Does Insulting And Bullying People Increase YOUR Sales?

by 66 replies
78
Genuine question.

I signed up for a trial of a membership a while back that I didn't continue.

For the last couple of weeks they've been trying desperately to get back old members promising the moon for a second trial of only $2 (massive discount).

Today, they got nasty. This is the subject line

What you have in common with a T-rex

and the body

Has anybody really increased sales (and improved customer relationships) using this kind of nasty "spontaneous rant" bullying?


Martin
#main internet marketing discussion forum #bullying #increase #insulting #people #sales
  • Im not sure if it does increase your sales BUT I LOVED THE STORY!
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  • I, personally, wouldn't join this website, but i would understand why that would work) A kick in the behind can really work wonders.
  • eh, probably not.. but it can make you feel better! LOL
    • [1] reply
    • I had a hunch who you might be talking about so I just checked my spam folder and sure enough I received that same lame email.

      I had joined that site back in 2007 or 2008, stayed for 2 months, just long enough to realize it was a waste of money, and now I'm being bombarded with junk emails.

      Just proves my first impression was correct. And ironically, one of the reasons I joined the site was shot down when I asked about one of the services offered there and the response from other members there said I'd be better off not using it.

      They must be getting desparate.

      ~Bill
  • I guess this would work for some people, but after getting a message like that I would probably unsubscribe!
    • [1] reply
    • Greg,

      There's no unsubscribe link


      Martin
      • [1] reply
  • Banned
    I completely understand where you're coming from, Martin ... but I didn't actually find it "nasty", myself. I found it mildly amusing, in a tongue-in-cheek sort of way. I think "insulting" and "bullying" are strong words, here, taking it more seriously and literally than it perhaps intends to be taken?

    I admit I'd be slightly surprised if it worked really well, but who knows? (Or, as Steve would say, "WHO KNOWS?!").

    It's always possible, when you receive something a bit unusual, like this, that it's just part of a split-test and you have the one that will have been abandoned by this time next week ...
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    • Alexa,

      It's nasty. There are certain elements there that are designed to attack a person's sense of self-worth.

      Martin
      • [1] reply

    • I agree with Alexa on this one. It did not rise to the level of "insulting" and "bullying" in my book either. "Amusing" surely, but not mean.

      However, with that having been said, I imagine the email was quite ineffective, because he never said why you would want the membership.

      In the absence of a compelling reason to join, the "cheap" argument fell on deaf ears... You have got to give me more incentive to buy something, beyond "it is only $2."

      Starbucks coffee is only $2 more than the convenience store coffer, but that is not incentive enough for me to overpay for coffee. :rolleyes:



      There are times when a forum post I make will be seen by some as "insulting" and "bullying", and those threads often do make me money. Colin Theriot and Brian McLeod turned me onto the concept of "polarizing your audience" in sales copy, one night when we were talking in chat about ugly negative responses on wso's. Basically, the technique is to write your response in a way that is sure to DIVIDE your audience in such a way as you will either have raving fans or angry opponents.

      I have been less shy about using the technique since that one night we were talking about it in chat.

      Basically in taking a stand contrary to one person, you can win the affection of people who also disagreed with the other person. And in doing so, you gain an audience more open to your marketing messages.

      So yes, there are times when "insulting" and "bullying" can increase your sales.

      I see it most often when I take a strong stand on something I believe to be right. People notice me taking a stand, and follow the links in my signature file. Whenever I jump on hot threads and take a stand on my point of view, especially when my view is going against the tide of other posters, my sales increase on those products shown in my sig file.

      The technique / writing style can be very effective in writing sales copy.

      However, the guy in your example used what is ordinarily a good selling technique very badly.
  • Instead of promoting the idea or product they're vilifying the possible consumer. Passive aggressive stabs don't do much in the way of explaining why I should invest my money. You sell a product by convincing the buyer that they can't live without it, not that they're a douchebag for not giving you money.
  • I don't know if insulting and bullying people increases my sales, because I've never tried ;-)

    Funny thing, though. I joined the membership site, you mention. Or rather, rejoint. But I had been a member twice with different email addresses, so I also got the T-rex story. I didn't feel bullyed, though, but you might have a point.

