Open Message to E-mail Marketers

The ART of copywriting and most importantly the ART of writing powerful headlines comes more naturally to some people than many others.

However, there is no reason why any email marketer (or whomever considers themselves to be such) would not LEARN how to do it properly - maybe they won't write ADs and headlines like Joe Sugarman and the like, but at least they could come up with something compelling and inciting, while still being honest.

Unfortunately, many are too lazy to even try to become creative, or
(sorry for being so blunt) either too stupid to be able to do it or misleaded into thinking that is the right way to do it...

Nothing can be more destructive to one's list than a misleading subject line.
Indeed, they may have better open rates at first sight ... BUT they would also have HUGE negative response (unsubscribes, spam button hitting clicks, etc...)

Then, next time the subscriber will see a similar message, they will be sent to the spam folder at once.

Is it worth it to sacrifice a long term business for such a short term gain?
Personally, I think NOT!

There are MUCH BETTER WAYS to increase open rates and clickthroughs than being deceitful...

I couldn't agree more . they get on ****ing nerve . I hate when people lie to get my attention . I hate opening an email to find out the headline had nothing to do with the email . And like i , i immediately unsubscribe

It is agood idea to remember why they subscribe to your list and offer content or services that helps them get the result they are looking for

Yup.

And then deliver with your content.

Treating your list disrespectfully is the quickest way to have no list.

Hoping for this too.

These things are so idiotic. It's almost breathtaking, sometimes, how bad the "standard" can be, with which one's competing. I suppose we shouldn't complain about that, in one sense ... but in another way we should, because it impacts on all of us, regarding our collective reputation as online marketers.

Those things are surely not FTC or Can-Spam compliant, anyway, with clearly deceptive subject-lines? However you look at it, they're from people who are unlikely still to be in business this time next year ...

I have received several emails that have the heading "You are a Jerk",
so I'm happily unsubscribing from these and others.

I don't get why some one would want to p*** off their list by doing that.

Oh well I guess it takes all kinds to make the world go around.

Constance

Wow I can't believe that this (seems to be) is so common! I've never received a single mail like this, although I'm quite picky with who I sign up to.

Anyways I guess it's great news for my business.. wow..

They wouldn't do it if they weren't making money

Hi,

From my point of view there are 3 kind of email marketers:

1. The lazy one, that's the one that things that tricking people with any subject line will increase his/her open rates and make more sales ... that's not right! it does not work that way!

2. The Average one, the one that kind of get it but is too lazy to put some effort so he just copy and paste what the network give him and push send...

3. The Good one, this is the one that does some research and know exactly what is going on on every single step of the process of sending an email, he understand the market, the list, the campaigns and what really works... it takes years to become Good... or you can get proper email marketing training and apply what you learn from it!

Your views?

Regards,

Jimmy Mancini

I would love if someone who actually did this would come with an opinion and perhaps statistics, open rates etc. Would be really intresting and there are def. someone here who's doing it...