Do You Track Your Subscriber Sources?

by John Taylor 6 replies
I was looking through my list stats the other day and I noticed that
a lot of new subscribers came from one particular source.

It prompted a question or three..

  1. Do you track your optins?
  2. Do you know where each of subscibers joined your newsletter?
  3. Do you know the true cost of a subscriber from each source?

John
#main internet marketing discussion forum #sources #subscriber #track
Avatar of Unregistered
  • Profile picture of the author Uanz
    I think it is important to know where they come from so that you can further optimize them & get better rates in opt ins from that particular source.
    {{ DiscussionBoard.errors[34887].message }}
  • Profile picture of the author sparrow
    John

    I do this all the time, this alerts me to new opportunities.

    If I see something different, which I have in the past I jump on it fast.

    No knowing where and how your traffic comes to you leaves money on the table.

    Ed

    Originally Posted by John Taylor View Post

    I was looking through my list stats the other day and I noticed that
    a lot of new subscribers came from one particular source.

    It prompted a question or three..

    1. Do you track your optins?
    2. Do you know where each of subscibers joined your newsletter?
    3. Do you know the true cost of a subscriber from each source?
    John
    {{ DiscussionBoard.errors[34889].message }}
    • Profile picture of the author Solidsnake
      Banned
      I always track my subscribers sources and traffic sources as well using different seo tools... especially awstat..
      {{ DiscussionBoard.errors[34900].message }}
      • Profile picture of the author John Taylor
        Originally Posted by Solidsnake View Post

        I always track my subscribers sources and traffic sources as well using different seo tools... especially awstat..
        I'm not talking about traffic or SEO.

        I'm talking about tracking sign ups to a newsletter or
        ezine.

        For example, where people sign up through co-registration,
        an optin form of a pop-up, an optin form within the copy
        of a salesletter or from a blog.

        John
        {{ DiscussionBoard.errors[34983].message }}
  • Profile picture of the author Peter Bestel
    Originally Posted by John Taylor View Post

    I was looking through my list stats the other day and I noticed that
    a lot of new subscribers came from one particular source.

    It prompted a question or three..

    1. Do you track your optins?
    2. Do you know where each of subscibers joined your newsletter?
    3. Do you know the true cost of a subscriber from each source?

    John
    And if I may be so bold...
    4. Do you know how to?
    Peter
    {{ DiscussionBoard.errors[34906].message }}
  • Profile picture of the author onlineleben
    Tracking my optins is done on a weekly basis.
    I check if any competitors subscribed
    I delete all the bogus addresses
    I delete all email addresses from .ru
    I segment into name provided and no name
    No name list gets a friendly email to update their profile
    Signature
    {{ DiscussionBoard.errors[35003].message }}
Avatar of Unregistered

Trending Topics