    I loved the place the first time, I was there, especially for the forum. But it didn't give me enough value to earn back the monthly fee (30 or 40 back then), so I quit after two months. Rejoined later with a new address ($1 trial) to get Bum Travis's bonus. Left after a month, because again, I saw nothing that would make it possible for me to make the money back.

    This time, I started on their article marketing course, but I saw so many things I didn't agree with, so I'm probably out, when my $2 month is gone. And bullying would make me change my mind ;-)
    • [1] reply
    • Britt,

      I, personally, didn't feel bullied, but if I had got that kind of email a few years back when I was more vulnerable and less street savvy . . .


      Martin
  • Banned
    [DELETED]
    • [ 1 ] Thanks
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    • I always love these excursions into recursion.

      1. A marketer sends out a missive with a subject line intended to pique.

      2. Another marketer reads it and is appalled. (Note that he READ it.) That same marketer posts here with a hyperbolic subject line intended to grab eyeballs.

      3. A larger set of marketers rush to weigh in.

      4. Their slightly cynical cohorts (I won't be the only one) comment dryly.

      Okay, that's four levels already. How much farther will it go? Honestly, sometimes I feel we're all marooned in Antarctica selling ice cubes to each other.

      fLufF
      --
      • [ 3 ] Thanks
  • Hello,
    I was in car sales for many years, every once in awhile we would kick an unreasonable customer out even insulting them and they were always the ones that would beg to buy a car later on.
    • [ 1 ] Thanks
    • [1] reply
    • Fluff,

      I think you missed the point. The question is not whether I read the email, the question is whether that kind of message is productive/profitable.

      Lou,

      I'm not an unreasonable customer - I'm an ex-customer who keeps getting emails with no unsubscribe link.


      Martin
      • [2] replies
  • I feel that the email is in somewhat bad taste, although I don't think it's necessarily bullying. I wouldn't buy from someone that sent me a message like that. Then again, I ignore pretty much all hard sales no matter what.
  • It is designed to generate a reaction, and obviously, it did.

    I personally did not find it nasty, I've seen much much much worse.

    I have often said "hatemail=profit". Any time I make a blog post or do a mailing that generates a strong negative reaction, it's usually the most profitable as well.

    People are tired of everyone trying to be nice and just ending up lukewarm and unmemorable. Love or hate that mail, you won't forget it and obviously opened it.
  • Does point out how two people can perceive something very differently. I thought the story was funny, and would never unsubscribe becuase of that.
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    • I actually thought taking such an approach was clever, certainly not insulting or bullying. And, it probably may have worked if there was something mentioned about improvements made over the previous "trial" period. You obviously have never had a real salesman working you over to buy a used car or a gym membership. LOL!
      • [1] reply
    • You can't unsubscribe even if you did want to, he's said there's no unsubscribe link there.

      I'm not going to even comment on whether it works or not, it will for some and not for others but as soon as I can't get off someones list, they become no good spammers.

      The thought that someone is sending me emails and knows I can't get off his/her list, is very much insulting.
      • [1] reply
  • I didn't find it to be harsh. I agree with myob. It sounded more clever and interesting. The story was actually quite interesting too. It's nice to get these type of e-mails. $2 isn't a whole lot I probably would I paid for it after that e-mail.
  • Why don't you write to them and ask them directly, as one marketer to another? Because everyone in this thread so far appears to be just guessing based on their personal reactions and inclinations... be interesting to know if it worked for him/her, anyway.
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    • And the odds of landing in "the no spin zone" in a marketing orgnization are what, again?

      Ken, there's also a deliniation of folks who are familiar with the organization and those who have no idea what lies behind the curtain. The emails I have gotten, well my spam folder actually, are the come back and spend more money with us type.

      It's ironic that a company who caters to newbies digs back 3 or 4 years in their email data base to find 'prospects'. I guess the thought of being ditched is associated with an exit from IM.

      ~Bill
      • [ 1 ] Thanks
  • No matter what you should treat people with equal respect as they are treating you. Being honest and having integrity is key to long, term and profitable relationships that can lean back on trust.
  • I actually felt he was insulting, and borderline mean, so that would be the fastest way to get me to unsubscribe (if I actually read his e-mail in the first place, and cared enough to unsubscribe).

