Do You Have Your Own Products?

42 replies
Hey Warriors,

Was just wondering how many of you have your own products? i.e products that you have created (or had created for you) and sell?

I have quite a few products and still do a fair bit of marketing as an affiliate and there are pros and cons of each.

However I love the process of creating products, websites from scratch.

In fact the actual idea of creating something of value from nothing fascinates me - so I am a product lover.

However if you do not have your own products - why?

What is stopping you?

Do you prefer not having the hassle of the set up, legal side, customer service and maintenance of the product?

Or do you think it would be wasted effort, not enough motivation?

Thinking of running a product creation coaching course so your feedback would be awesome.

All the best,

Chris Jones
#products
  • Profile picture of the author vok
    I think some people create products and then find a market for them. Personally I see that as extremely risky, I'd rather build a targeted email list to a niche. Do some market research into finding what they really want, and start creating a product around it.

    There's no point in creating something if you've got nobody to market it to.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by chriswick View Post

      I think some people create products and then find a market for them. Personally I see that as extremely risky, I'd rather build a targeted email list to a niche. Do some market research into finding what they really want, and start creating a product around it.

      There's no point in creating something if you've got nobody to market it to.
      Not a good idea. I totally agree....

      I'd hate to spend weeks/months developing a product...investing that much time and labor....only to find out that there is absolutely no interest in it. That would be a real bummer.
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      • Profile picture of the author Mcoroklo
        I primary got my own products, which is really successful.. I do not like the affiliate idea, mainly because 99/100 products are really, really bad when it comes to many niches.

        It feels great to create something from scratch, but it feels even better when it is something BIG and PHYSICAL! ;-) (I am trying to build floating islands with a friend - that feels awesome)
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        • Profile picture of the author Chri5123
          Originally Posted by chriswick View Post

          I think some people create products and then find a market for them. Personally I see that as extremely risky, I'd rather build a targeted email list to a niche. Do some market research into finding what they really want, and start creating a product around it.

          There's no point in creating something if you've got nobody to market it to.
          Yep I agree (now...) however I have had success the other way too - more luck than judgement sometimes...

          Originally Posted by x3xsolxdierx3x View Post

          Not a good idea. I totally agree....

          I'd hate to spend weeks/months developing a product...investing that much time and labor....only to find out that there is absolutely no interest in it. That would be a real bummer.
          It is a difficult one - agree that you have to research but have had a few products that were time dependant and took the gamble - sometimes have had HUGE success, other times nothing....

          You are eliminating a lot of the risk by building a targeted list first.

          Originally Posted by Mcoroklo View Post

          I primary got my own products, which is really successful.. I do not like the affiliate idea, mainly because 99/100 products are really, really bad when it comes to many niches.

          It feels great to create something from scratch, but it feels even better when it is something BIG and PHYSICAL! ;-) (I am trying to build floating islands with a friend - that feels awesome)
          This is also another good point, a lot of affiliates will not check the products they are selling so you will have no idea on refund percentage.

          Yep I bet!

          Physical products are the next step up and you REALLY need to do your research on them.

          Not getting you about the floating island?

          Will it have castles on it?

          Chris
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      • Profile picture of the author ZachWaldman
        Originally Posted by x3xsolxdierx3x View Post

        Not a good idea. I totally agree....

        I'd hate to spend weeks/months developing a product...investing that much time and labor....only to find out that there is absolutely no interest in it. That would be a real bummer.
        This is why you have to survey your target market before creating a product.

        Even after you survey them, you should create your product as fast as possible to see if it sells.

        If your offer converts, you can always release an update to the product and give it to past customers for free.

        Taking a long time to create a product before knowing whether or not it sells is a common mistake, but a crippling one.

        It keeps you from taking action and you end up using the excuse that you want it to be perfect before releasing it.

        One other thing. You're better off writing your sales letter before you create your product. Just ask Marlon Sanders!
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  • finding the perfect market niche and then creating the product for them is of must profitable, simply being and product lover will not yield that profit for the product.
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    • Profile picture of the author Chri5123
      Originally Posted by ZachWaldman View Post

      This is why you have to survey your target market before creating a product.

      Even after you survey them, you should create your product as fast as possible to see if it sells.

      If your offer converts, you can always release an update to the product and give it to past customers for free.

