So Making Your Own Product Really Is the Key to Success???

89 replies
Just thinking out loud here.

I've been in IM stuff for some time now, and finally beginning to see some light with $500-$600 months through adsense and affiliate marketing.

But while this stuff is great, and I am happy that I am making some money, I think I finally get to the point where I realize that the only way for me to achieve my dream - financial independence and freedom that comes with it - is by starting to make and sale my own products...

What do you worriers think? Am I right to think that I am more likely to make it if I begin to offer my own products, or should I stick to affiliate marketing?

Thanks as always.
#key #making #product #success
  • Profile picture of the author Adam Svacina
    For sure you are more likely to make it if you begin to offer your products. Just think about it, if you are doing the affiliate program you will always have just you selling this product/service. If you have your own product, you can have uncountable amount of affiliates and more people selling your product = more money for ya
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  • Profile picture of the author Henry White
    I knew going in that here aren't any "good choices" on CB for my niches, and I would have to create my own sales funnels from scratch. No big deal. And on the upside, these products will be selling for years to come - the almost perfect passive income. The catch is that I'll have to continue my blogs and my lists; two or three hours a week, max. How much of a "hardship" is that?

    Now, I'm thinking 'reset.' Rather than 'rinse and repeat' with other (related) niches, I'm thinking I can afford the risks and challenges of going into entirely new direction - a new plan, a new model, new everything.

    So, 'Yes!' Create your own products!

    This is not necessarily an 'either/or' situation with affiliate marketing, but 'both, damn it!' Turn the tables on your competition and crush them with a vastly superior product! Or better, a whole series of products... if you're up to it.
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  • Profile picture of the author SpikeS
    I dont agree. There are more than a few people making alot of money by being affiliates. If you have a list and/or audience then producing a product of your own might pay off for you (supposing you know something they dont).

    The smart thing would be to work both angles...have a good affiliate income then a good product income.
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  • I'm with Spike. I don't have my own products and I do just fine with the ususal spread of 3rd party income streams.

    One day when I do get round to creating my own I might see a big hike in income, but the idea / work to create and launch is a big investment in time and effort. Time which I can spend rinsing and repeating proven income generators.
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  • Profile picture of the author Paleochora
    I think that you are primarily in business to sell things. Whether its your own products or someone else's.

    There is no need for it to be an 'either or' decision. Sell your own stuff and other people's stuff too.
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    • Profile picture of the author Micah Medina
      Originally Posted by Paleochora View Post

      I think that you are primarily in business to sell things. Whether its your own products or someone else's.

      There is no need for it to be an 'either or' decision. Sell your own stuff and other people's stuff too.
      If you don't know the basics of promotion, it's going to be hard to promote your own product.

      Originally Posted by Chri5123 View Post

      Affiliates doing the work for you...

      This CAN happen but not in my experience - in fact I have found that to keep affiliates you need to keep offering materials that they can use, help and proof that your product sells and this means working HARDER than the affiliates in most cases.
      This is a very salient point.

      But materials - we're talking articles, graphics, maybe some videos. Proof - some screenshots. Training materials - you can use PLR. There's work to do on making that backend, but it's not exponentially more difficult, while the benefits can be.
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    • Profile picture of the author Jetmir
      Originally Posted by Paleochora View Post

      I think that you are primarily in business to sell things. Whether its your own products or someone else's.
      I agree, but not completely.

      Having your own product has some good advantages.

      You know probably everything about your product so you'll be able to answer any question regarding your product that may be asked by potential costumers. People want to ask as many questions as possible before they buy something. They wanna know if the product fits them well. You won't be able to answer as many questions about someone's else product as your OWN product. People may ask you, directly, although you're an affiliate. They don't know if you're an affiliate or not. They'll actually consider you as the product owner.

      If they ask you a question and you don't know how to answer, you most likely lost a very potential costumer, unfortunately.

      So, by having your own product, you'd probably be more successful on your sales.

      BUT, it's not TRULY the key and only that you have a product doesn't mean you'll be successful as 1, 2, 3.

      As Paleochora mentioned, your priority is to SELL, if you want to make money.

      Good luck!
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  • Profile picture of the author zedert
    just never stop selling.
    At some point, you'll be able to delegate or externalize, which means more time to develop your sales (wherever they come from).
    Anyway that 's how I achieved this goal of yours.
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  • Profile picture of the author xxxJamesxxx
    Creating your own product not only adds masively to your bottom line but it also helps to build your list on auto-pilot too.

    James
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    • Profile picture of the author funkynassau
      We sell our own product online and it is working quite well for us, sales are increasing all the time. So far we arent getting rich but it's a good earner. Hopefully in time it'll be a good income. I like the idea of selling something we actually create, that fills a need that isnt being met with other sort of similar products in Canada. We are contemplating another small online biz idea, we have to decide if it'd viable, and then it could be a supplement to our main online biz.
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    • Profile picture of the author JasonWestwick
      It entirely depends, there are plenty of people that I know personally who are doing massive number with just affiliate marketing and wouldn't even consider product creation because of all the amin and customer service that goes with it.

      There are pro's and cons to both but they don't have to be mutually exclusive, if you can continue to scale your affiliate marketing and believe you can still keep up the standard of work in your current endeavours and in creating a new product then go for it.
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  • Profile picture of the author JasonParker
    What works for some doesn't necessarily work for others.

