A Question for Experienced Flippa Users

by Vogin
4 replies
Hi folks,

Short Version
I have a nice site with decent traffic, but the monetization goes ill. I'd like to sell it on Flippa, but only if the current properties lead to $500+ selling price, which frankly I doubt and am therefore asking what should I improve to get there.

Long Version
I'd like to ask you a question. Say I have a site, a book blog running from the half of February. It works on Wordpress with a free theme (modified a lot though), it's getting 130-170 uniques per day, it ranks on first page of big G for a dozen of keywords, the traffic can be boosted via social media (especially Reddit).

The main page has PR3, a lot of pages has PR2. The site has suffered heavily from the Panda update, but once it jumped back on the train, the traffic works like a charm.

Monetization is being done through Amazon (an affiliate link is basically behind every book picture + there's the Featured Book category) and AdSense. Amazon has funny earnings (around $2, 3%-5% conv. rate) as well as AdSense (2.43 EUR with 0.1CTR over two months).

I haven't really played with the monetization (like AdSense ads placement), nor have I combined these methods with something else (say selling backlinks).

Any thoughts would be appreciated.
#experienced #flippa #question #users
  • Profile picture of the author Vogin
    Originally Posted by Chris Kent View Post

    Boost the revenue, it's that simple. How much per yr is it making now?
    Of course, but I have no idea how. It's 6 months old and pure revenue could be something around $20-$40 during the whole period from brand new site until now...
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  • Profile picture of the author TryBPO
    If you're new to selling on Flippa...expect to earn 10x-12x monthly earnings. If you're established and have a good reputation as a seller, maybe 15x-20x. Either way, it's all about the revenue.

    Buyers can't be expected to consider "potential" and potential should be considered the buyer's gain if they're able to improve. You have to price and estimate based on what it's currently doing...not on what it might do. (Yeah, I know plenty of major sites/companies aren't sold that way...but down in the trenches, this is how it's done)

    If you have a ton of unique content, unique design, etc. that's bound to get you a bit extra and I would really lay it out in the auction copy...but then you're just looking at your multiple PLUS whatever they think the content/design is worth.

    Hope that helps...
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