Do you prefer videos or E-books?

by Zesh
35 replies
If you are buying a product or a service would you want it in E-book format or would you want to watch videos?

I find that videos can sometimes take ages! Personally, im a sucker for information!

#ebooks #prefer #videos
  • Profile picture of the author margocales
    I think there is a place for both.

    You will see that more and more people, particularly the long established marketers, are using video to describe anything these days.

    However, sometimes the information can only be produced as a book.
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  • Profile picture of the author Istvan Horvath
    A service is service. It doesn't come in video or ebook. It is a service... isn't it?
    (unless you are talking about the sales page which is an entirely different discussion!)

    As for products offer it in both formats. E.g. videos + transcript in pdf
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  • Profile picture of the author Rose Anderson
    I prefer the book. I never buy an informational product that is on video only. But I'm probably in a minority. I do understand why many people prefer video if the point is to show you how to actually "do" something. It's good to offer both when possible.
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  • Profile picture of the author TiffLee
    I'd prefer .PDF files.

    ... I'm usually not patient enough to sit through videos where the creator of the product rambles on and on.

    Just give me the details and be done with it. I don't need to know about your dog or the peanut butter and jelly sandwich you had for lunch.
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    • Profile picture of the author Strangiato
      Agreed with Tiff - I much prefer a written document. I like to go back and re-read several things until I fully digest the information.
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      • Profile picture of the author JohnMcCabe
        It depends...

        For things like software tutorials, I like good videos. Sometimes a two minute video is more effective than a twenty page pdf full of screen shots.

        On the other hand, narrative information is better in a form I can read.

        Use the right tool for the job at hand, and you'll do fine.
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  • Profile picture of the author dcc1980
    When I polled my subbies they liked videos better especially when it involved how to do things. I myself prefer an ebook though.

    You'd be amazed at how many people are online that do not like to read.
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  • Profile picture of the author FtlLuke
    Well, it would greatly depend on what the product is but typically, I prefer detailed videos over eBooks. I'm a very visual learner though.
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    • Profile picture of the author PhilipT
      I like the belt and braces approach of having both a set of videos AND a pdf transcript. Videos are great for "how to ..." products. To see something being explained and being shown how to do it can rapidly increase your level of understranding.

      However the written word enables you to go back and look at something again without having to remember which video to look at. It's there instantly.

      The use of videos has improved a lot of products but videos will never fully displace the written word.

      Philip
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  • Profile picture of the author Michael Meaney
    It also depends for me, if it's a "how to" product, I like the 'over my shoulder' style of videos.

    If it's theory then I prefer ebooks.
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    • Originally Posted by Mick Meaney View Post

      It also depends for me, if it's a "how to" product, I like the 'over my shoulder' style of videos.
      Exactly my thoughts. I like "over my shoulder" tutorial videos.
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  • I personally prefer reports. Which is why I generally product reports as WSOs, rather than videos.

    However, I know I'm leaving money on the table, as any kind of straw poll (using Warrior+Plus) will show you that the video products outsell the text only ones.

    It is worth remembering that there are two different markets, and there are ways to appeal to both of them (if it's worth the time investment).

    Thom
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  • Profile picture of the author Marketing Merit
    I prefer ebooks but agree that there is a place for videos, if used in an appropriate context.

    There is nothing more frustrating than watching someone show you how to register for a Clickbank account or demonstrate how to do a search in Google adwords...and I'm not talking about newbie type products here either.

    To most of us, time is precious and if I prefer the ability to skim read the bits I already know and get to the real meat of the product.

    Nonetheless, it is a bit of a catch 22 situation as videos are essentially perceived to add value to a product.
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  • Profile picture of the author Nathy Curiel
    Prefer video because I like to outsource things. This way I can send to VA and let her test it .
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  • Profile picture of the author Susovan
    I would prefer PDF to video. Reading is though provoking while video will guide you.
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  • Profile picture of the author Margo Tuul
    I prefer ebook. But again, videos are sometimes easier to follow.

    The reason i said ebook was because once i was away from home and i had very slow internet connection....so it was really painful to follow a video course what was almost 1GB in total.
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    • Profile picture of the author adamj2
      I have really started to like products as videos.

      As I like to watch them just comfortably sitting on the sofa and connect my laptop to the TV...is a nice break from the desk.

      If it is a step by step guide, then a PDF guide is also useful to refer back to as sometimes you cannot find the exact spot in the video where that point is discussed.

      Also for product creator's video and audio is great. They have higher perceived value and a video is much easier and quicker to produce as you can just fire up camstudio etc, and talk over a demonstration or a number of bullet points in a presentation...and you have a product containing just as much information as an eBook but in a fraction of the time.
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  • Profile picture of the author Mattie
    Before anyone makes a decision about books or videos, take time to read this, it might surprise you.