    It just all comes down to more traffic + higher conversions.
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  • Profile picture of the author Ben Gordon
    Honestly, creating your own product is the key. First off, you're going to make 100% profits, secondly, you're going to have affiliates such as you selling and promoting your products and making you money without doing anything!

    That's my opinion,
    Ben
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  • Profile picture of the author Chri5123
    Difficult one I made a similar thread to this asking if you have your own products.

    You say:

    "What do you worriers think? Am I right to think that I am more likely to make it if I begin to offer my own products, or should I stick to affiliate marketing?"

    Also most Warriors are not "worriers"!

    If you are having success with affiliate marketing then a product is the next step but this does not mean you WILL have success with your own product.

    More often than not I have found it harder work...

    Making your own products in itself is NOT the key to success the same way that promoting other people's products is NOT the key to success.

    However if you research your niche well, have a good USP and a plan you have far more chance of success whether as an affiliate OR a product owner.

    Chris
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  • Profile picture of the author Ben Gordon
    I do agree with some Warriors here, but I disagree with others. Yes, it's going to need a little investment and a lot of work to create your own product, promote it, etc., but for me, it always came down to huge profits and affiliates doing the work for me!
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    • Profile picture of the author David Keith
      i think the key is having your own products. here is why.

      once you have your own high quality product, you can work out mutually beneficial business arrangements with other established business to cross sell, up sell, or be a backend sale for their products.

      notice i did not say get 1k people to sell your product for you, i said mutually beneficial business arrangements with established business who have access to your clients.

      the other thing having you own product does do is allows you to have affiliates. those affiliates are the ones who worry about the google dance and stuff like that. it will still affect you, but not as much when you have 10 affiliates bringing you traffic from 10 different ways as it does when your the one affiliate who gets nailed on one of these changes.

      the key is to produce a great product that solves a need and adds value. if you do that, you will be around a long time and you will find plenty of people to work with you via some sort of JV deals.
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    • Profile picture of the author Chri5123
      Originally Posted by Ben Gordon View Post

      I do agree with some Warriors here, but I disagree with others. Yes, it's going to need a little investment and a lot of work to create your own product, promote it, etc., but for me, it always came down to huge profits and affiliates doing the work for me!
      Affiliates doing the work for you...

      This CAN happen but not in my experience - in fact I have found that to keep affiliates you need to keep offering materials that they can use, help and proof that your product sells and this means working HARDER than the affiliates in most cases.
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      • Profile picture of the author David Keith
        Originally Posted by Chri5123 View Post

        Affiliates doing the work for you...

        This CAN happen but not in my experience - in fact I have found that to keep affiliates you need to keep offering materials that they can use, help and proof that your product sells and this means working HARDER than the affiliates in most cases.
        i would say this is true if you only have a couple of productive affiliates, but the economics of scale business principal kicks in after a little bit.

        what i am saying is that yes you have to create affiliate promotion material and work the affiliate program. if you are creating solos mailing for just 2 "ok" affiliates then you are right. but if you can get 20 affiliates who can generate sales if you give them promotional materials you are in better shape.
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      • Profile picture of the author Sojourn
        Originally Posted by Chri5123 View Post

        Affiliates doing the work for you...

        This CAN happen but not in my experience - in fact I have found that to keep affiliates you need to keep offering materials that they can use, help and proof that your product sells and this means working HARDER than the affiliates in most cases.
        This is a huge point and often overlooked in the whole "create your own product" discussions. There's a lot of work involved in marketing your own product and affiliates don't just show up ready to help you out. (Although that would be so nice!)

        Originally Posted by owslaw123 View Post

        i would say this is true if you only have a couple of productive affiliates, but the economics of scale business principal kicks in after a little bit.

        what i am saying is that yes you have to create affiliate promotion material and work the affiliate program. if you are creating solos mailing for just 2 "ok" affiliates then you are right. but if you can get 20 affiliates who can generate sales if you give them promotional materials you are in better shape.
        Another key point - underscores that there's a lot more to creating your own products than simply writing an ebook or a program or a physical product or whatever you might produce. The better you are at managing affiliate relationships, your brand, and your sales funnel, the more successful you can be at making money through your own products.
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  • Profile picture of the author Rod Cortez
    What do you worriers think? Am I right to think that I am more likely to make it if I begin to offer my own products, or should I stick to affiliate marketing?
    I have a heavy marketer's bias toward creating my own products. I started out doing affiliate marketing. It took awhile, but I eventually got to the point where I could quit my job. That was over ten years ago. Then I thought to myself, "I'm earning a 25% commission here, a 50% there, and another % commission over here."

    So why not earn a higher percentage of that commission?

    So I created my first e-book and with the exact same kind of targeted traffic I was immediately able to increase my bottom line. So I created another product, then another one, since I had Marlon Sanders in one of his products advise me to "keep rolling out quality products and you'll increase your profits."

    I took that advice to heart and it's made a huge impact.

    While I've earned money from Adsense, Affiliate Marketing, product licensing, advertising, nothing has earned me more money than offering my own line of products and mixing it up with affiliate marketing. The clear advantage of affiliate marketing is you don't have to deal with some of the downsides of having your products, however, the upside from where I'm sitting is a bigger piece of the profit pie, you have more control, and you can recruit your own affiliates.

