Amazon keywords - where am I going wrong? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

13 years ago

Much depends on the presentation and the method of delivery, there are a lot of browsers out there that are offering a trackless experience, which means that you may be getting a lot more clicks than you think you are, however it is more likely that the presentation or the delivery is to blame, only you can really judge that unless you want to share more information it might be hard to give you any advice that matters.

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~kev~

13 years ago

Can you post the url to one of your sites? I would like to take a look

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Sojourn

13 years ago

If I understand your numbers correctly, you're getting about 3000 visitors a day across your 12 or so sites and 5% of that traffic is clicking over to Amazon for your 150 clicks/day.

That is a low CTR with room for improvement. Your visitors are either not finding the answers they need before making the decision to buy, the links aren't as obvious as they should be, or the links are too obvious (there's a fine line - blaring, blinking, obnoxious call to click to Amazon can be a turn off).

If you've set up some analytical reporting through a WP plug-in like Statpress, Google Analytics, or Google Webmaster tools, analyze keyword performance and make sure your content is offering visitors the information they were looking for when they landed on your page. Is all of your traffic coming for just the product name or from long-tail keywords, too? If it's long-tails, like "product abc dimensions" and you aren't including dimensions in your content, that might cause visitors to hit the back button and look for another resource.

Make sure your links are working, too. Could be something as simple as broken Amazon links.

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MonopolyMan

13 years ago

Thanks for the replies everyone.

I'd rather not share out my keywords at the moment, not until the point I actually cant' find any more to do with the niche.

Sojourn I do use statpress and keep careful track of what keywords are incoming. Oddly enough my two best Amazon sites don't actually use product names they're just general product terms and I suggest products.. It's the people already looking for something throwing me of.

They're searching for a product and I have a review of the product with images of exactly what they're after right at the top. I'll play around with moving the links and changing how obvious they are to see what that does.

Thanks again,
Monopoly

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cashcow 13 years ago

Originally Posted by MonopolyMan

Oddly enough my two best Amazon sites don't actually use product names they're just general product terms and I suggest products.

If this is what's working, why not change your other sites?

My sites/products that convert best are also ones where the traffic is searching for a general product, something like "long garden clippers" and then I suggest 3 products for that. BTW, these suggestions only have 1 paragraph of info on each product and then a link to the product at amazon.

Lee
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Sojourn

13 years ago

Originally Posted by MonopolyMan

Sojourn I do use statpress and keep careful track of what keywords are incoming. Oddly enough my two best Amazon sites don't actually use product names they're just general product terms and I suggest products.. It's the people already looking for something throwing me of.

They're searching for a product and I have a review of the product with images of exactly what they're after right at the top. I'll play around with moving the links and changing how obvious they are to see what that does.

Thanks again,
Monopoly

The model that's working best for you is the one I use, too. I go for generic niche keywords as an exact match domain and then individual product reviews of items in that niche as posts. Hasn't failed me yet.

I am familiar with the other model you're using where you use the product info as the domain but I have never tried it myself. However - putting myself in your visitor's shoes - if someone types "product abc" into the search engines and they arrive at your site, they're still looking for something but the problem is that you don't get any contextual clues about that "something". Are they looking for the manual? The best price? Where to get it fixed? Do they already own the product?

IMO, the best approach for sites like that is to target as many buyer keywords around the product name as possible: buy product abc, compare product abc, product abc vs. product def, best price on product abc, where to buy product abc.

Originally Posted by Michael Franklin

If you'd like to PM to me an example, I can give you more specific input and I will keep it completely confidential.

MonopolyMan - Jump on that offer...Michael coaches Amazon Associates for a living and while I haven't personally had any interaction with him you can't be working similar business models and not be aware of the others who follow that model. He gets rave reviews from those who use his services and always gives helpful advice in the forum.

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Michael Franklin

13 years ago

Simplicity really works best...A simple review style theme with no jarring graphics or colors or pop-ups will give you the best conversions. Also, be sure to test your links and make sure that your affiliate id is in ALL of your links.

Mirroring what cashcow said, try to setup sites so that your domain revolves around a category keyword and then setup 3-5 posts that revolve around product keywords.

If you'd like to PM to me an example, I can give you more specific input and I will keep it completely confidential.

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chrisen

13 years ago

Originally Posted by MonopolyMan

This week a dozen or so of my Amazon sites are hitting the #1 spots for their keywords.

I targeted product names (without using copyright domains) with at least 1k exact US searches and at least $75+ with at least 4/5 stars and a bunch of reviews.

I've tried iframe popups with videos, I've tried pre-sell and I've tried 'other normal person' review looking posts. Links are in the images, the text and h3 headers.

