Free Opt-In eBook - How good should it really be?
I'm in the process of starting a list in a popular mental health self-help niche. I've realised that I need to offer a freebie for people to download as an incentive to join my list. The creation of a free ebook is not a problem for me as I like writing and I know I can make an excellent one that will appeal to many people.
However, the nagging question I have is how good should this freebie ebook be? If I write a winning ebook on this self help subject (of which I have personal experience), then is it likely that those who subscribe will be less prone to buying the affiliate (digital) products that I advise them to purchase later on? After all, I would have given them a goldmine of info already.
If, on the other hand, I wrote just a bare bones free ebook (10-15 pages), would that lead to people unsubscribing through disappointment?
Plus, in self-help niches, how important/attractive is a personal story in a free ebook? For example "My ..... Story & Ways I Overcame It".
Any advice would be greatly appreciated.
Beamkiss
I like to keep an open mind, but not so open that my brains fall out