you send them is your opportunity to begin the process of building a relationship with them, making your email stand out in a good way, earning their appreciation, and setting up the sale.

      3. I don't e-mail my friends and family every single day. Why do I want to see an e-mail in my inbox everyday from someone I've never met, likely never will, and if they're e-mailing me every single day then I really don't want to. Which means their offer could be a goldmine, but I'm never going to see it because its not going to be read.

      4. Try and put a little effort into your e-mail. It doesn't have to be an all day affair, but if you're aiming at at 1,000 (for argument's sake) potential customers, isn't it worth the time to put some thought into what might actually resonate with them and make it more personal than a form letter?

      There are a few that really get this and their e-mail I read every time I get them, and I actually want to buy their products. They're a tiny minority though. Which I suppose is good and bad for them: good because they stand light years apart from everyone else; bad because the 90% who screw the 4 basics above have led to some of us pre-emptively opting out by using an account on one of our domains solely to collect these opt-in emails so they can be easily purged, unread, from time to time, and kept separate from the non-junkmail.

      -Spyder
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  • Profile picture of the author Matthew Barnett
    Definitely true that you can make a lot of money from having a list of people who are raving fans. For them to be fans, you need to provide real value and make them love the content you provide though. Not just send them spammy promos all the time. Give a lot of content away for free and people will love you for it and ultimately buy from you.
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  • Profile picture of the author Troy_Phillips
    Those worrying about open rate can set up a giveaway that is delivered in stages.

    The person who takes time to opt in will open the next email if they know something valuable is coming in it.
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  • Profile picture of the author Willie Crawford
    Yes, building a list is still important.


    Email open rates and response rates are down but
    if you don't have a list, you are not even in the game.

    Strive to make your emails different from those emails
    that you have stopped paying attention to. Offer
    genuine value in your emails and build a real
    relationship with your readers, and you'll get great
    results with email marketing.

    Willie
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  • Profile picture of the author tyusunas
    I get a lot of "spam" emails, I can tell just from the senders name and email it is spam, so yes, they get deleted right away. But when I get email from someone I had a relationship with, I will probably open it, especially if the topic catches my eye. This is why it is important for people to "opt" into your email list. Send them quality stuff and they will stay with you, send them junk, and they are gone for ever.
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  • Profile picture of the author RandySeet
    Yes, as for list building it's not simply having prospects or even buyer to opt in end it there and solely let the auto follow up email do the job.

    I believe grabbing Consistent Attention and providing Invaluable Content are the key to build relationship that make your lists more responsive and different from others.

    Hope it help.

    Yours Sincerely
    Randy Seet
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  • Profile picture of the author Gary J Martin
    Originally Posted by condorx View Post

    Hi all,

    Do you think that creating a mailing list is vital for niche market?if yes why?

    I am an internet user over 15 years and i can say that i am deleting most of received mails immediately(if they are not coming from my friends or family).So i dont understand why is this so important?
    Yes. The reason being you are building an asset that will continue to give you income for many years to come.

    Hey, many do the same thing. I am forever deleting emails.

    There is so much spam these days. As my man Willie said open rates and response rates are down from a few years back. Also there is the issue with spam filters which make it harder to get the emails through at times.

    Still doesn't mean its not relevant or indeed vital.

    All those emails you're deleting. Are they from people you have opted in to hear more from, or just spam?

    Of course, many times sadly there isn't much different between the two.

    I advise you to begin building lists immediately.

    Think of this, just because you are deleting just bout all emails you get from anyone but
    friends and family, doesn't mean everyone else does the same thing.

    Good luck with the future.
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  • Profile picture of the author dagaul101
    It is important as a regular list of customers, who if they like your products and recommendations, you can keep selling to them again and again
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  • Profile picture of the author magnates
    Originally Posted by condorx View Post

    Hi all,

    Do you think that creating a mailing list is vital for niche market?if yes why?

    I am an internet user over 15 years and i can say that i am deleting most of received mails immediately(if they are not coming from my friends or family).So i dont understand why is this so important?
    You make sales without email . I did so at the beginning but it is not the smart way to go because you are throwing away repeat traffic and repeat sales .

    Plus most people do not buy the first time . In fact about 1-3% buy , so if you do not build your list you lose all the 97-99% people who didn't pull the trigger immediately

    A list of buyers is your most valuable asset ever so it is important if you want to continue to make sales in the future

    ~Femi
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