    RoD
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  • Profile picture of the author omk
    Well most people don't have enough insight or confidence to create their own product. That's why they go the easier route which is Affiliate Marketing. However, creating your own product can be easier than you think and is a sure fire way to success.
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  • Profile picture of the author tnleverett
    As long as you can stay focused, I don't see why you can't benefit from both.

    Make sure you are building your list, first and foremost!

    Create a couple of your own products and rotate them in the mix.

    Test it out and see how it works!

    T
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  • Profile picture of the author kingprince999
    building a list is where the money is ... you can make money at push of a button
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    • Profile picture of the author Rod Cortez
      Originally Posted by kingprince999 View Post

      building a list is where the money is ... you can make money at push of a button
      Uhm.......certainly, that's one place where the money is, and you can do that regardless of whether you're doing affiliate marketing, marketing your own products, or a combination thereof. But the OP was asking about making his own products, not about building a list.

      RoD
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    • Profile picture of the author LilBlackDress
      You can easily make good money just by being an affiliate. However, it is a good to have several streams of income and several sources for products. It is not a good idea to depend on just one affiliate company. Nor is it a good idea to have only one source to potentially get the product you are selling. You want to keep things so you are diversified

      Product creation can be a great thing also but if your heart is not in it, it is unlikely you will have success with it.
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  • Profile picture of the author Jordan Stark
    I'd have to say yes, making your own product is a key but not the only key. I have my own products/services plus I do other things like affiliate marketing. If there is but only one key, I'd say that it is knowing that you need highly leveraged multiple streams of income first. Several little things can add up to one big bank account balance. I can't speak for anyone else but I'm in this for the money....plain and simple. If you're not in this or anything for the money then why do it? Stay focused on your goals and I wish you success.
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    • Profile picture of the author capitalalchemy
      To me affiliate marketing and product creation are one and the same. Why? because you can increase your backend of your sales funnel by recommending as an affiliate key products that would go along nicely with yours.

      Also, if you have a list, you can certain create products and market to them as well.

      I personally prefer product development better because it's a lot of fun, feels incredibly rewarding, a good business model and you have other people help you get the traffic.
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    • Profile picture of the author David Keith
      Originally Posted by Jordan Stark View Post

      I'd have to say yes, making your own product is a key but not the only key. I have my own products/services plus I do other things like affiliate marketing. If there is but only one key, I'd say that it is knowing that you need highly leveraged multiple streams of income first. Several little things can add up to one big bank account balance. I can't speak for anyone else but I'm in this for the money....plain and simple. If you're not in this or anything for the money then why do it? Stay focused on your goals and I wish you success.
      providing value to customers and improving their lives with quality products and sincere advice is my JOB.

      it just so happens that when i do my JOB, i have almost unlimited money making potential with internet marketing.

      zig ziglar - "the fastest way to get what you want is to help other people get what they want"
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    • Profile picture of the author Aclizzy
      Originally Posted by Jordan Stark View Post

      I'd have to say yes, making your own product is a key but not the only key. I have my own products/services plus I do other things like affiliate marketing. If there is but only one key, I'd say that it is knowing that you need highly leveraged multiple streams of income first. Several little things can add up to one big bank account balance. I can't speak for anyone else but I'm in this for the money....plain and simple. If you're not in this or anything for the money then why do it? Stay focused on your goals and I wish you success.
      Wow, I usually need one key to open a door.
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  • Profile picture of the author JasonParker
    Nice arguments...

    I think you can make a lot of money as an affiliate by thinking outside of the box.

    Like if you're getting 50% commissions from an affiliate offer and you want your own product in order to get 100% of all sales...

    Why not go to a merchant who sees the value in the buyers list you're sending them and ask them to bump you to 100% commissions if you send them consistent traffic.

    Heck, you can even get a merchant to add more upsells for you to the offer you're promoting... or get them to make a specialized landing page for you.

    How? Show them some data from another offer you've promoted. If you're committed to sending them consistent traffic then many will work with you.

    I actually find that getting affiliates CAN be a hassle when you're on the merchant end. Plus with your own product you have to dedicate an employee to customer service if you're doing any serious volume. Plus you're in the spotlight, which means you're a target to be ripped on all over the internet.

    So doing things a little outside of the box and working with merchants to make the most money possible can be far more profitable than going out and creating your own product. Plus, just making your own product doesn't make you money. You have to have great copy which can cost money, create upsells, etc...

    But you can't listen to other people all the time. Don't even listen to me. No one does anyway, and I don't listen to anyone else either. You have to THINK for yourself.
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  • Profile picture of the author Ian McConnell
    In my experience having my own product is definitely much more profitable... especially as I have a membership site which has taken the stress away of having to make new sales every month.

    However, as other people have said, it is a different game and active affiliates are the key. I find that less than 1% of my affiliates actually promote the product and they make good recurring income.

    feedtherightwolf, I clicked on your signature links and was actually astounded by the comments on your blog posts. I would say you have an audience that would gladly pay you a subscription because they are desperate for solutions.

    Good Luck
    Ian McConnell
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  • Profile picture of the author alcarrerra
    Having your own product will give your more options, but its not easy. You will have a learning curve to go through ...

