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Should the affiliate link lead to a squeeze page or sales page?

by Eduard
9 replies
I'll be launching an information product in a few weeks and looking for affiliates.

I realized I have two options regarding where the affiliate link can lead:

1. To a Squeeze Page. There, the visitor can opt-in to receive a small, free guide with a couple of powerful tips on the same topic as my paid information product, with a pitch for the paid information product at the end of this guide. They'd also be put in a cycle of receiving free value in order to build trust as well as more pitches for my information product.

2. To a Sales Pages. There I promote my information product directly and try to get them to buy.

I'm thinking the first option would increase conversion rate, which will benefit the affiliates as well, but I don't know if they're gonna like me building my own list from the visitors they send to me (probably from their list).

Plus, if an affiliate writes a review of my information product and the link in the review doesn't point directly to that product, but to a squeeze page, that's kind of weird. Or is it?

Most affiliate links I've seen so far point to a sales page, but I've noticed exceptions as well. I know Eben Pagan/ David Deangelo for example, in the dating niche, has affiliate links pointing to a squeeze page.

What do you think? How do you do this?

PS: is there a third alternative I didn't think of that's even better than these two?
#affiliate #lead #link #page #sales #squeeze
  • Profile picture of the author SeasideMarketer
    Some products give their affiliates the option of what page they want to send traffic to.

    It's a tricky one...

    The real top affiliates will have their own list...by which the relationship should be such so that they can afford to send them directly to the sales page and expect great results

    The little affiliates or beginners...well if you encourage them through your affiliate sign up page to offer free reports/build a list...and promote that way then you eliminate the problem.

    But as I said, I think you can set the option for whatever page...and if you can tell poetential partners (like mega traffic websites owners) that they can utlizie either or than I think you'll be fine.
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  • Profile picture of the author Big Al
    It depends on the affiliate and how you're tracking your cookies.

    Some affiliates will drive traffic to squeeze pages if they're confident and trust the vendor's sale funnel. By that I mean the affiliate still gets credited for the sale when the visitor buys later.

    Other affiliates are worried about commission hijacking by the vendor (or if something technical goes wrong) and won't touch a squeeze page with a barge pole.

    To please all... you can do both versions and let affiliates choose which one they want to use.

    If you don't have time (or software to do this) then I'd just go for the sales page approach.
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  • Profile picture of the author Kyle Stankiewicz
    Some people are wary of squeeze pages because vendors will make a sale without crediting you as an affiliate. If it's an established and trustworthy vendor, there shouldn't be a problem.
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    • Profile picture of the author Alexa Smith
      Banned
      As you can see from all the discussions like this one, very few serious affiliates will be willing to promote a product in which the traffic goes to a page containing a vendor's opt-in.

      An open and shut case, I think.

      That said, of course, there's absolutely nothing at all wrong with giving affiliates the choice; but however/wherever you do that, I'd advise you (for the sake of attracting any professional affiliates) to make it very clear that there's a page without an opt-in to which they can send their targeted, pre-sold traffic.
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  • Profile picture of the author Jason Fulton
    Lee Mcintrye has a lot of affiliate offers that point straight to his squeeze pages, in fact he says this is the one change he made in his business that turned him into a 6 figure earner.

    There is a great advantage to the vendor if you can get affiliates to push to your squeeze page that is forsure. Might be harder to find them but the value is there.

    Jason
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    • Profile picture of the author Zanti
      As an affiliate I refuse to promote an offer that leads to a squeeze page. I've passed on several really good products that could have resulted in a good return on investment. I chose to stick with my principles.

      Why? Those that I send to an offer are either on my list or have visited my site. If they buy, great. It's a win-win-win for all three of us. The buyer gets a product they can use, the vendor sells a product and me, I receive a commission from the sell.

      If a person off my list or site doesn't buy, I don't want them to have to deal with the uncertainty if the vendor will bombard them with emails or not.

      I'm protective of my list and site, for my own sake and because I care about those on my list and visitors.

      Now, as a vendor, I'll have the buyers email and they would now be on my buyers segmented list.

      I'm not interested in having my affiliates send me traffic that they don't benefit from.

      Everyone has their own way of handling this. My way works for me and how I do business.

      Brian
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  • Profile picture of the author Matthew Shane Roe
    Originally Posted by Eduard View Post

    I'll be launching an information product in a few weeks and looking for affiliates.

    I realized I have two options regarding where the affiliate link can lead:

    1. To a Squeeze Page. There, the visitor can opt-in to receive a small, free guide with a couple of powerful tips on the same topic as my paid information product, with a pitch for the paid information product at the end of this guide. They'd also be put in a cycle of receiving free value in order to build trust as well as more pitches for my information product.

    2. To a Sales Pages. There I promote my information product directly and try to get them to buy.

    I'm thinking the first option would increase conversion rate, which will benefit the affiliates as well, but I don't know if they're gonna like me building my own list from the visitors they send to me (probably from their list).

    Plus, if an affiliate writes a review of my information product and the link in the review doesn't point directly to that product, but to a squeeze page, that's kind of weird. Or is it?

    Most affiliate links I've seen so far point to a sales page, but I've noticed exceptions as well. I know Eben Pagan/ David Deangelo for example, in the dating niche, has affiliate links pointing to a squeeze page.

    What do you think? How do you do this?

    PS: is there a third alternative I didn't think of that's even better than these two?
    Maybe send them to the sales page and collect a list of buyers rather than a list of freebies...

    Just keep the report handy allowing the affiliates who want to build there own list give it away with there affiliate link. Simple re-brand script would suffice for this
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    • Profile picture of the author JohnMcCabe
      I only have one exception for sending people to a page with an opt-in. The vendor has to meet two criteria:

      > The form has to hard-code my affiliate ID into the database so that future promotions via email can send the email with my affiliate link in the email. That way, my commission doesn't depend on cookies or buyers reading emails on the same computer.

      Which leads to the second criteria...

      > I have to trust the vendor.

      That tends to make for a very, very short list.
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      • Profile picture of the author Eduard
        I'm beginning to really understand why affiliates don't trust squeeze pages.
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