      Taking a long time to create a product before knowing whether or not it sells is a common mistake, but a crippling one.

      It keeps you from taking action and you end up using the excuse that you want it to be perfect before releasing it.

      One other thing. You're better off writing your sales letter before you create your product. Just ask Marlon Sanders!
      LOL, looks like I learnt this all the hard way!

      Ahh well got there in the end - you are so right about product creation being crippling if you take TOO long on it.

      Also the sales letter trick is an awesome one - I always do this as it helps me keep the product in line with my initial thoughts.

      Awesome stuff!

      Originally Posted by efurnitureshowroom View Post

      finding the perfect market niche and then creating the product for them is of must profitable, simply being and product lover will not yield that profit for the product.
      ^ goes without saying... although I think a lot of my love for products is BECAUSE they make me money - not so sure I wou7ld love the process if not!

      Sure not all take off, but had enough successful products now to know they DESERVE my love!

      Chris
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      • Profile picture of the author Robert Boduch
        Here are a few reasons why I love creating products:

        1. Every product is an asset. You can sell it and cash in repeatedly, or give it away to build a list of prospects.

        2. It's something you control. Since the product is yours, you decide what content stays and what goes... and to what degree (assuming you self-published your work).

        3. You create it one time and earn a return on the work involved over and over again - quite possibly for years (at least with "evergreen" topics or information that remains valid).

        4. Your own product helps you establish a platform. This foundation allows you to proceed from a somewhat advantaged position as that of a successful author/ info-product creator.

        5. Successful product creation can often lead to other lucrative opportunities such as JV's, future collaborations, speaking engagements, and people who want to buy various rights such as video rights to a text-based product.


        Robert
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        • Profile picture of the author Chri5123
          Originally Posted by Brian Terry View Post

          One other approach is to promote other products as an affiliate first. Find out what sells then create your own product based on that.

          This way you don't need to do any product creation until you know with absolute certainty what sells and what doesn't.

          Whilst survey's can be useful they'll rarely tell you what people will buy or even how much they'll "actually" spend. Find out by offering them other people's products as an affiliate, seeing which ones sell the best then model and improve on them.
          Yes, this is an awesome approach and I must admit my "preferred" way of finding out whether a niche is profitable.

          Originally Posted by ramone_johnny View Post

          Ive never done affiliate marketing. Its just not for me. Ive only ever been a vendor and had my own products.

          I cant see this changing anytime soon.
          Fair enough! Hats off to you for jumping straight in to product creation - can see why you won't change anytime soon.

          Originally Posted by Robert Boduch View Post

          Here are a few reasons why I love creating products:

          1. Every product is an asset. You can sell it and cash in repeatedly, or give it away to build a list of prospects.

          2. It's something you control. Since the product is yours, you decide what content stays and what goes... and to what degree (assuming you self-published your work).

          3. You create it one time and earn a return on the work involved over and over again - quite possibly for years (at least with "evergreen" topics or information that remains valid).

          4. Your own product helps you establish a platform. This foundation allows you to proceed from a somewhat advantaged position as that of a successful author/ info-product creator.

          5. Successful product creation can often lead to other lucrative opportunities such as JV's, future collaborations, speaking engagements, and people who want to buy various rights such as video rights to a text-based product.


          Robert
          Bingo ^

          Awesome points!

          Of course it takes more time initially but then you have the choice - the more assets you own the better.

          Also for Warriors that DON'T have their own products yet what is holding you back?

          Chris
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  • Profile picture of the author Brian Terry
    One other approach is to promote other products as an affiliate first. Find out what sells then create your own product based on that.

    This way you don't need to do any product creation until you know with absolute certainty what sells and what doesn't.

    Whilst survey's can be useful they'll rarely tell you what people will buy or even how much they'll "actually" spend. Find out by offering them other people's products as an affiliate, seeing which ones sell the best then model and improve on them.
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  • Profile picture of the author John Romaine
    Ive never done affiliate marketing. Its just not for me. Ive only ever been a vendor and had my own products.

