What qualities does a web 2.0 site have to have for google to give it authority?

11 replies
Hello warriors,

I was wondering what stuff must a site have for google to give it authority. Someone mention that the site has to have traffic and others say they have to be a certain age...But it looks like google favors certain sites more than others. I wanted to know this to create better quality sites and get ranked. Thanks for your chime.

Tony
#authority #give #google #qualities #site #web
  • Profile picture of the author kelseydeshaz
    Originally Posted by numbermoja View Post

    Hello warriors,

    I was wondering what stuff must a site have for google to give it authority. Someone mention that the site has to have traffic and others say they have to be a certain age...But it looks like google favors certain sites more than others. I wanted to know this to create better quality sites and get ranked. Thanks for your chime.

    Tony

    Just to name a few...
    Page Rank
    High Traffic Value
    Some Age
    .edu
    .gov
    Alexa Rank
    links from other 2.0 sites, social book marking sites l
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  • Profile picture of the author Rich Struck
    Content. Lots of original, unique content.
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  • Profile picture of the author SiteSmarty
    Fresh awesome relevant content that is delivered fast and users can access fast. If you don't have that then you have to game the system which is short term.
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    • Profile picture of the author ShaneWilliams
      Originally Posted by SiteSmarty View Post

      Fresh awesome relevant content that is delivered fast and users can access fast. If you don't have that then you have to game the system which is short term.

      Bingo. Everyone is getting at similar points here.

      In our microwave paced society everyone wants instant overnight results. Even if you find ways to pull that off you can either get shut down or you won't have any staying power. The good shall prevail over the bad in the end.

      Everyone gets mad at Google but their mission is honesty. They want to deliver to the person searching for the information, the best, most relevant, most informative results to be found.

      When you are building a site or even just writing a post keep this in mind:

      Get the idea out of your mind that you have to get a site up quick and slap some crap on it so it can make a quick buck. Put yourself in the other person's shoes. If you were searching for the absolute best information on your website's subject, but you be super pleased when you arrived there?? Would you want to bookmark it and make sure to return because it was so helpful??

      Build a site based around the best standards, and Google will NOT be able to ignore you!!

      Great topic as usual Tony. What are some of the methods you have already been doing?
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  • Profile picture of the author Dennis Gaskill
    Originality, authenticity, and quantity. Quality helps as well. Not so much because the search engines know what quality is, but because people do and they link to quality, which the search engines were smart enough to realize.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author Spags
      Another thing Big G looks at is length of time domain name is paid for. It is always best to pay multiple years up front. If you can afford it, go ahead and pay for 5 years, or even 10.

      Shane brings up a good point. SO many courses teach it, and so many marketers do it. I am guilty myself. Slap together a site, put up five posts, even if original content, and move on. Hope someone clicks an adsense ad, or does a CPA action, or buys an Amazon product. Our "microwave society" as you put it Shane, is taught to build 500, 1,000, 50,000 websites, with the hopes of making $10-$30 per month. In theory, this concept works. However, what you will find is your site will usually have a high bounce rate, which reflects in your PR and authority from big G.

      My first serious online endeavor was ONE website, and I concentrated on making it the best it could be, branding myself and company, and giving the best advice and support to my customers. It made more alone that all of my hundreds of domains I have now.
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      • Profile picture of the author ShaneWilliams
        Originally Posted by Spags View Post

        Another thing Big G looks at is length of time domain name is paid for. It is always best to pay multiple years up front. If you can afford it, go ahead and pay for 5 years, or even 10.
        Good stuff John. Love the one site beating out a bunch! About the domain age.....my domain house has it set upon auto-renewal. My domain just renews on auto every single year. I've never noticed an option to pick a future deadline.

        I've heard this mentioned several times before but just felt with the auto renewal I was good. Will look into it more.

        Are you working on creating one more solo super site again?
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        • Profile picture of the author Spags
          Originally Posted by ShaneWilliams View Post

          Good stuff John. Love the one site beating out a bunch! About the domain age.....my domain house has it set upon auto-renewal. My domain just renews on auto every single year. I've never noticed an option to pick a future deadline.

          I've heard this mentioned several times before but just felt with the auto renewal I was good. Will look into it more.

          Are you working on creating one more solo super site again?
          As for the auto-renew, that I believe helps a little, but they say (and you know how THEY talk) that paying for multiple years, especially upon original purchase, tells Google you are less likely to be a fly-by-night operation.

          As for the solo site: Ha, funny you should ask! :-)

          YES, I have a single site in development at the moment, that I hope to make public in 1-2 months. It will be something very different, and all of my attention will be on that one site in the future.

          I plan to tell my story soon enough on my first site, and tell how I did it. Went from no site, to over a million a year in sales in 1 year. Quit my GOOD day job (I worked a good paying union job) within the first month of opening my site. All with no advertising budget or staff, working from home.

          Thanks for the great conversation, and topic.
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          • Profile picture of the author ShaneWilliams
            Originally Posted by Spags View Post

            I plan to tell my story soon enough on my first site, and tell how I did it. Went from no site, to over a million a year in sales in 1 year.
            Those are the stories I love to hear, way to go bro! Once you get a taste like that in your mouth it would seem impossible to not go right back to it.

            I will look forward the your story on your site, your next big website project, and the WSO on creating a site that hits 1 mil in the first 12mos!
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  • Profile picture of the author Clint Butler
    This is a pretty good question and one that all marketers who intend on using a website to promote anything. CONTENT is the key to being an authority site, very good quality content that is keyword optimized but also optimized for the reader. With that high quality content, banklinks, trackbacks, pingbacks, social bookmarking, etc etc will be done by your readership. Of course don't just leave it to them, create a good quality campaign. I believe that is why Google see's sites like Squidoo, Hubpages, etc as authority sites. They have some good stuff on there and marketers are smart enough to backlink to those pages as well as their money sites.
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  • Profile picture of the author Kurt
    Let's assume Google doesn't use real human reviewers to determine high authority sites.

    IMO, Google uses a system similar to star constellations. Let's say the entire WWW is the universe and a keyword/niche like "dog training" is the Big Dipper. How many of those stars (sites) in the Big Dipper link to another star (site) in the Big Dipper? The sites that have the most links from other sites in the Big Dipper wil be the authority sites.
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