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How much is each list subscriber worth?

by Richelo Killian
20 replies
Here is an interesting point of discussion ....

How much is each subscriber to your list making you per month.

I have seen averages quoted of $1 per subscriber per month. So, for a 10K list, you should be making $10K per month.

I am sure this fluctuates, and especially since 2008, with the world economic downturn, there would have have been large fluctuations.

My own stat .... I make $5 per subscriber on my list per month. NO, I am NOT going to tell you my list size.
#list #subscriber #worth
  • Profile picture of the author GeorgeC
    Not sure but I think it also depends on the niche your into...
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  • Profile picture of the author Andyhenry
    Hey Richelo,

    Good to see you here.

    I have many lists and they all have different subscriber values - I think you already know this will be the case.

    Mine go from $0.05 per subcriber to $20 depending on the niche.

    Andy
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    nothing to see here.

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    • Profile picture of the author Brian Terry
      I think the industry average of $1 per subscriber people quote is a myth to get people to buy products that teach listbuilding (by industry I'm talking about Internet Marketing.)

      Whilst some people do this and go way beyond you've GOT to have a great relationship with your subscribers first. It's never about the size of a list it's always about the quality of your subscribers.

      I know of people with very small lists of 1,000 or 2,000 subscribers and regularly make more than $1 a month from each subscriber.

      Mine go from $0.10 per subscriber to $3 per subscriber depending on what I've been able to promote during the month that's of value and converts well.

      No one I know of has proven that $1 per subscriber is the actual "industry" average. It seems like if enough people quote this number then it must be true.

      If there was an industry average I suspect it would be a fraction of $1 per subscriber in reality as many people don't know how to properly bond with their subscribers, in my honest opinion.
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      • Profile picture of the author Richelo Killian
        Originally Posted by Brian Terry View Post

        I think the industry average of $1 per subscriber people quote is a myth to get people to buy products that teach listbuilding (by industry I'm talking about Internet Marketing.)

        Whilst some people do this and go way beyond you've GOT to have a great relationship with your subscribers first. It's never about the size of a list it's always about the quality of your subscribers.

        I know of people with very small lists of 1,000 or 2,000 subscribers and regularly make more than $1 a month from each subscriber.

        Mine go from $0.10 per subscriber to $3 per subscriber depending on what I've been able to promote during the month that's of value and converts well.

        No one I know of has proven that $1 per subscriber is the actual "industry" average. It seems like if enough people quote this number then it must be true.

        If there was an industry average I suspect it would be a fraction of $1 per subscriber in reality as many people don't know how to properly bond with their subscribers, in my honest opinion.
        EXACTLY the reason why I asked the question to begin with!

        There are LOT'S of myths out there which needs some serious busting. Next 1 would be an average open rate of 2%.
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        Kind Regards
        Richelo Killian
        Email Deliverability Consulting
        Free Email Marketing Tutorial

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    • Profile picture of the author Richelo Killian
      Originally Posted by Andyhenry View Post

      Hey Richelo,

      Good to see you here.

      I have many lists and they all have different subscriber values - I think you already know this will be the case.

      Mine go from $0.05 per subcriber to $20 depending on the niche.

      Andy
      I'm here a LOT Andy, but, mostly, pop in for a quick 10 minute scan, and then out again. MANIC, but, GOOD busy.

      I wonder how many people actually KNOW how much each subscribers is worth to them.
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      Kind Regards
      Richelo Killian
      Email Deliverability Consulting
      Free Email Marketing Tutorial

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      • Profile picture of the author Shaun OReilly
        I manage e-mail campaigns for myself and my offline
        clients and the monthly subscriber values vary wildly
        and it's highly niche-dependent.

        However...

        Those with the highest subscriber values have a number
        of things in common including...

        - frequent list contact (more than once a week)
        - a deep sales funnel (from low to higher and higher price
        points)
        - continuity elements (e.g. offline newsletter, membership
        sites, mentoring programs, recurring services)
        - affiliate offers from relevant and trusted JV partners

        Those with the most durable subscriber values focus on
        continually deepening the relationship with their list in
        addition to focusing on making continual sales too.

        Dedicated to mutual success,

        Shaun
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        .

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        • Profile picture of the author JJOrana
          Here goes the straight answer...

          Originally Posted by Shaun OReilly View Post

          I manage e-mail campaigns for myself and my offline
          clients and the monthly subscriber values vary wildly
          and it's highly niche-dependent.

          However...

          Those with the highest subscriber values have a number
          of things in common including...

          - frequent list contact (more than once a week)
          - a deep sales funnel (from low to higher and higher price
          points)
          - continuity elements (e.g. offline newsletter, membership
          sites, mentoring programs, recurring services)
          - affiliate offers from relevant and trusted JV partners

          Those with the most durable subscriber values focus on
          continually deepening the relationship with their list in
          addition to focusing on making continual sales too.