    I cant see this changing anytime soon.
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  • Profile picture of the author BabyMama
    I am planning on launching my first product in August. Its in my plan of action. From then on I plan to launch a whole range of products. I think I am going to start small like an eBook and then build my way up to a video course and a membership site.
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  • Profile picture of the author Jaymark
    Affiliate sales can be great since you don't have to create anything, stock product or ship it. However creating your own product and selling it through affiliates has the potential to make much more money than being an affiliate alone. Your course sounds like a great idea and should be of benefit to a lot of people. Good luck with it and keep us informed as to its progress. Thanks!
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    • Profile picture of the author Chri5123
      Originally Posted by Jaymark View Post

      Affiliate sales can be great since you don't have to create anything, stock product or ship it. However creating your own product and selling it through affiliates has the potential to make much more money than being an affiliate alone. Your course sounds like a great idea and should be of benefit to a lot of people. Good luck with it and keep us informed as to its progress. Thanks!
      Thanks Jay,

      You are right I have made a living doing both solely - started off promoting affiliate products and now I have my own products but must admit promoting as an affiliate gives you less control but less headaches as well.

      Will keep you posted - going to be doing something for sure that is accessible for newbies and anyone that wants to get started.

      Chris
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  • Profile picture of the author mllnsgrl
    What's holding me back?

    I'm actually in the process of writing the product (ebook, possible membership site) now, but I hesitate because I don't know anything about "product launch," or how to go about doing that.

    No list in the niche yet, so I'm not sure I know where to start. Was thinking of putting up my plr product first, and building the list then going ahead with the product.

    Liz
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    • Profile picture of the author Chri5123
      Originally Posted by mllnsgrl View Post

      What's holding me back?

      I'm actually in the process of writing the product (ebook, possible membership site) now, but I hesitate because I don't know anything about "product launch," or how to go about doing that.

      No list in the niche yet, so I'm not sure I know where to start. Was thinking of putting up my plr product first, and building the list then going ahead with the product.

      Liz
      Hey Liz,

      Thanks for being so honest.

      Please don't hesitate!

      As long as you KNOW there is a market or have researched it properly so you have a 90% idea you shouldn't let this put you off.

      To be honest some of my products I did not even do a pre launch with and they have still had a lot of success.

      IDEA: To build a list offer a preview of the product - so for instance you could offer a written guide summarising the main points and offer the report in exchange for a name and email address.

      Then your main product will be with videos or some bonus and expanding on the report.

      Offer the PLR as an upsell...

      A good pre launch can make your product fly but in my opinion there is too much emphasis put on doing things the "right" way.

      1. Build a targeted list offering something of interest.

      2. Talk to your list and build a relationship.

      3. Ask what your list would like to see.

      4. Add this to the product.

      5. Tell your list about the product.

      5a. Contact other list owners in your niche and ask them to read through your product and see if you can sort out a JV - make sure you offer something to them in return.

      5b. Provide emails for the pre launch sequence - maybe also a series of teaser videos...

      5c. JV partners send out sequence emails to their lists.

      6. Launch product and offer a special discount to your subscribers.

      This works really well ^

      Very basic but that is about it...

      Chris
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      • Profile picture of the author jbsmith
        It's funny, I've spoken at seminars, met with or done coaching for some top people with business models that have included...Affiliate marketing, Adsense or Ad focused sites, CPA, Blogging, etc... and to a tee, they have all come around to creating their own proudcts...sooner or later.

        The lack of control involved in these other models is what typically keeps them up at night.

        I start each niche with a product and sales funnel which involves list building and then augment that with affiliate marketing - but the lead is always the product.

        At times I have also entered via affiliate marketing to "test" or "refine" a market before I create my own product, but the intent is ALWAYS to create my own product.

        Once you get good at understanding how to read a market, discover their wants/desires for information and what is behind those desires, in my opinion there is no better use of time than creating a product that will sell for months and years to come.

        An ebook I created back in 2000 is still selling well today, all it took was 6-weeks in 2000 and about a week each year to update the ebook keeping it current - pretty good leveraged use of time when you look at effort in, profit out.

        Jeff
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        • Profile picture of the author Chri5123
          Originally Posted by jbsmith View Post

          It's funny, I've spoken at seminars, met with or done coaching for some top people with business models that have included...Affiliate marketing, Adsense or Ad focused sites, CPA, Blogging, etc... and to a tee, they have all come around to creating their own proudcts...sooner or later.

          The lack of control involved in these other models is what typically keeps them up at night.

          I start each niche with a product and sales funnel which involves list building and then augment that with affiliate marketing - but the lead is always the product.

