You can download everything right now - even if it's 2:00 a.m.!

by Tom Busch 26 replies
You were smart to put that. I almost didn't buy because I didn't feel like waiting around for seven or eight hours for you to open up shop in the morning, just so I could download some internet marketing videos.

I'm thinking about trying this myself. Keep my sites open 24 hours a day, and see if business picks up.
#main internet marketing discussion forum #200 #download
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  • Profile picture of the author Solidsnake
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    Originally Posted by Tom Busch View Post

    You were smart to put that. I almost didn't buy because I didn't feel like waiting around for seven or eight hours for you to open up shop in the morning, just so I could download some internet marketing videos.

    I'm thinking about trying this myself. Keep my sites open 24 hours a day, and see if business picks up.
    And who's site is open for just couple of hours anyway?
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    • Profile picture of the author Wan Muslim
      Originally Posted by Solidsnake View Post

      And who's site is open for just couple of hours anyway?
      LOL... nice one
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      • Profile picture of the author Kyle Tully
        I'm pretty sure Tom is being sarcastic. Kinda hard to tell without emoticons.

        But the fact is, and this was discussed in a thread a few weeks ago, telling people they can download the stuff right away is actually really helpful.

        People don't want to wait to get their stuff, and unless you tell them they'll get it right away (even at 2am) how on earth are they supposed to know?
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        • Profile picture of the author Solidsnake
          Banned
          As long as the site and download is automated, I don't see any unique here...
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  • Profile picture of the author Kevin Riley
    Originally Posted by Tom Busch View Post

    You were smart to put that. I almost didn't buy because I didn't feel like waiting around for seven or eight hours for you to open up shop in the morning, just so I could download some internet marketing videos.

    I'm thinking about trying this myself. Keep my sites open 24 hours a day, and see if business picks up.
    Any time you're selling to a market that is less Net-savvy, it's a good idea to let them now that they can order and receive 24 hours a day, 7 days a week. Some people still think they'll have to wait for UPS to deliver their digital e-book.
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    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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    • Profile picture of the author samstephens
      Originally Posted by Kevin Riley View Post

      Any time you're selling to a market that is less Net-savvy, it's a good idea to let them now that they can order and receive 24 hours a day, 7 days a week. Some people still think they'll have to wait for UPS to deliver their digital e-book.
      ...and also important if you're selling a WSO, as many (or at least some?) WSO's still aren't yet automated and you have to wait for the seller to email it off to you manually.

      cheers
      Sam
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      DLGuard v5 - The Warrior Edition
      Full integration with JVZoo, DigiResults, and WSO Pro for secure WSO's and WSO memberships.

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      Serving the Warrior Forum since 2004
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      • Profile picture of the author Kevin Riley
        Originally Posted by samstephens View Post

        ...and also important if you're selling a WSO, as many (or at least some?) WSO's still aren't yet automated and you have to wait for the seller to email it off to you manually.

        cheers
        Sam
        A problem that of course could be alleviated by using DL Guard.

        DL Guard allows me to sleep easy at night, knowing that my WSO customers are downloading my product while I am dreaming of spending my profits (cue special music on harps)
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        Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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        • Profile picture of the author jonparker83
          I have to totally agree...

          After all it's a feature-benefit that I think we all take for granted because of our exposure to this on a daily basis.

          I also run an e-Ticketing website. It sells nothing but e-Tickets and we make this obvious ALL over the site.

          Yes we also still get daily enquiries from customers asking us when their tickets are going to arrive in the post.

          You can never presume that a customer knows something just because you think it's obvious, especially when it may be an order-winning feature.
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  • Profile picture of the author Frank Ayres
    Originally Posted by Tom Busch View Post

    You were smart to put that. I almost didn't buy because I didn't feel like waiting around for seven or eight hours for you to open up shop in the morning, just so I could download some internet marketing videos.

    I'm thinking about trying this myself. Keep my sites open 24 hours a day, and see if business picks up.
    Obviously you are trying to be funny, but it has backfired as they are not saying they are keeping their web sites open 24 hours they are saying that it is instant delivery of the product which is a totally different thing.
    Might be a good idea if you understand what you are being sarcastic about so you don't look a fool!
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    • Profile picture of the author Tom Busch
      Originally Posted by SpudDS View Post

      as they are not saying they are keeping their web sites open 24 hours they are saying that it is instant delivery of the product which is a totally different thing.
      OMG, really??? :rolleyes:
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      • Profile picture of the author Frank Ayres
        Originally Posted by Tom Busch View Post

        OMG, really??? :rolleyes:
        So if you already knew that it makes you look even more of a fool as it makes this post not even amusing and is just a waste of everyone's time
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        • Profile picture of the author rjj418
          So, does that mean I don't have to run outside and check whenever my computer says to me "YOU HAVE MAIL?" I suppose there's no Easter Bunny either!
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          • Profile picture of the author Jason Johns
            I've found putting a comment like that near my order button actually increases sales, particularly in the non-IM niche.