          Dedicated to mutual success,

          Shaun
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  • Profile picture of the author oneplusone
    Originally Posted by Richelo Killian View Post

    My own stat .... I make $5 per subscriber on my list per month. NO, I am NOT going to tell you my list size.
    If you don't add any new people to your list, will you still be making $5 per subscriber on your list per month a year from now?

    2 years from now?

    5 years from now?

    I'd appreciate some clarification.
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    • Profile picture of the author Richelo Killian
      Originally Posted by oneplusone View Post

      If you don't add any new people to your list, will you still be making $5 per subscriber on your list per month a year from now?

      2 years from now?

      5 years from now?

      I'd appreciate some clarification.
      That all depends on how you treat your list. If you send them endless crap, twice per day, you will quickly end up with no list.

      It's all about engaging with your list in a big way.
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      Kind Regards
      Richelo Killian
      Email Deliverability Consulting
      Free Email Marketing Tutorial

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  • Profile picture of the author Gary Ning Lo
    freebie list or buyer list?

    My stats:

    Freebie list = less than $1
    buyer list = greater than $8
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    • Profile picture of the author VaultBoss
      It is one of the most common myths in the IM Industry, I'd say...

      We all heard (when we started) that the best way to make money online is by starting to build an email list, because its worth is $1/subscriber/month...
      Once we started to build it ... things changed, I bet!

      I have segmented my lists the best I could and I'm still looking to find better ways to do it even smarter.
      As a result, the subscriber value is ranging from approx $0.15 up to $3 or sometimes even better on certain segments.

      I guess the highest value in the MMO niche would be for software focused lists, in my experience.

      However, it would be difficult to generalise like that - because the same list can score better or worse, depending on many other factors:
      • time of day to send emails
      • frequency of email broadcasts
      • compelling copy (subject line, body copy & link call-to-action)
      • offer that matches the list's interests
      • longer or shorter email follow up sequence after signup
      etc...

      What I'm trying to say is this, I guess ...

      It is not only about the niche or freebie seekers vs. buyers list only!

      It is also a matter of the marketer's skills.

      It boils down to this:
      1. Write a GOOD (always split test to improve) subject line to increase opens
      2. Write GOOD, original email copy
        (do NOT copy paste swipe emails, guys < that is the slow death of your list responsiveness)
      3. Always have a strong call-to-action in the copy AND the link
        (that's one of my secrets < here, I spilled the beans, lol)
      Some people are naturally better than others at email copywriting, BUT there is NO REASON why anyone couldn't manage to LEARN it!
      I know I did!
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  • Profile picture of the author joshcoffy
    As everybody else is saying... $1 is just a quotes good number! lol.

    I mean.. I average $2.75/lead per month.. (And I like that a LOT better than $1!)
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  • Profile picture of the author IsayHey
    So can you sell lists? Say I have 100 subscribed in my list and I give you all of thier emails, would you do that?
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  • Profile picture of the author JamesGw
    They're not worth as much as people make them out to be unless it's something you really focus on hard. I mean listbuilding is good, but IMO it's not the end-all that a lot of people make it out to be. It's just one marketing strategy.
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    • Profile picture of the author myob
      Each niche is different, and there are metrics that should be in place to indicate whether or not you're actually in profit. For example, if you're not earning $1 per subscriber each month, perhaps a better question might be is 'why are you even doing it?'. What I do to keep my average sales high is to cull all the inactive subscribers.
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      • Profile picture of the author BillyBee
        Originally Posted by myob View Post

        What I do to keep my average sales high is to cull all the inactive subscribers.
        Can you tell me a little more about this? How do you do this, exactly? Thanks.
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        • Profile picture of the author fansTony
          a hard work..
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        • Profile picture of the author myob
          Originally Posted by BillyBee View Post

          Can you tell me a little more about this? How do you do this, exactly? Thanks.
          Because I generate massive amounts of leads every month, it can become unmanageable very quickly. In testing, I have found that 80% of the sales occur within the first 120 days. Diminishing returns makes it impractical to promote beyond this time frame, so all non-buyers are unceremoniously deleted.
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  • Profile picture of the author marktheonlinesurfer
    Def depends on what niche you are....also varies if it is a buyers list or a freebie list. You want to get people on that buyers list ASAP, I would recommend something of high value at a low price to get them on your list...then take good care of them and they in return will take good care of you!
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  • Profile picture of the author Thomas Smale
    The answers you get aren't really going to be useful unless put into context.

    My main one is averaging around $250/per sub/per month in net revenues. It's all about building a very targeted list and then personal relationships with everyone. Quality, not quantity.
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