          At times I have also entered via affiliate marketing to "test" or "refine" a market before I create my own product, but the intent is ALWAYS to create my own product.

          Once you get good at understanding how to read a market, discover their wants/desires for information and what is behind those desires, in my opinion there is no better use of time than creating a product that will sell for months and years to come.

          An ebook I created back in 2000 is still selling well today, all it took was 6-weeks in 2000 and about a week each year to update the ebook keeping it current - pretty good leveraged use of time when you look at effort in, profit out.

          Jeff
          Totally agree!

          However I think that is what stops people - time.

          The question - "Is this worth my time?" and also the actual dynamics of a product launch as Liz mentioned above, how to go about creating the product and then the set up of the actual site and recruitment of affiliates.

          Thinking of offering a coaching course for this where I take a small number of Warriors and help them get that first product off the ground.

          Of course making your own product does not GUARANTEE success but you are right it is a process that you get better at with time...

          Chris
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          • Profile picture of the author myob
            Creating my own products is a waste of good times. As an affiliate, if a product bombs, one can just pick another. It's way over rated, and besides, I'm just a lazy guy who likes the challenge of outselling every other player in my niches. But, that's just me.
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            • Profile picture of the author Chri5123
              Originally Posted by myob View Post

              Creating my own products is a waste of good times. As an affiliate, if a product bombs, one can just pick another. It's way over rated, and besides, I'm just a lazy guy who likes the challenge of outselling every other player in my niches. But, that's just me.
              I can understand that point of view ^ used to do the same myself

              However you don't ever own anything of REAL value that way - sure you could have a VERY profitable affiliate site you could sell, but if you have your own product, 50+ affiliate sales a day and someone can just take that over it is worth A LOT!

              Chris
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              • Profile picture of the author myob
                Originally Posted by Chri5123 View Post

                I can understand that point of view ^ used to do the same myself

                However you don't ever own anything of REAL value that way - sure you could have a VERY profitable affiliate site you could sell, but if you have your own product, 50+ affiliate sales a day and someone can just take that over it is worth A LOT!

                Chris
                You DON"T understand that point of view. Products themselves have no intrinsic value, unless there is a demand. REAL value is your customers. I make far more money than most of my individual vendors because of my customers. Products may come and go, but ultimately the only asset of any real value are your lists.
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                • Profile picture of the author Chri5123
                  Originally Posted by myob View Post

                  You DON"T understand that point of view. Products themselves have no intrinsic value, unless there is a demand. REAL value is your customers. I make far more money than most of my individual vendors because of my customers.
                  Well this goes without saying ^

                  With both models I have ALWAYS built customer lists and relationships, OF COURSE it is all about people!

                  Just saying if you own the product that IS in demand by THOSE people then you can sell for a lot more than an affiliate site IN MY EXPERIENCE.

                  I have made more $$$$'s selling a product with a loyal customer base as oppose to an affiliate site where if the product changes or disappears you are left in dire straits so to speak.

                  Whether or not I understand your point of view I have made a fair bit of money with BOTH models and owning the product always works better for me personally.

                  Chris
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  • Profile picture of the author Chri5123
    Originally Posted by Chris Kent View Post

    Products are great. I know Chris from over at Clickbank DP section, he knows I've had a few products over the years but recently getting out of that game.

    Products are great but the role is completely different. You have to know how to market but if you run an affiliate program then you are basically doing the job of an affiliate manager.

    Think of what someone who works for a CPA company or for any other affiliate company does. Managing relationships with people and motivating them. This is the side of products that I did not enjoy. It's quite hard work.

    Of course, you can just promote your product like you would as an affiliate and you'll make more per sale but I think that's a waste of your original investment (whether time or money or both).

    I'm moving away from products now and even away from direct marketing generally. I worry about the future of direct marketing so I'm looking to diversify away from it.
    Hey Rolf ,

    Spot on! There are pros and cons of each and making products can be a grind as well as a bigger gamble/more investment and then like you say you have to recruit affiliates and it helps you to help them so to speak.

    I think direct marketing is still here for a while yet but agree it can get to be a grind after a while.

    At least you have some awesome products you can sell if you need too.

    Chris
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  • Profile picture of the author Ben Gordon
    I actually have 3 products, very high quality. Of course I have some other minor products, but they aren't too much value to me.

