Ive recently been asked by my employer to jump into the world of email marketing (specifically newsletter type) and of course he wants me to focus primarily on deliverability (or at least a large portion). Ive been assigned to research books and even local classes to attend, although most are online.
I'm not exactly new to online marketing / SEO but as a recent graduate with a communications degree and first professional marketing assignment, I can definitely use some help and direction.
So, the question I have to ask is, are there any big names/companies/authors anything that would be a good lead to start googling in the world of email marketing?
Can you seasoned professionals recommend any good resources you may know of?
So far with a couple of hours spent searching, Ive found that Jeanne Jennings' 2008 "Email marketing kit" to be something to look into albeit hard to find. MarketingSherpa is also a name jumping out at me. Other than that its really a shot in the dark for me.
Sorry for the long first post, but I'm just trying to get a lead or some direction.
Thanks in advance!