Article marketers.. Do you send your traffic to a squeeze page?

10 replies
I'd like to know where some of you article marketers send your traffic.

My primary focus is listbuilding, so I guess it makes sense to link directly to my squeeze page in my articles.

On the other hand, If I send the traffic to a blog, I could still collect peoples emails with an opt-in box on the side bar or a pop-up box, slide-in box or similar.

What works best for you?
Thank you
#article #marketers #page #send #squeeze #traffic
  • Profile picture of the author lotsofsnow
    Send them to a squeeze page and then to the blog.

    Getting that email is the most important part.


    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

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    • Profile picture of the author bretski
      I've tried sending traffic to a squeeze page, to a blog or niche site and also direct linking. I've found all three to be profitable in varying degrees. Sending to a site with content and an opt in along the side and direct linking have worked better for me than just a squeeze page, but this is just my experience.
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  • Profile picture of the author ScottTMk
    I send some to my squeeze page and some to my blog... For my blog I see it as more backlinks, but if you write articles based around your blogs topic you can quite easily get them over to your blog by telling them theres loads more great articles like the one they just read. Then you can add an opt in box to your blog and a percentage of the traffic are likely to opt in.

    Also use Popup domination which you can get your squeeze page to pop up while there on your blog... so you've technically sent them to both!
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    • Profile picture of the author Alexa Smith
      I have 8 different niches and have split-tested what I do in only 4 of them (but applied my findings to all 8 of them on the grounds that although the niches are unrelated, the traffic demographics are very similar).

      In each niche, I split-tested squeeze-pages against my "normal landing pages" for the same sort of traffic sources.

      My normal landing pages are the home page of my sites, with a prominently incentivised opt-in, and the opt-in itself (without the full explanation) appearing on most other pages of the site too. Together with niche information, product-reviews, affiliate links and all the sort of stuff you expect to find on an affiliate's niche sites.

      With squeeze pages, I built bigger lists but made less money from them as measured over a 6-month period. With my normal landing pages, I did better (from smaller lists).

      The easy mistake to avoid, I think, is the assumption that building a bigger list is necessarily going to lead to more long-term income. I actually found the opposite, independently, in each of the 4 niches in which I tested it.
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      • Profile picture of the author TroelsJepsen
        Would you change the anchor text in your resource box depending on where you send your traffic?

        If I'm sending my traffic to a blog, I might have an anchor text like this "Click here to learn more about article topic", but if I'm sending it to a squeeze page, should rather have something describing the particular offer I'm sending people to?
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  • Profile picture of the author Troy_Phillips
    I like to set up an optimized squeeze that sets the opt in in top fold but also has optimized relevant pre-sell below top fold with at least one more opt in as close to the bottom of the page as optimization allows.

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    • Profile picture of the author myob
      My focus is on building lists of buyers. Generally the article resource box points to a long sales page with a pop up opt-in form for product samples or a video demo. This process considerably screens out nearly all casual visitors, but the ones that do opt-in are highly convertable. It works very effectively in the more competitive niches, because prospects tend to be already familiar with these products; having been repeatedly exposed to sales promotions by less fortunate article marketers.
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  • Profile picture of the author tpw
    I decide where to send people based on the goals I have for writing the article.

    If I want to drive direct sales, I send them to a sales page.

    If I want to build a list, I send them to a squeeze page that actually has some information about the list on it.

    If I just want to build links, I send them to a page that I want the search engines to treat favorably.

    Base your decisions on your goals, not what everyone else does.
    Bill Platt, Oklahoma USA,
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author WebPen
    Sounds like the age-old idea of test, test and more test :-p

    I think Alexa's post is interesting- I guess it shows that by providing more information upfront, maybe she had a better starting relationship = more money?

    Or maybe it was just that the few subscribers are more serious about the topic, so they're more willing to purchase something.
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    • Profile picture of the author Alexa Smith
      Originally Posted by Justin Stowe View Post

      I guess it shows that by providing more information upfront, maybe she had a better starting relationship = more money?
      This, I think.

      It's easy (but not always right!) to say that 800 people are better than 500 people (or whatever) but they can be different people.

      My "reasoning" is that I do better out of the ones who see the whole site before/while opting in (home page), rather than after opting in (squeeze page), because they know they're signing up for "more of the same" and they're therefore a self-selected group who want "more of the same", and therefore more likely to trust me, open my emails, and buy from/through me.
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