    Own product: $100
    Advertising cost via PPC,etc: $30
    Profit: $70

    Affiliate 50% commission ($100 product): $50
    Advertising cost via PPC,etc: $30
    Profit: $20

    There is a huge gap in the profit margin !
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    • Originally Posted by alcarrerra View Post

      Own product: $100
      Advertising cost via PPC,etc: $30
      Profit: $70

      Affiliate 50% commission ($100 product): $50
      Advertising cost via PPC,etc: $30
      Profit: $20
      The front-end is the LEAST important factor as of why selling your own stuff is MUCH more profitable than selling someone else's.

      The important factor is back-end scalability.

      Let's say I sell Product X on Niche X. I could give 100% affiliate commission for all I care, because my profit is not in the front-end. Affiliates can keep the gimp $47 or whatever the front-end product costs.

      My profit comes from establishing a presence in Niche X and building a list of PAYING CUSTOMERS. So, whenever I release "Product X 2.0" at $297, I will have A) a brandy reputation in my niche and B) a list of people I will be able to sell at $297 a pop (no affiliate commission given).

      Affiliates battle for the front-end peanuts. Vendors monetize from the back-end ventures (which are the truly profitable ones).

      Give it some thought.
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      • Profile picture of the author Phillips Pierce
        Sure, but if you can't even sell a front end product then forget about the backend.

        Originally Posted by Anonymous Affiliate View Post

        The front-end is the LEAST important factor as of why selling your own stuff is MUCH more profitable than selling someone else's.

        The important factor is back-end scalability.

        Let's say I sell Product X on Niche X. I could give 100% affiliate commission for all I care, because my profit is not in the front-end. Affiliates can keep the gimp $47 or whatever the front-end product costs.

        My profit comes from establishing a presence in Niche X and building a list of PAYING CUSTOMERS. So, whenever I release "Product X 2.0" at $297, I will have A) a brandy reputation in my niche and B) a list of people I will be able to sell at $297 a pop (no affiliate commission given).

        Affiliates battle for the front-end peanuts. Vendors monetize from the back-end ventures (which are the truly profitable ones).

        Give it some thought.
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  • Profile picture of the author Rambo007
    From those who have experience with making their own products..

    Did you see a huge rise in earning once you did this? compared to affiliate marketing?
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    • Profile picture of the author NateRivers
      Originally Posted by Rambo007 View Post

      From those who have experience with making their own products..

      Did you see a huge rise in earning once you did this? compared to affiliate marketing?
      In my experience, you can do much better as an affiliate when you have your own products.

      If you create high-quality products, the people that buy them will completely trust you, and then you can continue to market to them as an affiliate and have much better conversion rates than just starting as an affiliate. I make products in small niches that allow for a lot of affiliate offers- and it's working great.
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  • Profile picture of the author JamesGw
    There is no specific key to success, so get that out of your head right now. Each person is different with varying strengths and weaknesses. Some will have success launching products and others will not.

    That said, you can do well with pretty much anything in IM. From retail, to affiliate sales, to direct product sales.
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    • Profile picture of the author myob
      I'm just an affiliate marketer, although I do produce my own ancilliary products and marketing tools for several hundred Clickbank products. If a product fizzles out, all an affiliate has to do is market others. It's perhaps close to the truth for me to say that I make more money as an affiliate than most of the CB vendors.
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  • Profile picture of the author benzwm02
    You do not really need your own product to make tons of money online. It is best to understand your strengths and weaknesses as a business person and proceeded from there.

    There are many people who are highly creative and can create very high quality products more easily than others. At the same time, they may be a terrible sales person and thus lack in the ability to convince people to pay for someone else's product.
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  • Profile picture of the author Inari
    having your own products isn't really necessary if you know how to market the products of others. we went to Clickbank's Apex and close to the top of several other networks without having a single product of our own - just by building sites that got a lot of traffic and monetizing it.
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  • Most will never made a product I think it's a mistake I have made a bunch its' easy and profitable so my questions is why do most people not do it?
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  • Profile picture of the author OpticalOut
    I haven't created and sold a product so take this with a grain of salt(i'm an affiliate marketer)..

    In my opinion, selling your own product is the most secure form of Internet marketing. If you make a really good product for a hungry niche, then you'll be a lot more stable than most affiliate marketers. Let your affiliates go out and fight with Google, Facebook, and other traffic sources. You just makes sure that your product is good and stays that way.
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  • what do you do if you don't have an idea for a product?
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    • Profile picture of the author myob
      Originally Posted by Robert Jackson Jr View Post

      what do you do if you don't have an idea for a product?
      See posts 34, 36.
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    • Profile picture of the author Micah Medina
      Originally Posted by Robert Jackson Jr View Post

      what do you do if you don't have an idea for a product?
      Hmmm... pick a niche first. Then research for product ideas.
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  • My 2 cents: you probably have a pretty good email list. Start making your own products and sell them to your list and grow your list by finding JV Partners in your niche.