    No, that would not get me to purchase it. I would probably ignore it & any future products/etc he had.
  • Wow if it was me I wouldn't join that site and I would also unsubscribe from that guys list
  • I think it depends who the email is coming from. People like Frank Kern are known to be blatant and curse in videos and emails so if I got an email from his like that I would laugh it off.

    But if its someone who doesn't usually talk or write like that I would definitely unsub. It just seem WAY desperate
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    • Frank Kern may swear in his marketing, but he never fails to tell you exactly what you are getting if you (as he puts it) buy his ****.
  • i personally find it disgusting, but so are the commercial in between the shows i watch... Something has got to pay the bills i guess. Im sure it does increase sales/subscriptions
  • I think they should have an unsubscribe link, yes, but I checked the other mails, and it seems like it's a manually added link.

    You cannot avoid an unsubscribe link if you use for instance AWeber, but they don't. They seem to be using "CodeIgniter" (never heard of them before), if I've interpreteted the mail headers correctly:

    Fra: XXX <XXX@YYY.com>
    Emne: What you have in common with a T-rex
    Dato: 24. jul. 2011 13.18.10 GMT+03.00
    Til: ZZZ@malka.biz
    Svar til: XXX@YYY.com
    Return-Path: <XXX@YYY.com>
    Envelope-To: ZZZ@malka.biz
    Delivery-Date: Sun, 24 Jul 2011 05:18:11 -0500
    Received: from 28.94.78ae.static.theplanet.com ([174.120.148.40]:41937 helo=nichemarketinginc08.theplanet.host) by gator1294.hostgator.com with esmtps (TLSv1:AES256-SHA:256) (Exim 4.69) (envelope-from <XXX@YYY.com>) id 1QkvlC-0004LI-Vm for ZZZ@malka.biz; Sun, 24 Jul 2011 05:18:11 -0500
    Received: from nichemarketinginc08.theplanet.host (nichemarketinginc08.theplanet.host [127.0.0.1]) by nichemarketinginc08.theplanet.host (8.13.8/8.13.8) with ESMTP id p6OAIAWc031657 for <ZZZ@malka.biz>; Sun, 24 Jul 2011 05:18:10 -0500
    Received: (from kcook@localhost) by nichemarketinginc08.theplanet.host (8.13.8/8.13.8/Submit) id p6OAIALp031656; Sun, 24 Jul 2011 05:18:10 -0500
    X-Authentication-Warning: nichemarketinginc08.theplanet.host: kcook set sender to XXX@YYY.com using -f
    User-Agent: CodeIgniter
    X-Sender: XXX@YYY.com
    X-Mailer: CodeIgniter
    X-Priority: 3 (Normal)
    Message-Id: <4e2bf1622e87d@YYY.com>
    Mime-Version: 1.0
    Content-Type: multipart/alternative; boundary="B_ALT_4e2bf1622f04b"
    X-Spam-Status: No, score=0.0
    X-Spam-Score: 0
    X-Spam-Bar: /
    X-Ham-Report: Spam detection software, running on the system "gator1294.hostgator.com", has identified this incoming email as possible spam. The original message has been attached to this so you can view it (if it isn't spam) or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Hey Britt, XXX here and I have a story for you. I have a buddy that always beats around the bush when it comes to paying his debts. If we are at a restaurant, he does whatever it takes to be away from the table when the bill comes. When he owes you money, he has some sort of excuse as to why we can't pay you back. He is cheap! [...] Content analysis details: (0.0 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 HTML_MESSAGE BODY: HTML included in message -0.0 AWL AWL: From: address is in the auto white-list
    X-Spam-Flag: NO
  • There's only one thing that people want when they buy.

    Benefits.

    Features, insults, BS and the rest don't matter.

    It's about benefits to the buyer.

    If you tell a story, tell a story about benefits.

    Benefits come first.

