I want to share a little bit about my business and the email marketing tactics I am starting to use. If you want to skip straight into the juicy case study I ran yesterday, scroll down to the video and discover how I added 241 subscribers in less than less than 24 hours....
If you are reading this sentence, then you want to hear more about my email marketing campaign...sweet!
I've always separated my buyers from my prospects, but both sides have received similar content. After 3 years of learning about treating your list like gold, I've realized that rule doesn't count so much for those that don't buy from you.
You always want to treat your list great, but your buyers are really where your business is at. The buyers are the ones who are most likely to buy from you again. They are the ones who can help you improve your business by giving you suggestions. You don't really want to listen to someone about your products when they haven't even purchased one...
The major change I'm making in my marketing campaigns is mostly involving promoting much more often to my prospect list. My goal is to turn more prospects into buyers. My buyers will always get the best of the best.
I have wanted to do more ad swaps also. Like I've always said, I count ad swaps as promotions. In the past, my limit was 2 ad swaps per month to my lists. To show you the difference in my new campaign, I have over 45 ad swaps booked for the month of August.
BUYERS DON'T BE AFRAID
You might be thinking... oh god, don't send 45 ad swaps to your list, they will hate you... Don't worry!
I will only be swapping with my prospect list. Anyone who has purchased anything from me is going to continue to receive the awesome content I usually send without the promotions.
This allows me to give another benefit to my buyers and play more of a numbers game with my prospect list.
In the past, I have treated all my lists great. The prospects would receive the same great content as my buyers. What I noticed is that most of my prospects were just freebie seekers... they barely opened my emails at all.
They don't want to buy... okay... but they can be leveraged to find other buyers. It's still a test in my books but 24 hours into the new plan and I have already added 241 new subscribers to my list and made $250... here's exactly what I did to snag this traffic...
The video was made 3 hours after work took place. More subscribers are piling in everyday.