    I also love creating products. Also, 100% commission is great! As an affiliate in the past, 100% commission really did change things. And having affiliates on your back all the time, making you money, is also great!
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  • Profile picture of the author TheInternetCoach
    I like to create my own product, but am often frustrated by the process. Specifically, what is my competition? Does my products value exceed theirs? Do I need to purchase a lot of inferior products to understand the current demand?
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    • Profile picture of the author Chri5123
      Originally Posted by TheInternetCoach View Post

      I like to create my own product, but am often frustrated by the process. Specifically, what is my competition? Does my products value exceed theirs? Do I need to purchase a lot of inferior products to understand the current demand?
      These are some very good points ^

      Yes market research is a pain but well worth doing and I normally (as mentioned above) the the market as an affiliate.

      Then analysing competition can be a pain to find your angle but well worth it.

      Yes can't really get past this bit...

      Awesome points there though...

      PS. Welcome to the Warrior forum!

      Chris
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    • Profile picture of the author jbsmith
      Understood - personally I have learned to really enjoy this process, mainly because it is where I can figure out the KEY point that will make my product sell better than the competition.

      Here are some tips that may help make competitive research simpler:

      1. Using Amazon, you can often look inside books and see the Table of Contents and get a good sense of what is in the product. You can also get a good read on what people lke or dislike about the product from the Amazon reviews (these often give you a very obvious differentiator in themselves).

      2. If it is a digital product, then commonly I will ask the author for a review copy with the intent of possibly reviewing or recommending their product to your list or blog. Sometimes they will give you a copy, other times they will give you a special lower price.

      3. Yes, on some occasions, buying the product IS the best thing, you only typically need to get hold of the top few to get a pretty good read on your market.

      4. In some markets where I still have questions about the right approach to the market, I will offer a few existing products via affiliate relationships to get a first-hand read on what customers are buying.

      5. Finally, the core advantage that makes information product providers top of their game is their relationship with the market. If you have a list of a few thousand people, a blog that is read by thousands each month, a social networking platform where you have 1000's of loyal followers, a group that attends a bi-weekly teleseminar series you run...etc...you can get all kinds of ideas, questions, frustrations that you can quickly turn into new products.

      I know when we launch our first product in a new niche, we build in feedback processes and methods so that we get the market to basically tell us what they need next so we always stay ahead of our competition.

      Jeff

      Originally Posted by TheInternetCoach View Post

      I like to create my own product, but am often frustrated by the process. Specifically, what is my competition? Does my products value exceed theirs? Do I need to purchase a lot of inferior products to understand the current demand?
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  • Profile picture of the author redbearing
    This is an interesting topic

    I do have my own product but I will only develop it after I know there is a demand for it. And I'm looking forward for the launch of your product creation coaching course soon!
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  • Profile picture of the author Josh C Guy
    I have made my own product which was a tutorial on how to make money using public domain products to make and sell on ebay. It was a simple little thing and I put it on ebay to see how it would do and I sold a couple of copies! I over delivered too. It's not a lot, but now I have a little social proof that one can make money online. That was one hurdle I'm glad I made. I tell you, there is nothing like your first sale.
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  • Profile picture of the author Dustin Goode
    I am in the process of creating my own WSO at the moment. I think creating your own stuff gives you more freedom. And like some others mentioned earlier, you can sell it or give it away with other offers for years to come.
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  • Profile picture of the author seo slayer
    Product creation coaching course? Sounds great. You should start creating that! Though product creation is a painful process, it has a lot of potential if you hit the mark of providing extreme value! Lots of rewards will be waiting for you
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    • Profile picture of the author Qamar
      Originally Posted by seo slayer View Post

      Though product creation is a painful process, it has a lot of potential if you hit the mark of providing extreme value! Lots of rewards will be waiting for you
      It doesn't have to be painful if you know the tricks to it...

      You are basically an information marketer selling information that your target audience need.

      Your job is to bring all those information together in PDF or video format, package them and present it in front of your customers.




      Qamar
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  • Profile picture of the author sakthiganesh
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    • Profile picture of the author Chri5123
      Originally Posted by redbearing View Post

      This is an interesting topic

      I do have my own product but I will only develop it after I know there is a demand for it. And I'm looking forward for the launch of your product creation coaching course soon!
      Cheers Red,

      Yes will keep you posted on this should be good...

