Newbie in need of email marketing resources

22 replies
Hey all, just stumbled on this forum searching for email marketing related topics. Its nice to know there is a forum/community for online marketers.

Ive recently been asked by my employer to jump into the world of email marketing (specifically newsletter type) and of course he wants me to focus primarily on deliverability (or at least a large portion). Ive been assigned to research books and even local classes to attend, although most are online.

I'm not exactly new to online marketing / SEO but as a recent graduate with a communications degree and first professional marketing assignment, I can definitely use some help and direction.

So, the question I have to ask is, are there any big names/companies/authors anything that would be a good lead to start googling in the world of email marketing?

Can you seasoned professionals recommend any good resources you may know of?

So far with a couple of hours spent searching, Ive found that Jeanne Jennings' 2008 "Email marketing kit" to be something to look into albeit hard to find. MarketingSherpa is also a name jumping out at me. Other than that its really a shot in the dark for me.

Sorry for the long first post, but I'm just trying to get a lead or some direction.

Thanks in advance!
#email #marketing #newbie #resources
  • Profile picture of the author itsmebanky
    I just looked over it and what you're suggesting, PopUpDomination, will not work with our company. I dont work for a blog or any type of informative website. Our website sells tours and vacations and we use our list for newsletters.
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  • Profile picture of the author itsmebanky
    i should specify, the newsletter is more like a flyer/brochure with specials and sales.
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  • Profile picture of the author joshcoffy
    Hey!

    Lol. Not to be redudant, but here's an article I've written that will compare 2 of the TOP auto-responder services out there. GetResponse and Aweber.

    (I generate 3-4 leads/day using one of the programs!)

    They will allow you to build your email list and create messages that follow up, and a WHOLE lot more for cheap every month!

    Click Here for the review!

    Hope that helps!
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    • Profile picture of the author DaleCalvert
      Josh,

      Your link appears to be dead.

      DC
      Signature

      A 30+ year track record of helping entrepreneurs achieve success! Find Dale on Amazon

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  • Profile picture of the author JenniferMarie
    Lots of great tips on how to get it done! You monetizing on these newsletters? Know a bunch of guys who work cpa offers to their niche groups. After all, the more you know about your target audience, the better you can tailor their experience.
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    • Profile picture of the author figgity
      Use an opt-in list and use Mailchimp or something similar for convenience, since you are just starting out.
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  • Profile picture of the author magnates
    Originally Posted by itsmebanky View Post

    Hey all, just stumbled on this forum searching for email marketing related topics. Its nice to know there is a forum/community for online marketers.

    Ive recently been asked by my employer to jump into the world of email marketing (specifically newsletter type) and of course he wants me to focus primarily on deliverability (or at least a large portion). Ive been assigned to research books and even local classes to attend, although most are online.

    I'm not exactly new to online marketing / SEO but as a recent graduate with a communications degree and first professional marketing assignment, I can definitely use some help and direction.

    So, the question I have to ask is, are there any big names/companies/authors anything that would be a good lead to start googling in the world of email marketing?

    Can you seasoned professionals recommend any good resources you may know of?

    So far with a couple of hours spent searching, Ive found that Jeanne Jennings' 2008 "Email marketing kit" to be something to look into albeit hard to find. MarketingSherpa is also a name jumping out at me. Other than that its really a shot in the dark for me.

    Sorry for the long first post, but I'm just trying to get a lead or some direction.

    Thanks in advance!
    Hi Itsmebanky ,


    What kind of business does your employer have . How does he help people ? You need to know that to create an attract squeeze page for your future subscribers

    I have especially created a details 10 page report that walks you through the best strategies i know about list building

    check out my sig - It may help you

    ~Femi
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  • Profile picture of the author jonasgr
    If you have the money for it, I would plug into Renegade Professional. They have tons of material on their site, so don't get lost in the material

    But really their courses are really good and they are being taught by some of the best in this industry and you can literally learn how to become an expert in this industry as well. However the cost is $49,95/month, but nobody is saying that you should stay in for life.
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  • Profile picture of the author John Taylor
    Marketing Sherpa is a great source of information
    on email marketing metrics. Their reports are very
    comprehensive and include lots of useful data on
    delivery rates, open rates, etc.

