Print Books That You REALLY Need To Read?
I'm a big believer in continuous and never ending education, and I'm looking to top up my library.
Can I ask which print books you personally recommend as a way of expanding your marketing and business knowledge?
One book that really helped me get started online was "Web Copy That Sells" by Marie Veloso. It's a great introduction to the art of copywriting.
Another book that has had a huge impact on my business is "Top Grading" by Brad Smart. I'm currently aggressively growing my business, and the interview techniques he shares as a way of finding "A-Players" are very valuable indeed.
So what else should I be reading right now? I've got my credit card in hand and Amazon fired up. If you could share you best tips it would be appreciated...
Cheers
Lee McIntyre
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