      Originally Posted by eklipz316 View Post

      I have my own product that I launched about a week ago
      Awesome work, wishing you luck with it!

      Originally Posted by Josh C Guy View Post

      I have made my own product which was a tutorial on how to make money using public domain products to make and sell on ebay. It was a simple little thing and I put it on ebay to see how it would do and I sold a couple of copies! I over delivered too. It's not a lot, but now I have a little social proof that one can make money online. That was one hurdle I'm glad I made. I tell you, there is nothing like your first sale.
      You are not wrong there! The first sale from ANY product is awesome but from your OWN product is is like WOW!

      Always better to overdeliver and think about how you can make the most profit from that income stream, upsells etc...



      Originally Posted by flowgoode View Post

      I am in the process of creating my own WSO at the moment. I think creating your own stuff gives you more freedom. And like some others mentioned earlier, you can sell it or give it away with other offers for years to come.
      Yes, I have found more often than not it always has lasting value and you can even chop it down and offer PLR with it too.

      Originally Posted by seo slayer View Post

      Product creation coaching course? Sounds great. You should start creating that! Though product creation is a painful process, it has a lot of potential if you hit the mark of providing extreme value! Lots of rewards will be waiting for you
      Yes, getting cracking with it now and I am sure anyone will be able to make a cracking product once I am finished...

      Originally Posted by Qamar View Post

      It doesn't have to be painful if you know the tricks to it...

      You are basically an information marketer selling information that your target audience need.

      Your job is to bring all those information together in PDF or video format, package them and present it in front of your customers.




      Qamar
      Exactly ^ add a few USP's in there and make sure you provide more than enough value in there and you have a classy product.

      Originally Posted by 88dbsakthi View Post

      i prefer to choose making money by promoting others products ( Risk free fromdevelopment costs and immediate start of sales campaign possible)
      This is also true^

      There ARE pros and cons of product model as oppose to affiliate driven sales.
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  • Profile picture of the author Coach Louisa
    If we are in this for the long haul, having your own product will make sense. After all I do believe that we do have our own skills and knowledge that will help others. Having and selling your own product also mean that you are in control of the entire sales process - you decide on the terms and conditions, the guarantees and the fulfillment. You can under promise and over deliver.

    Being an affiliate doesn't allow you to have much control AND I would want to have first hand experience of the product before I start promoting it as an affiliate. It is my name and reputation that is at stake when I promote a product or a person/service.
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  • Profile picture of the author Rob Maggs
    Hi, I have quite a large portfolio of products that I've created. I specialize in IM software and I love it

    I enjoy the creative process too...making a product which is appreciated by people from all over the world is an awesome feeling and it's amazing to think that each successful product started life as an idea....that to me is magic
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  • Profile picture of the author HorseStall
    We have our own products have since 1996. What we learned through that we have adapted to use through other businesses.
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    • Profile picture of the author indigoistic
      It would be great if we're creating product that we should not promote it. Or we can just invest to another product and doing the promotion in simply ways. Sometimes people doesn't realize when the digital era always made our job easier
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Chri5123 View Post

    Do you prefer not having the hassle of the set up, legal side, customer service and maintenance of the product?
    Yes - exactly that.

    And other things, too. For me, the advantage of an affiliate marketing business is that I can build a real, asset-based business of increasing value without it being precariously tied to the success/longevity/survival of any individual product or vendor.

    I sometimes find these conversations amusing, because what usually happens in them is that people list "advantages of being a vendor" without quite realising that most of them apply equally to affiliate marketing businesses.
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    • Profile picture of the author Chri5123
      Originally Posted by Coach Louisa View Post

      If we are in this for the long haul, having your own product will make sense. After all I do believe that we do have our own skills and knowledge that will help others. Having and selling your own product also mean that you are in control of the entire sales process - you decide on the terms and conditions, the guarantees and the fulfillment. You can under promise and over deliver.

      Being an affiliate doesn't allow you to have much control AND I would want to have first hand experience of the product before I start promoting it as an affiliate. It is my name and reputation that is at stake when I promote a product or a person/service.
      Agree with you here, unfortunately it also means because you DO have total control you have to worry about tweaking the sales page, building an affiliate base or at least generating visitors to your site and sadly it can go the other way where you over promise and under deliver.

