Title and Subject Lines, My Goldmine for Gathering PPC Keywords
Well, I wanted to share with you a simple technique that I use to create good quality list of keywords for my PPC campaigns.
This is basically my way of searching Long Tail keywords for PPC and I hope you can apply some information out of this.
1. I use forum search feature for specific keywords
Let's say I am looking to compile PPC keyword list for .... "hosting". I use the search feature of a forum and type in words like "Hostgator".
WarriorForum - Internet Marketing Forums - Search Results
From the link above, you'll see people asking questions such as these.
Choosing a host for membership site What's the best reseller hosting webhost recommendation? Anyone know cheaper hosting than $7 a month? |
Let's try something different. How about the word "Craigslist"? In case you're trying to market a product related to Craigslist.
WarriorForum - Internet Marketing Forums - Search Results
You'll see people asking questions such as,
Anyone making money on Craigslist? What sort of niches work best in classified ad sites? Craigslist blackhat system If you market on Craigslist |
By using this method, you can compile greater list of keywords that no keyword generating software can even come close to generate. These keywords will have "natural flow" to it because they're are actual results from what people are tying in.
If you visit the WF's own Internet Marketing Product Reviews & Ratings
You see people asking questions about current popular products.
Then I look for products with affiliate programs to sign up, head over to my Google Adwords account and start listing keywords that I gathered ALL from these free sources listed at forums.
The Downside...
As you can see by now, these are all high quality converting keywords. The real trick is to align your keywords with the product sales page for Google to determine your keywords are great quality -- this you don't always have control.
No matter how relevant your keywords you match, sometimes Google's own system calls is POOR. I really don't know the reason why.
You can try this with NON-IM niche forums and look for some CB products that have ZERO competition. You'll become the only affiliate for that type of product. Just be careful when you sell NON-IM niche, you'll generate enough clicks but they may not be the best buyers from my experience (because they're not actively looking for such products as they are in IM circle).
I like staying with IM niche for PPC campaigns even though it generates fewer clicks. But with good list of keywords, you'll produce good ROI for sure because of its potential payout.
I think if you do any type of PPC campaigns for IM products, this strategy should return greater list of high converting keywords for you.
I know some people avoid PPC like plague but I like it. It's all on autopilot and even if you just have one or two sales a week/month with very little budget, it becomes worth your time because you hardly spend any money promoting.
Good luck!
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