For amazon associates

by ~kev~
14 replies
What banner size and location do you think works best and where?

Large banners, small banners, in the content, above, below or to the side of the content?

Do you use the recommended products banner with keyword searches, or do you use the amazon Omakase banners?

Which banners seem to work the best? Omakase, wish list, deals widget, product cloud, Carousel Widget, My Favorites,,,,, or something else?
#amazon #associates
  • Profile picture of the author pdrs
    Don't use any banners, ever

    Seriously, you're leaving huge amounts of people behind if your using banners and expecting any sort of click thru rate.

    In text "CLICK HERE For The Best Price I could find yadda yadda" work great and generally convert around 30-40%
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    • Profile picture of the author ~kev~
      Originally Posted by pdrs View Post

      In text "CLICK HERE For The Best Price I could find yadda yadda" work great and generally convert around 30-40%
      How do you keep what could possibly be thousands of links current? From time to time items are removed from amazon, so your going to be left with a broken link.

      If you wanted links, use skimlinks, its automatic and keep your links up-to-date
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  • Profile picture of the author PPC-Coach
    You can use a redirect file to hold all your links and have your site point to the redirect file which would have a switch statement in it and then redirect to that link.

    That way all links are in ONE spot. Easy to switch out if necessary and yeah banners don't work well for Amazon. Text links rock though.

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  • Profile picture of the author Sojourn
    I don't use banners either, nor do I cloak my links. I use only text and image links.

    I monitor my broken links in my Amazon Associates dashboard report by looking at the items where it says "title not available". I have probably hundreds of links spread around various web 2.0 properties and my own sites and only have to fix a couple of links a month.

    What I can't always tell is when a link is working but the product is not in stock at the moment. Anyone have any suggestions for monitoring inventory for Amazon at the link level?
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    • Profile picture of the author dfs_dean
      Originally Posted by Sojourn View Post

      What I can't always tell is when a link is working but the product is not in stock at the moment. Anyone have any suggestions for monitoring inventory for Amazon at the link level?
      I don't remember where I first saw it but I got hold of AmazonWatcher some time back. It shows info like price, price history, availability, and you can set triggers to be notified when different conditions are met. Give the free version a quick trial (it only keeps up with 5 items, though). If you think it can work for you then you can purchase a license for a price that you decide is fair.

      AmazonWatcher (not affiliate link)

      Peace
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      • Profile picture of the author Sojourn
        Originally Posted by dfs_dean View Post

        I don't remember where I first saw it but I got hold of AmazonWatcher some time back. It shows info like price, price history, availability, and you can set triggers to be notified when different conditions are met. Give the free version a quick trial (it only keeps up with 5 items, though). If you think it can work for you then you can purchase a license for a price that you decide is fair.

        AmazonWatcher (not affiliate link)

        Peace
        Thanks! I'll be giving it a go. There are a couple of products that I have to watch closely so that I can switch out links. This could be just what I need.
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  • Profile picture of the author chrisen
    Originally Posted by ~kev~ View Post

    What banner size and location do you think works best and where?

    Large banners, small banners, in the content, above, below or to the side of the content?

    Do you use the recommended products banner with keyword searches, or do you use the amazon Omakase banners?

    Which banners seem to work the best? Omakase, wish list, deals widget, product cloud, Carousel Widget, My Favorites,,,,, or something else?
    I'm going to agree with everyone that banners are pretty worthless for promoting Amazon. I think the only one I've made any money with is the carousel, and it was a far cry from just plain text links. I don't currently use any banners whatsoever.
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  • Profile picture of the author DR's Fynest
    I personally only use text links and linked pictures within the content. I never cloak the affiliate links.

    I've never had any luck with any banners or carousels. My advice: stay away from all Amazon promotional tools. Just grab the plain text links and insert it at key places in your reviews/posts.
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  • Profile picture of the author SpikeS
    I think it was Chris Guthrie who once said "Any method Amazon tells you to use to make money...doesn't work"

    Personally I use Chris's advice and use in-text links and product image links and my sites are doing fine.

    There is a 'buy now' button that looks like Amazons buttons that some people have used and increased sales. Personally I havent tested this yet.
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  • Profile picture of the author designerjack
    Location of ads is very important. It's like prime real estate properties when you are buying a location. Location matters in everything in life. Positioning is your best advantage when promoting products and your ability to get users to take action.

    Also, build a list and promote to your list using helpful tips and send them to your pages. Send newsletters at least twice a week to get more sales from your list.
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  • Profile picture of the author Chris Cole
    I never use any of the Amazon tools, banners or astores. I simply add my reviews into my site with text hyperlinks which are my AFF links. I will also always add a thumbnail image into my post to the top left of the post and this will also be hyperlinked to Amazon.

    Of course you always must ensure you have your on-page SEO done for each and every post you add as it does make a difference when you do your backlinking.

    I also inform them in many cases that they are going over to amazon. So my link may say the "The cheapest prices online are found on Amazon click here to visit Amazon". I have a very nice conversion rate averaging at 7% and above most months by doing it this way.
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    • Profile picture of the author Damian Kitchen
      Hi everyone,,

      great info being posted

      i have only just signed up for an amazon associates account
      hoping to make some commissions and get a little practice,
      ready for the rush of Xmas buying that will no doubt
      happen over the internet in a couple of months.

      I was wondering which items the experienced amazon associates
      would recommend promoting, for good CTR's ?

      Does review sites provide the best CTR's or Paid advertising ??

      Thanks
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      • Profile picture of the author retsced
        Never use banners on your site, and for the love of god take down those carousel wheels from amazon. They slow down the loading time of your page. If you are promoting products then that's what you should do, it's not your job as an affiliate to sell products, let amazon do the selling. You need to focus on easing your readers to the sales page by gently caressing their interests and giving them good solid copy. Have a look at who is no1 on google for the product you are promoting...is it amazom? if so, then why would they stay on your site if you are selling them products when they could just go straight to Amazom. Write copy that benefits the reader, build trust and most importantly, don't ever hard sell Amazon products on your website. You will lose a lot of sales if you do.
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        • Profile picture of the author retsced
          From the moment a potential customer comes onto my website i hit them with this....

          "We feel it's important to inform you that although our reviews are balanced and fair, the products on this site must be of a certain standard to be mentioned in the first place.
          We only review the most sought after products on the market and it is our duty to only provide reviews with an obligation for customer satisfaction. Our extensive research is obtained from numerous sources online and offline.
          We also provide links to the best retailers who provide customer feedback, technical data, and pricing related to the reviewed products on this website"


          I never try to sell to a visitor, i want them to think they are in a place where they can be given the most accurate and honest assessment of a product. I provide links to best prices, but i want them to think that I'm doing them a favor, not the other way round.
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