      However you are right!

      To quote Einstein:

      Try not to become a man of success, but rather try to become a man of value. ~Albert Einstein

      and to make that up to date for 2011:

      Try not to become a man (or women) of success, but rather try to become a man(or women) of value. ~Albert Einstein

      Originally Posted by Rob Maggs View Post

      Hi, I have quite a large portfolio of products that I've created. I specialize in IM software and I love it

      I enjoy the creative process too...making a product which is appreciated by people from all over the world is an awesome feeling and it's amazing to think that each successful product started life as an idea....that to me is magic
      I'm with you here! This is my favourite thing about IM too! The fact that something is created out of nothing and is of value is amazing to me! Software is awesome as a product as well - slightly harder to set up but if you get a good software package together and it sells well...nothing like it!

      Originally Posted by HorseStall View Post

      We have our own products have since 1996. What we learned through that we have adapted to use through other businesses.
      Yes, it may not be the same for some but I learnt WAY more building and setting up my own products. Maybe it is BECAUSE they were my products but you definitely have to learn fast!

      Originally Posted by indigoistic View Post

      It would be great if we're creating product that we should not promote it. Or we can just invest to another product and doing the promotion in simply ways. Sometimes people doesn't realize when the digital era always made our job easier
      Not sure if I understand?

      Are you saying it would be great if we could create a product and not have to promote it?

      If ONLY!

      However if you have a good niche and your product provides value you should not have much problems getting it out there.

      Originally Posted by Alexa Smith View Post

      Yes - exactly that.

      And other things, too. For me, the advantage of an affiliate marketing business is that I can build a real, asset-based business of increasing value without it being precariously tied to the success/longevity/survival of any individual product or vendor.

      I sometimes find these conversations amusing, because what usually happens in them is that people list "advantages of being a vendor" without quite realising that most of them apply equally to affiliate marketing businesses.
      Originally Posted by Alexa Smith View Post

      without it being precariously tied to the success/longevity/survival of any individual product or vendor.
      You got me ^

      This is a potential downside and it is harder to pick up the pieces if the product starts to tail off, for instance if it is seasonal etc...

      Another thing is that NOT every product you create (however well researched) will take off and that can be a bitter pill to swallow.

      You are right there is not a lot of difference and you can equally build a successful affiliate driven business however I would say the MAIN difference is this:

      In my experience if I have product A,B,C and product A and C flop.

      Product B takes off and I add more value to the product i.e upsells, different versions etc...

      Product B also has xxx amount of affiliates generating sales daily...

      If you decide to package up product B, the website and sell the full rights to someone else it can make HUGE profits.

      I have sold both affiliate sites generating $xxxx a month and products and in my experience ALWAYS have made more profit with products.

      But it IS more of a headache and if your product DOES flop it can lose you a lot of money.

      The BEAUTY of affiliate driven sales is that you can change the product you are promoting or even the niche very fast.

      Chris
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  • Profile picture of the author jbsmith
    It's so funny, I was just reading some other posts on the forum and came across two Amazon $1000+/month earners that had their accounts terminated (and now earn the big goose egg), a person that was over $500/month with Adsense that had their account terminated, and any number of review sites that were hit by Google's latest Panda algorithm changes resulting in income drops from 1/3 to 1/2 - THIS is why I create my own products and why so many others I know who made it big with other business models do too.

    You must control your product to really have a secure income online.

    Jeff
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    • Profile picture of the author Chri5123
      Originally Posted by jbsmith View Post

      It's so funny, I was just reading some other posts on the forum and came across two Amazon $1000+/month earners that had their accounts terminated (and now earn the big goose egg), a person that was over $500/month with Adsense that had their account terminated, and any number of review sites that were hit by Google's latest Panda algorithm changes resulting in income drops from 1/3 to 1/2 - THIS is why I create my own products and why so many others I know who made it big with other business models do too.

      You must control your product to really have a secure income online.

      Jeff
      Hey Jeff,

      Good point although with a product you STILL do need a payment processor and you could get banned from them I suppose.

      But I agree it just feels MORE solid to me - but this again depends on what you are selling I suppose.

      It certainly is a strange one - I know people that have told me they would NEVER go back to being an affiliate for someone else, and others who said they HATED having their own products, affiliate recruiting etc...

      Chris
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