I’m interested in your feedback on the sales page concept I have so far for an information product, based on your experience with sales pages.
This sales page would contain video (PowerPoint plus audio narration) and text, as it follows:
1. The first 15-20 minutes of video would be a few powerful tips/ideas on the same topic as my information product, to give value, build trust and create curiosity;
2. The other 5-7 minutes would be a presentation of the information product, building on the tips I have gave and encouraging purchase;
3. Under the video, there would be the text part of the sales page, presenting the information product in more detail than the 5-7 minutes of the video presentation (including bonuses, testimonials etc.)
Potential buyers would get to this sales page either via a squeeze page (the first part of the video would be the bribe to opt-in) or via banners/links on the sites of affiliates.
So what do you think: is this a good formula for a high-converting sales page?
I’ve seen similar stuff an a few other websites but I have no idea how well it really works. I know testing is important, but it would save me a lot of work if I start this sales page with my best foot forward, and then only fine-tune it.
Thanks in advance