    As far as learning about creating and writing an
    ezine or newsletter, it would help if you could provide
    more detailed information on your market and your
    marketing objectives.

    John
    Signature
    John's Internet Marketing News, Views & Reviews: John Taylor Online
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    • Profile picture of the author itsmebanky
      thank you all so much for the replies guys.

      the company sells vacation/tours/cruises directly to the consumer. the email promotions (which we also incorrectly call newsletter internally) goes out to subscribers (about 500k on the list) about every week. as you would imagine, these emails contain specials and promotions calling for immediate action and is a sales tool as opposed to an informative/retention based newsletter.

      what i am being charged with is deliverability, meaning he wants the email to actually going into the inbox and opposed to the spam box. i doubt i will be held accountable if they actually click on the email. as far as designing the actual email, i will be delegating that work to our in-house graphic designer which means i need to have an understanding of text to image ratio so that the email does not make it to the spam folder.

      right now you can see that my task is very specific but my path to learning about email in general is very spread out. i may start by picking up the email marketing for dummies book and also the marketing sherpa book. i may or may not take a class because its difficult for me to pull the trigger when there isnt an industry accepted course (ie. millions of companies offering courses and "certifications") unless someone here can recommend one.

      thanks again for all your help thus far and im looking forward to your replies!
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  • Profile picture of the author Onora Oz
    Instead of spending your budget on local classes, I'd suggest you join WAR room. There are lots of valuable ebooks and courses on email marketing at the room. Seems like your employer would like to invest in your education? Then he may want to support you in this. (You may also want to check out my report and video in my signature, while you are checking others' signatures)...
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  • Profile picture of the author itsmebanky
    i also forgot to mention we are currently using constantcontact and mailermailer but in the process of SWITCHING. some names ive been hearing thrown around is Message Bus, SendGrid, Litmus, or ReturnPath.
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  • Profile picture of the author BlackJayBorn
    Aweber and constant contact are probably the best I would say.
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  • Profile picture of the author rossmore
    I would say look into Aweber. It allows you to have your subscribers double opt-in, which helps keep your emails out of the spam folder.

    You can build an HTML template for your news letter.

    I would concentrate on sending out some emails that deliver value to your customers/prospects, something they can learn or use on a day to day basis.

    Over time this will build trust, and in turn you will both benefit.

    I could write more but I will stop here....Hope that helps some?
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  • Profile picture of the author Damian Kitchen
    hey I,M,Banky. I paid for a coaching course online that taught me about list building strategies and techniques, as well as email marketing. A resource that i have since joined as a recommendation from my mentors, is a website called
    resell rights weekly dot com, you can get access to a free or paid account, there are loads of e-books that have 'personal use' rights, you may find some useful books in there regards email marketing, if that's what your company is aiming for..
    Signature
    Visit My Blog & Follow MY Internet Marketing Journey at
    http://damiankitchen.com
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  • Profile picture of the author itsmebanky
    just in case another noob is following (seasoned vets please correct me if im wrong):

    so far through my limited research, the topic of deliverability isnt dependent on just... delivery. it all ties in together mainly with list building and avoiding spam filters (white/black lists, design, etc.) and content. basically its easier to understand deliverability through understanding email marketing as a whole.

    i think its time i change my approach and start learning about email marketing as a whole.
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    • Profile picture of the author rts2271
      I can send you a copy of my email marketing 101 course if you want. It's free, no pitch in it. I use it for classes I teach offline. Breaks down everything from landing at the squeeze page, the different platforms, proper email techniques and can-spam. If you have any questions about it PM or email me. I'm easy to find.
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  • Profile picture of the author itsmebanky
    check your inbox - PM'd
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  • Profile picture of the author itsmebanky
    oh, i cant PM because i dont have enough posts, lol.

    would you be able to email me the material at newsletter[dot]george[at]gmail[dot]com?

    thank you!
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    • Profile picture of the author Damian Kitchen
      re: dead link....

      resell-rights-weekly dot com, thats better thats the website i use to get resources when im learning new stuff, im sure there might be some email marketing resources

      sorry for not getting the link right first time
      Signature
      Visit My Blog & Follow MY Internet Marketing Journey at
      http://damiankitchen.com
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