    Tons of good answers in this thread. Now follow your own path Grasshopper.
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  • Profile picture of the author celente
    We sell affiliate products = 30%

    and our own products = 70%

    In my own opinion this works killer for us, and the bigger our list grows the bigger our profits grow. Especially if you selling your own stuff you should be building a list.
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    • Profile picture of the author GarryO
      I think it's better to sell products of others with your own. If you offer services which need some other products to function or to be sold, selling both of them will be beneficial for you.
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  • Profile picture of the author Pixel Minisite
    I had more success in affiliate marketing than selling my own products
    it really depends, you have to try it yourself
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    • Profile picture of the author PhodM
      Affiliate marketing can only take you so far, after that you would need a bit of consistency.

      The thing about creating your own products is that they can stick around for YEARS(assuming you don't take the website down) and can be repackaged and rebranded to suit your consumer's needs.

      Case in point is Mike Leary's truth about abs which was originally written in 2004 and now(in 2011) has gone on to make more than $10 million in sales..He has rebranded it, gotten it different languages and has given it new editions as time has gone on; whilst we(the affiliates) scramble to fight each other to get sales through our hoplinks.

      Affiliate marketing is good as a start,but long term IM wealth is definitely in product development, creation and list building
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  • Profile picture of the author PhodM
    But offcourse..product creation is also a LOT MORE work and stress(back end support,sales emails etc..not funny!)
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  • Profile picture of the author Tiptopcat
    I think that a good idea would be to create a many earning revenues that you can manage. If this includes creating a product, then so be it.

    As long as you diversify, you can ensure that you are covering all bases just in case there is a problem with one revenue.

    Good luck

    Tiptopcat
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    • Profile picture of the author straydog
      on the other hand, i'm making my first photographic book and despite reading many IM forums i'm still clueless.

      is there a way to "oursource" the promotion of a book (or e-book) ? i see plenty of text books selling well but what about photography books where 80% of the content is visual ?

      should i target the iphone app store instead ?
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  • Profile picture of the author RussRuffino
    Look at what the online millionaires are doing. ALL of them are creating their own products. What does that tell you?

    Russ
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  • Dont listen to those who don't have their own product. Creating and selling your own product is MUCH more profitable and scalable than selling someone else's stuff.
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  • Profile picture of the author alamest
    I believe it all depends on the situations and skills.. Until you don't earn handful of income from affiliate marketing than I don't suggested to create own product, creating product needs valuable service or product which you will understand after generating good amount of income from affiliate marketing.. I hope this helps..

    Thanks
    Alam
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  • Profile picture of the author Phillips Pierce
    Let's be rational here. What's the difference between a product owner and an affiliate besides product ownership? That's right, virtually NOTHING.

    If you can't make money peddling someone else's product why do you think you'll suddenly make double peddling your own version of it?

    IMO, selling your own products can be a hell of a lot more profitable than selling someone elses. BUT it requires a similar approach, a similar (and actually much larger) infrastructure and similar skill sets. If you can do one you can do the other. If you can't then you also can't.
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    • Profile picture of the author cashcow
      Originally Posted by Phillips Pierce View Post

      Let's be rational here. What's the difference between a product owner and an affiliate besides product ownership? That's right, virtually NOTHING.
      I agree with you here. Actually it is much easier to just sell affiliate products as they do not require providing support or trying to get affiliates.

      They both require that you find customers (or in the case of your own product customers + affiliates if you really want to make the big money).

      Selling only affiliate products has it's advantages because you don't have the overhead of your own product or the responsibilities.

      Of course, if you can sell your own products and attract lots of affiliates to help you do that then you stand to make a lot more money but it is also a lot more work. But how many product owners are not tied to their business with precious little free time?

      Lee
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      • Profile picture of the author RussRuffino
        Originally Posted by cashcow View Post

        Selling only affiliate products has it's advantages because you don't have the overhead of your own product or the responsibilities.

        Of course, if you can sell your own products and attract lots of affiliates to help you do that then you stand to make a lot more money but it is also a lot more work. But how many product owners are not tied to their business with precious little free time?

        Lee
        What overhead? We're selling DATA, there's no overhead! We have nothing to ship, store, stock, print, or manufacture. It's data! $20 for hosting, maybe $40 for a pretty e-cover, and you do the rest in-house for free.

        I can create and launch a new product in one week for less than $60. That is not a typo.

        And once the product and the sales site is up-and-running, I spend 2-3 weeks split-testing variables until the conversion rate on the front-end site is between 2-5% at least, and then I find affiliates. Once they see a positive ROI, I kick back and do absolutely nothing except answer support e-mails twice a week for about a half hour.

        Every niche product outside of IM I've created on this model makes me a minimum of $1,000 - 2,000 a week if not more, and takes about one hour per week to manage, which I can easily outsource to someone else. That's PER PRODUCT.

        My IM products are a different story because I'm trying to build a list and a following, and I really like coaching people along. But I could walk away from IM altogether tomorrow and still make a six-figure income completely on autopilot from my products in other niches. That's the power of product creation.

        Russ
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        • Profile picture of the author Mitsakis
          Originally Posted by RussRuffino View Post

          What overhead? We're selling DATA, there's no overhead! We have nothing to ship, store, stock, print, or manufacture. It's data! $20 for hosting, maybe $40 for a pretty e-cover, and you do the rest in-house for free.

          I can create and launch a new product in one week for less than $60. That is not a typo.