            You would be surprised how many times I've had emails from people who have bought digital products asking, "When will it be delivered?". Not everyone is net savvy and not everyone realises that digitially delivered goods are available here and now.

            It can make the difference between making a sale and not!

            All the best

            Jason
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            • Profile picture of the author Thomas
              Originally Posted by Jason Johns View Post

              You would be surprised how many times I've had emails from people who have bought digital products asking, "When will it be delivered?".
              I amazed how often people don't read anything: I have download links automatically sent to buyers by e-mail (as well as directing them to a download page after purchase confirmation). They (the e-mails) say, "Here's you download link for PRODUCT. Just click on the link...blah... blah... blah".

              People often click reply and write back: "How or when will I get what I bought!?"... and quote my e-mail that says here's what you bought.
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              • Profile picture of the author Mike McBride
                You forgot the most important part: "... even if it's 2 a.m. in the morning."

                Is there any other 2 a.m.?
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                • Profile picture of the author Kael41
                  Originally Posted by Mike McBride View Post

                  You forgot the most important part: "... even if it's 2 a.m. in the morning."

                  Is there any other 2 a.m.?
                  lol, so very very true.

                  ...because i've come across sites where you can't download, or access them at 2 A.M in the morning..granted, it was during my dialup days and i was running a bbs out of my bedroom and had to keep the phone line free so that my parents could use it
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                  • Profile picture of the author junker86
                    Well, I at least got a few laughs out of the joke.
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              • Profile picture of the author Chris Lockwood
                Originally Posted by Thomas View Post

                People often click reply and write back: "How or when will I get what I bought!?"... and quote my e-mail that says here's what you bought.
                I love it when they forward the Clickbank receipt (which has the download link in it) asking when they are going to get the product.
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              • Profile picture of the author Kevin Riley
                Originally Posted by Thomas View Post


                People often click reply and write back: "How or when will I get what I bought!?"... and quote my e-mail that says here's what you bought.
                It's only because they're doubtful that Kavanagh has enough brain cells to create a digital product, and are actually expecting potato recipes scribbled on old napkins.
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                Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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                • Profile picture of the author Marc Harty
                  Reminds me of the line from the great comedian Steven Wright when he
                  went to a convenience store that he thought was open 24 hours
                  and it wasn't. He asked the clerk, "I thought you were open
                  24 hours" to which the clerk replied, "Yeah but not in a row."

                  :-)
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                  • Profile picture of the author alexanderberson
                    lol
                    hey some people don't understand that
                    it is very true that this line alone, will make you extra sales!
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                    • Profile picture of the author Ken Leatherman
                      Riley,

                      Not everybody has a e-mail download hamster slave.

                      The O
                      L
                      D
                      Geezer
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                • Profile picture of the author DougBarger
                  Originally Posted by Kevin Riley View Post

                  It's only because they're doubtful that Kavanagh has enough brain cells to create a digital product, and are actually expecting potato recipes scribbled on old napkins.

                  Just when I thought my resistance was built up to maximum security and that it couldn't happen to me...

                  coffee spilled.

                  Chalk another one up to the hamster king.


                  A couple of years ago, there was a salesletter template software that made its rounds with the "even if it is 3:00 AM in the morning"
                  the default tag to appear in the closing.

                  The reason it worked so well, I think, is that in some places in the United States, there are actually times when alcohol can not be purchased according to the laws in the particular county.

                  This provided sweet vindication mixed with a tinge of revenge for those who couldn't get their alcohol
                  after 3:00 AM and had to wait until 6:00am for the opportunity to legally buy it again.

                  So if the person reading the letter was someone who had ever attempted to purchase alcohol outside of the legal time zone for buying it and been denied...

                  it made them feel extra assurred that the download really could be
                  obtained immediately while also injecting a nice shot of empathy for the pain endured when not being able to purchase.

                  Anyone else notice that or is that just some psychological aberration?

                  And before Thaddeus P. Hogg tells you that aberration is "a ration on beer"
                  to limit when it can be purchased or not,

                  it just means any deviation from the expected norm or pathway.

                  After all, why wouldn't I send someone a drink at 3:00 or anytime provided I was receiving an answer to my problem?
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        • Profile picture of the author Tom Busch
          Originally Posted by SpudDS View Post

          So if you already knew that it makes you look even more of a fool as it makes this post not even amusing and is just a waste of everyone's time
          Lighten up there champ. Maybe go outside and get some fresh air or something.
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          • Profile picture of the author jensrsa
            Good point Tom, especially if you market to the "man in the street".

            Obviously some of us have never sold to customers who are basically illiterate when it comes to the Internet:

            - People who don't know what an ebook is and wait for you to snailmail a book to them.
            - People who would rather phone you in the morning than send an email
            - People who think you are great to give them info quickly via an autoresponder - they think you actually responded in person

            Jens
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            • Profile picture of the author Dan Grossman
              The words "instantly download" appear at the end of several of my sites (and my WSO), linked to the purchase page... I tested it against just "buy now" and it converted better.
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