Help with keywords research

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This is somethign that has been on my mind for a while now. I usually use seo book for keyword research: Seo Book Keyword Suggestion Tool lately I've also been using google's adwords tool: https://adwords.google.com/select/KeywordToolExternal

The problem is, the numbers don't seem to match. For example:
"free online work"
Accordign to seo book it gets 144 google searches and 203 searches over all, *daily*
According to google ad words tool it got 9.9k searches in December which works out to some 330 searches daily.

Ok, so it's kind of close, so maybe in this case it's just inacurate. But it happens on almost every keyword.

I have a site that ranks 3rd on page 1 of google for a keyword that gets almost 1200 daiyl searches on google (1600 over all) according to seo book, and 18k searches in December according to google ad words. Which is some 40% less than seo book's results.

The google trafic estimates shows my keyword (the one gettign 1.2k searches daily by seo book) at an estimated 7-10 clicks per day. My site that ranks 3rd on page one of google for this key word does indeed get some 5-8 visits from this particular keyword.

It does however beg a question which keyword research tool is more accurate as well as if both google ad words tool and seo book give completely bogus results. Granted there is a very strong/well known authority site that is ranked 2 for this keyword, but still, with 1,200 (or 500) daily searches I would expect to get more than 10 visits a day for being ranked 3rd.
#keywords #research

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