          And once the product and the sales site is up-and-running, I spend 2-3 weeks split-testing variables until the conversion rate on the front-end site is between 2-5% at least, and then I find affiliates. Once they see a positive ROI, I kick back and do absolutely nothing except answer support e-mails twice a week for about a half hour.

          Every niche product outside of IM I've created on this model makes me a minimum of $1,000 - 2,000 a week if not more, and takes about one hour per week to manage, which I can easily outsource to someone else. That's PER PRODUCT.

          My IM products are a different story because I'm trying to build a list and a following, and I really like coaching people along. But I could walk away from IM altogether tomorrow and still make a six-figure income completely on autopilot from my products in other niches. That's the power of product creation.

          Russ
          what kind of products do you have? ebooks?
          do you write them from scratch? or do you buy PLR and then rewrite?

          do you need a quality product in order to succeed? I ask this because I suspect that a great sales page is more important that the actual product. Is that right?
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          • Profile picture of the author RussRuffino
            Originally Posted by xthon View Post

            what kind of products do you have? ebooks?
            do you write them from scratch? or do you buy PLR and then rewrite?

            do you need a quality product in order to succeed? I ask this because I suspect that a great sales page is more important that the actual product. Is that right?
            Why would you want to release a BAD product? How you sell something is more important than what you're selling, but I would never release something I couldn't take pride in.

            Selling PLR products successfully without extensive rewriting is a myth. You have to put in the legwork to create your own products, or find someone VERY good and pay them to do it for you. To that end, you can use PLR for ideas and inspiration, but ultimately you need your own stuff. At the very least, you need to re-write your PLR so thoroughly that it basically BECOMES your own work.

            My philosophy is this: Make your customers happy and your affiliates rich.
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        • Profile picture of the author cashcow
          Originally Posted by RussRuffino View Post

          What overhead? We're selling DATA, there's no overhead! We have nothing to ship, store, stock, print, or manufacture. It's data! $20 for hosting, maybe $40 for a pretty e-cover, and you do the rest in-house for free.
          I was talking about support Russ. I mean the overhead of hiring support people. Do you not have any support queries with your products?

          Lee
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          • Profile picture of the author RussRuffino
            Originally Posted by cashcow View Post

            I was talking about support Russ. I mean the overhead of hiring support people. Do you not have any support queries with your products?

            Lee
            Maybe 4-5 real questions per week, per product? If you're selling software or something that's technical, I can see you having more, but for the most part, you get very few support requests that don't boil down to either:
            • Give me a refund (in which case you just forward to Clickbank)
            • Give me the link to the download page again (1 second reply)
            So again, all of this only takes a couple of hours of work per week to maintain, and all of it is very cheap and easy to outsource.

            Russ
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            • Profile picture of the author cashcow
              Originally Posted by RussRuffino View Post

              Maybe 4-5 real questions per week, per product? If you're selling software or something that's technical, I can see you having more, but for the most part, you get very few support requests that don't boil down to either:
              • Give me a refund (in which case you just forward to Clickbank)
              • Give me the link to the download page again (1 second reply)
              So again, all of this only takes a couple of hours of work per week to maintain, and all of it is very cheap and easy to outsource.

              Russ
              Well that is awesome. I sell blogs so as you can imagine the support is quite demanding - I didnt realize the support for info products would be so much lower.

              Lee


              P.S. Just went to take a look at your website and I love the design - very eye catching and engaging.
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    • Profile picture of the author RussRuffino
      Originally Posted by Phillips Pierce View Post

      Let's be rational here. What's the difference between a product owner and an affiliate besides product ownership? That's right, virtually NOTHING.

      If you can't make money peddling someone else's product why do you think you'll suddenly make double peddling your own version of it?
      Because affiliates sell it FOR YOU. If you can create a sales page and a product that gets a good EPC, then all you need to do is show it to affiliates and they will pre-sell and send you traffic for the rest of your life. I know virtually nothing about:
      • Article Marketing
      • SEO
      • Twitter
      • Social Media
      ...and I hardly spend any time driving traffic to my sites.

      Yet I'm still killing it online because I know how to find affiliates who DO know about that stuff. They do the work. I collect the money.

      Russ
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    • Originally Posted by Phillips Pierce View Post

      Let's be rational here. What's the difference between a product owner and an affiliate besides product ownership? That's right, virtually NOTHING.

      If you can't make money peddling someone else's product why do you think you'll suddenly make double peddling your own version of it?
      You're entirely wrong, unfortunately.

      • As an affiliate, YOU are in charge of generating traffic to someone else's sales page. If you cannot generate targeted traffic, you make no money.
      • As a product vendor, YOUR AFFILIATES are in charge of generating the traffic. If you don't know how to do it, it's OK because your affiliates will do it for you. You can offer them 100% affiliate commission if you want, since you will make your money on the back-end.

      See the difference now?
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      • Profile picture of the author grover69
        Personally I like having my own products just for the sense of control. I don't have to worry about a vendor changing something up on me, like a sales page or adding an opt-in that previously wasn't there.
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  • Profile picture of the author Mark72
    It really depends on how much you have to spend on your product. To have one created will be at least $2000 unless you have good graphic design, writing, copy skills etc.

    From the money that you have coming in at the moment it sounds like the best thing to do would be to grow your list until you have sufficient income to finance the creation of a high quality product.
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  • Profile picture of the author JustSomeWarrior
    I still haven't made a dollar with my IM efforts but am starting to get some traffic through organic results. I am taking the slow and steady approach and building a true authority site.