I get a pretty bad CTR (roughly around 5%) and once they're on Amazon they're converting at 3-4%. Is this actually normal? They're searching for a product name.

So between a dozen sites I'm getting about 100-150 clicks a day and between $0-10.

Any suggestions for improving CTR (feel free to point me at your WSO if it'll help) or picking better keywords (again show me your WSO if it has something I don't already do) would be much appreciated.

Are you spelling it out for your readers what you want them to do? When I started pointing out to my readers that I wanted them to click through to Amazon my CTR improved. For example, I'll put something like this after the main points of a product review and before I show them some customer reviews from Amazon:

Editors Note:
If you are thinking about purchasing online, we recommend looking into your buying options available at Amazon.com. They are a well-known and respected establishment that often offers discounts, free shipping, and the convenience of shopping online.

Click Here for Pricing Discounts, Free Shipping, and Additional Information for XXXXX at Amazon.com (I put this in large text)

I also get some pretty good clicks through snippets of customer reviews taken from Amazon. I just take a sentence or two with a Read More link after the snippet. People seem to really like to follow those links.

I'm not sure if this helps, but when I started doing these things I started getting a much better CTR on my reviews.

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shmeeko69

13 years ago

Originally Posted by MonopolyMan

This week a dozen or so of my Amazon sites are hitting the #1 spots for their keywords.

I targeted product names (without using copyright domains) with at least 1k exact US searches and at least $75+ with at least 4/5 stars and a bunch of reviews.

I've tried iframe popups with videos, I've tried pre-sell and I've tried 'other normal person' review looking posts. Links are in the images, the text and h3 headers.

I get a pretty bad CTR (roughly around 5%) and once they're on Amazon they're converting at 3-4%. Is this actually normal? They're searching for a product name.

So between a dozen sites I'm getting about 100-150 clicks a day and between $0-10.

Any suggestions for improving CTR (feel free to point me at your WSO if it'll help) or picking better keywords (again show me your WSO if it has something I don't already do) would be much appreciated.

What made a difference for me and the fact that I already had a product review site was in my filtering process. I basically went from 0 to £100 a month and growing.

~ Technology products between £100 - £300
~ Positive recent feedback
~ Keywords either very low or limited data using the free Google keyword
~ Nice layout about 250 words with bullet points and nice background.

I use this same methodology for every technology product I review and stick with a formula that is making a difference. I always make sure to have my product keywords in my title tags, the main description, the image, throughout the content and as part of my extended URL.

All the Best

Mark

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MonopolyMan

13 years ago

Blown away by the advice I'm getting here guys - it's much appreciated.

Michael, I dropped you a PM and appreciate the offer.

I have in some case's said something along the lines of 'I recommend Amazon for best price and delivery' etc... and then a 'click here to see it on amazon' h3 link below. I'm toying with the idea of testimonial videos and some hand drawn arrows to testimonial quotes about the product.

I think I'm going to move further away from product names in future, and aim more towards mini authority sites within niches. But after all the work I put into the SEO of these sites I'd love to be able to actually get more than a few bucks a month out of them.

Perhaps images from the reviews on Amazon. They have their own 'read more' blue hyperlink even.

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Michael Franklin

13 years ago

Originally Posted by MonopolyMan

Blown away by the advice I'm getting here guys - it's much appreciated.

Michael, I dropped you a PM and appreciate the offer.

I have in some case's said something along the lines of 'I recommend Amazon for best price and delivery' etc... and then a 'click here to see it on amazon' h3 link below. I'm toying with the idea of testimonial videos and some hand drawn arrows to testimonial quotes about the product.

I think I'm going to move further away from product names in future, and aim more towards mini authority sites within niches. But after all the work I put into the SEO of these sites I'd love to be able to actually get more than a few bucks a month out of them.

Perhaps images from the reviews on Amazon. They have their own 'read more' blue hyperlink even.

Hi MonopolyMan!

Those are some great ideas! I PM'ed you with my reply. You're starting off great so just PM me and let me know what you think.

Talk to you soon....

Michael

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Ellen C Braun

13 years ago

Some of my pages get lots of click throughs from images.

So, put as many images as you can into your review.

I search on Google images for additional views of the product. I look for the product on youtube and grab images from there by taking a photo of my screen (ctrl - alt - print screen). And, I've even gone to stores and taken my own pictures of products. Having lots of different views and angles - not just the standard photo that's on amazon and the product box - makes the page more interesting and gives you more opportunities to insert your link by hyperlinking each and every image. It will also make your site stickier, and make people more like to return to it and to naturally link to it.

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Amazon keywords - where am I going wrong?

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