    This isn't really a link its an educational reference


    hxxp://online.wsj.com/article/SB10001424052748704025304575284981644790098.html

    In part:

    People who read text studded with links, the studies show, comprehend less than those who read traditional linear text. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner.

    ............
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  • Profile picture of the author RobCopywriter
    Both are good but its the same as ads, people take more in with text and text also converts better so affiliate marketing works best with text but its really up to you, if you don't have time to do an ebook then do some video's!
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  • Profile picture of the author pcdoctor
    I'd prefer to learn by watching videos. I'm not much of a big reader.
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    • Profile picture of the author PMinc
      Personally, I'll always prefer books, but given the amount of time I can spare to information, videos (and audios) tend to win out with me, simply because I can consume them while doing some of my work (but not when writing).
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  • Profile picture of the author timpears
    Videos every time.
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  • Profile picture of the author Bill Lassiter
    I'll concur with most everyone else said here. A combination of the two would be best. I think most folks like and respond to video's best but for me, I also like having the text in a PDF ebook.
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  • Profile picture of the author roosevelt
    I prefer both but it depends on the content. For example, if I'm looking at some kind of software, I prefer to watch videos than read a boring manual. Similarly, if you're talking about some kind of informational product like making money. I don't want to waste my time watching your video, but I'd rather just get all that stuff in a ebook and jump to the nugget
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    • Profile picture of the author JOleng
      I prefer txts, just because I can set my own pace and read as fast as I want to. with videos I have to adapt to person talking in it.

      On the other hand, sometimes for very specific things, videos can be better, but I still would like to read a step by step guide how to do something, because I can see all the steps in front and fast forward the ones I already know.
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  • Profile picture of the author aduttonater
    Video is great for visual learning, but an eBook you can go back and reference sections by chapter. It really all depends on how fast I'm trying to learn.
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  • Profile picture of the author Jake Gray
    Reports are awesome, but videos are even better.

    If you can pump out quality videos, that is even better.
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  • Profile picture of the author Chris Cole
    Why not just provide both?

    This is how I like to both learn, as well as teach.

    You should cater for both styles of student as there are the high visual who only love videos and there's the bookworm type, who like to print and study the material.

    Two ends of the same scale IMO

    So give them both.

    Chris
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    • Profile picture of the author Cherrelle
      Originally Posted by Chris Cole View Post

      Why not just provide both?

      This is how I like to both learn, as well as teach.

      You should cater for both styles of student as there are the high visual who only love videos and there's the bookworm type, who like to print and study the material.

      Two ends of the same scale IMO

      So give them both.

      Chris

      I agree, its not worth losing customers on this. Also from a product creation perspective you should always be making use of varying formats so not only are you catering to the various learning styles of your customers but you can use the different formats as upsells of different products for sale later.

      Get the vid done, go to fiverr, get it transcribed and sleep well xx
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  • Profile picture of the author Willie Crawford
    If I'm learning a new topic, and it can easily be explained without
    requiring a demonstration, then I actually prefer audio.

    My second choice is a PDF that I can print out and make notes
    on as I go through it.

    I don't have the patience to sit and watch most videos...
    although sometimes I go back and watch them later... after
    I mess something up :-)

    Willi
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  • Profile picture of the author Zesh
    Thanks for the comments guys, now I have a pretty good insight
    as to what formats I can purchase online.
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  • Profile picture of the author Goldenboy
    I would go for EBooks, because I am a reader myself and like some of my fellow warriors here, the information in text are worth learning. I don't have anything against videos since videos can present visuals on what was written in Ebooks.
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  • Profile picture of the author leegs
    Originally Posted by Zesh View Post

    If you are buying a product or a service would you want it in E-book format or would you want to watch videos?

    I find that videos can sometimes take ages! Personally, im a sucker for information!

    Hi Zesh,

    I believe it would be better to have both ebook and video course to accompany with it.

    The reason is because each product format will complement each other as there might be certain aspects/portions that you need another product format to illustrate better and in details.

    And secondly, you can market it better rather than just an ebook or video course individually.

    Hope it helps...

    Raymond
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  • Profile picture of the author royhitzat
    For a newbie like me, I prefer ebooks.I can read over and over just to understand little things.
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  • Profile picture of the author mywebwork
    Personally e-books, much more efficient than watching a video. Who has time for a 5 minute video to get 5 seconds worth of information? I specifically recall an absolutely horrible set of instructions in which I had to search through a 7 minute video just to find out how to CHMOD a directory to install something - talk about an inefficient method of conveying information!

    But I also realize that video has it's place, and for some types of instruction may actually be better - non-technical stuff like how to paint your fence or how to apply makeup.

    In appreciation for the fact that different people learn better with different media I always provide both in my tutorials.

    Bill
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