    I suspect you can do a combination of things and result in a lot of money. My long term plan involves providing premium content (a la the membership model recommended by practical profits), a mailing list where I give away great free products and sell others (including my own), developing products to sell through affiliate networks, and taking those who buy from me regularly and putting them on a super high-end list, a la Dan Kennedy. I might be able to mix some ad space in there, too.

    You can make a ton of money and become financially independent no matter what you're doing if you have the right niche and traffic. Keep at it and mix it up :-)
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  • Profile picture of the author Jacob Cuculiza
    Do what you love and like and then you will get succes some day.
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  • Profile picture of the author Brent Miller
    [DELETED]
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    • Profile picture of the author yukon
      Originally Posted by Brent Mihalov View Post

      If you can't make it work as an affiliate, you're way less likely to make it work as an owner. Top grossing affs have potential to be top grossing owners and vice-versa. The idea that you need a product is a misconception, and it's the reason we have so many garbage products floating around this "industry".
      Not true,

      Some guys just don't know or don't want to know how to generate traffic (seo, etc...).

      If you own your own product, you build an awesome product & supply some good creatives (images, banners, etc...) for your affliates (out source the creatives).

      Flash some good affliate percentages around, & your a lot closer to making sales.

      Having your own product + affliates is like PPC without paying for it up front, you get pre-qualified traffic without the headache.
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  • Profile picture of the author Daniel Harper
    I would do both--product creation and affiliate marketing.

    I think that being an affiliate marketer gives you the knowledge you need to succeed at product creation.

    And I say this as someone who did it differently and created a product FIRST, then started affiliate marketing after realizing I couldn't effectively sell my product without a list.

    If I could do it again, I'd reverse the order.
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  • Profile picture of the author theory expert
    Banned
    You both are right.

    There are 7 figure affiliates, and, product creators.

    It is a matter of your business model.
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  • Profile picture of the author Tiffan Meloney
    I'm in the process of making a membership site and i'm getting prospective leads . SO I hope that turns out into a big winner in the next month or so.
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  • Profile picture of the author Nikhil V Nair
    I think it is better to start as an affiliate marketer then move to product creation.

    The life of an affiliate marketer is uncertain. Here are some common topics

    1) Amazon terminated thousands of affiliates due to some tax law on which the poor affiliates have no control

    2) Clickbank tracking problem. Affiliates are not getting their commission( Vendors are enjoying their full credit )

    2) Ebay terminated many affiliates (even long term affiliates). No second chance to understand the real problem and correct it. (Personal experience)

    3) The last affiliate gets credit even though two or more affiliates work hard

    4) Coupon affiliates are stealing commission by exploiting the "last cookie" rule. Merchants and affiliate networks are not doing anything to save the ethical affiliates

    5) Some Merchants are playing "tricky games" to steal affiliate commissions.

    6) Your Google Adsense account is disabled and automatically your Google Affiliate Network account also disabled.

    Do you think that you are your boss by being an affiliate?

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

    I love affiliate marketing but my dream is to become a product creator. That is when you are becoming an online entrepreneur. That is where the real money and safety.

    Affiliate = Employee in the online world

    My plan is to promote some good affiliate programs and create my own products.
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    • Profile picture of the author myob
      Originally Posted by Nikhil V Nair View Post

      Do you think that you are your boss by being an affiliate?

      NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
      YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

      As an affiliate, you have options to promote hundreds of thousands of products available on the market. If any of your "employees" fails to perform up to your expectations, it just takes one mouse click to "fire" them.
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      • Profile picture of the author theory expert
        Banned
        Originally Posted by myob View Post

        YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

        As an affiliate, you have options to promote hundreds of thousands of products available on the market. If any of your "employees" fails to perform up to your expectations, it just takes one mouse click to "fire" them.
        Hey Paul have you actually tried to create and put out your own product?

        I ask because according to this unofficial survey, the consensus is products will make you rich, and, without one, you're poor scum(you'll never make 7 figures Paul,lol).

        Seriously though, according to this thread you'll make ten times what you make now if you create your own product(not the ancillary kind).

        Try it as an social experiment.

        Outsource, or, create a product, bring it to market, and, come back with your numbers.

        Sounds like fun....then we can put to rest the debate here
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        • Profile picture of the author myob
          Originally Posted by Team X View Post

          Hey Paul have you actually tried to create and put out your own product? ...
          I just don't have the motivation to create my own products and compete against all the hot ones already out there. All of my niches are within the most fiercely competitive arenas.

          And the majority of such new products fail or are stilborn; but those are the ones you almost never hear about. You also don't hear much about affiliates right here on this forum who are quietly pulling in 6-7 figure monthly incomes year after year in non-IM niches.

          Ultimately, the only numbers that really count are the ones you make yourself.
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  • Profile picture of the author dagaul101
    Making your own product is the epitome for the IM that wants to be a "guru", as this is where the money is without dealing with too many third parties
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  • Profile picture of the author magnates
    Originally Posted by feedtherightwolf View Post

    Just thinking out loud here.

    I've been in IM stuff for some time now, and finally beginning to see some light with $500-$600 months through adsense and affiliate marketing.