    Did I mention it's all about benefits?
  • Not all the email receivers will be in a very cheerful mode or love to be compared to a T-Rex. It is a very foolish thinking. There are a lot more better way to create enthusiasm than nailing people for not paying $2 dollars. Personally I am not a fan of those who make hurling insults or speaking vulgarity to their clients as a trademark to their attitude - you don't have to be made inferior by anyone.
  • Banned
    [DELETED]
  • In my experience marketers treated consumers as though we some sort of commodity. As a customer I have dealt with a few companies they would entice you with their promise one you payment is received some of those promises disappeared into thin air. Thats not good business to me.
  • I didn't really feel offended or bullied.

    What offended me most was that it was so poorly
    written. I don't know who the sender is but I hope
    they aren't taking people's money to teach them
    copy writing... lol

    Tsnyder
    • [ 1 ] Thanks
  • Lol, I don't think it would help I'd be mad at the sale person and not buy anything from them.
  • ROFL!!! I'd click it!! I've signed up to a marketer who frequently saying nasty words in his emails like sh_ or F_ words but it makes him stands out the crowd. It proves him that he's human, not just-another-autoresponder-message.
    • [1] reply
    • Hi Viramara,

      Interesting insight.

      How exactly do the swear-words differentiate between 'human' and 'just-another-autoresponder-message?'

      Is it impossible to pre-load autoresponder messages with 'human sounding' swear-words?
      • [1] reply
  • For some people talking down to their readers seems to work, but really there is no need to belittle your potential consumers, they are your employers so courtesy at all times is the only way to treat them
  • I would say whoever send that email is not a smart enough to stay long in the game. Insulting is not a way for anyone to get me back, in fact once someone try insulting me, I am not only not going to buy from him but I will get on him back.
  • Classic mistake ... with that line the writer has made the email about him. He doesn't get that nobody cares about his time or what it's worth, they care about what's in it for them, and he hasn't given any new reasons why the site is better now than it was when those who used to belong left.
    • [ 1 ] Thanks

  • lol... It's 4AM and I burst out laughing when I read that. It's sure a good subject line that gets your attention!

    As far as if it was mean or not, this thread has shown that it's clearly up for interpretation.
  • Well, it worked for the Rich Jerk for a while :-)

    It's just another marketing tactic, it's not personal, and you only have to delete the email if you don't like it.

    You should see some of the support tickets I get at various sites I own or admin, now THEY are personal, rude, insulting and bullying, and usually over nothing at all. Puts stuff like this into perspective!

    Martin
  • I find it insulting and funny. I think if i received something like this, my first reaction would be: where can I report this so they get punished! lol
    I don't know, it might work for someone but not for me that's for sure
  • I think this is an interesting equation in marketing.

    Are you telling a story and playing with emotions..... to draw upon their frustration.

    Or are you flat out insulting them...

    there is no thin line between the two, but both can be used to ones advantage and to make more sales.
  • I am going to Kick both of those two individuals if I ever see them, Kyle and Carson that is. Word of warning to all of you, if you want to be sent a bunch of annoying emails with no way to unsubscribe even though you no longer use the service or haven't done so for an extended period of time, avoid Wealthy affiliate University at all costs, besides it's not even worth the subscription and you can find better information here on WF for free.

    Chris
  • I don't care whether it worked or not .You never had to come down so low as to insult people to get them to spend money with you .That is just plain wrong !!

    It is ok to show disapproval and to scold but to plain insult people and compare them to a T-rex is a bit too far

    I ma not interested in making money from people down . i think that is what the rich jerk used to do along time ago and i quickly unsubscribed

    I hate disrespect
  • The first ever sale I made on clickbank was the richjerk. Now he was rude... I wonder what he's up to know.
  • Yea, sure that will work. I know a few marketers that have/do this and they make a ton of $$$. However, I won't succumb to it. I like to motivate my subscribers,customers, make them feel good about themselves and feel good about taking the necessary actions that I want them to take. This has helped to increase sales...
  • Hi,

    I found some offers on the net, where the video presenters were vulgar, insult viewers as well as bashed gurus upside down, left and right.

    All the offers turned out to be very scammy.

    I'm not saying that scammers won't use nice and civil sales copies in their activities.

    What I'm saying is, every time the sales copies are vulgar, insulting and bash gurus, their products are of very poor quality, half-baked and even scammy.

    At least from my experience as a buyer.

    Learnt my lesson. So I stay away from them.

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