    But while this stuff is great, and I am happy that I am making some money, I think I finally get to the point where I realize that the only way for me to achieve my dream - financial independence and freedom that comes with it - is by starting to make and sale my own products...

    What do you worriers think? Am I right to think that I am more likely to make it if I begin to offer my own products, or should I stick to affiliate marketing?

    Thanks as always.

    I agree creating your products is more lucrative than being affiliate

    Being affiliate is good , don't get me wrong but all your income depends on you , much like a job

    if something happens to you and you are not able to work on ur affliate sites the your income suffers like a job

    Having your prodcut gives you the unique leverage of having other people build your list and make you money WITHOUT doing the work

    You have made money online . You can help people with what worked for you

    Create your products and let others earn income for you like you have done for others
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  • Profile picture of the author rowanman28
    I just started making my own websites, and selling my own products, and I haven't made any money yet, but on the verge of starting a pay per click campaign. Something that is harder to do with an affiliate product.
    Signature
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    Custom Facebook page design, Facebook Ads management, Facebook likes, Twitter followers, Google Plus, Instagram, social sharing, SEO, content production, video production, whatever you want.
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  • Profile picture of the author majali
    Selling your own products has many advantages and disadvantages over selling others' products

    The main advantages of selling your own products:
    1.Easy to market for it because you write it and knows everything about it
    2.You can make other people market for you, post links which link to your website, write ads for you, and send email for you in order to get commission
    3.You are the person who is responsible about the price, update, and description of your product.
    5.Nobody can change your partnership or cancel it but you can do so because the source of money will be your web site so people need you.

    The main disadvantages of selling your own product:
    1.You cannot put new list and add products every short time because you need time to have new product.
    2.You cannot put links or ads on your website because you will loose costumer then.
    3.You are the responsible about convincing costumes to buy your product.
    4.You are the responsible about the costumer satisfaction.
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  • Profile picture of the author Legend Dude
    There are many ways to make a lot of money in internet marketing. You don't have to have your own product.
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  • Profile picture of the author TrafficParthenon
    I'd have to agree with Tiptopcat, diversity is definitely one of the best ways to ensure success, but there is a lot of other things that go along with it as well.

    If you step back and take a look at what your doing, at those who are doing what you're doing and are successful and the skills you'd need to acquire to get from were you are to were they are I think would help.

    I've never been one for outsourcing much, especially when I know that I'm perfectly capable of developing the skills needed to be successful.

    Some keys to keep in mind for successful marketing:
    *Presentation-Whether you're an affiliate or a vendor, presentation of the product you're selling is key. If you can't present it in the best light possible chances are your sales will go to someone who can. I'd recommend learning a bit of CSS and brushing up on your Photoshop skills. Those two things alone will take you far.
    *Optimization-Make sure your onpage SEO is air tight, from our URL, to Meta Keywords and Description, to your Title and Content.
    *Traffic-Now once you have the pretty, and your onpage stuff is in order and only then tell the world about it. Many people make the mistake of jumping to this too soon.

    Just remember the three objectives to marketing success are to Acquire Customers, Engage Customers and Retain Customers.

    Good Luck!

    TrafficParthenon
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  • Profile picture of the author pennyking
    Without a doubt. The more control you have the more wealth and happier you will be for sure. You can mix and match with affiliate stuff but you need your own products.
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  • Profile picture of the author inhwanie
    If you can get your own product to have high quality and sell well, having your own product will ALWAYS be more money than being an affiliate.

    The reason is that no matter how many copies you sell as an affiliate, the product owner makes at the LEAST the same as the affiliate if we say there's a 50% commission and not sell any copies on his own. This is also assuming that we are looking at a single product to either sell as your own or sell as an affiliate (1:1). The benefit does get more complicated to calculate if you only have 1 of your own product vs. 100 affiliate products you are promoting in comparison. But at the same time, if you have a quality product, the number of affiliates for the product will also increase and most likely will end up generating more profit overall.

    Most likely, it will be easier for people to start off as affiliates and one day they'll realize ".....I can probably make a better product" and decide whether they want to act on it or just let it go and continue their affiliate marketing.

    To simply put, I think product creation has much more potential than affiliate marketing but with anything that has more potential, there's a higher risk-benefit ratio as well.
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  • Profile picture of the author onecyber
    Great thread!


    There are thousands of products out there but if you took say an average IM product like a 15-25 page PDF eBook and 4 to 5, 15-20 minute training videos!
    With the experience you have in producing your own products, what would be the approximate time it would take to complete? Basically the total number of hours for one or all persons involved.
    And how many dollars besides the labor?
    I'm asking because I'm working on a product and it seems like it's taking forever.:confused:


    Thanks,
    TJ
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  • Profile picture of the author yourreviewer
    There is often this misconception that the most successful people online are in the Warrior Forum- not necessarily the case.

    There are a lot of people who are making a killing online doing media buys and selling affiliate products and CPA offers. You won't often hear from them, why? because they are busy making money.

    Having your own product is great provided you have a good product and can get the affiliates on board. There are pros and cons to both business models.
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  • Profile picture of the author ContentMachine
    Offering a service, having your own product or having websites promoting affiliate or your own products are definitely some of the top things you can do to make money as an internet marketer
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