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Marketing to marketers, is that why most aren't making money?

by swilliams09
7 replies
I was just thinking, a large majority of new guys here seem to be trying to market to other marketers. Is that a key factor in why people aren't making money? I would imagine that being a success as a marketer to marketers requires one thing. Credibility.

For example. I know who Eban Pagan is. I knew him as David Deangelo. Not as a marketer but as someone who had read his products (Double Your Dating). When I did my research and found out who he was and how he built a dating niche empire I felt he had credibility when it came to telling people how to market their businesses online.

Now when I see some WSO from some guy I've never heard of telling me about his proven system to make money, I don't want to see screen shots of possible fake returns. Show me your products and niches you dominated, show me your name on other blogs . Show me the real world credibility. I think Ed Dale calls it becoming an Authority. And the problem is, it takes time to build that Authority up. I think you can make money while you do it, in fact if you don't you're doing it wrong. And of course it pays off in the end. Then again, I could just be burned out on reading hype.
#making #marketers #marketing #money
  • Profile picture of the author JamesReynolds
    Marketing in the tiny IM space is over populated by savvy customers who will require more proof.

    Market outside the IM markets, there is a greater abundance of opportunity and far less competition.
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  • Profile picture of the author Ron Douglas
    While I agree that having success in something other than selling how to information to other marketers gives you credibility (I've had huge success in the cooking and health market), I think that there are many other things you can sell to the make money market besides just how to information.

    Software
    Apps
    SEO Services
    Advertising
    Market research
    PLR
    Graphic design
    Video production and editing
    Copywriting, etc

    The list goes on and on. All of these are real businesses where success adds credibility even if they are selling to other marketers.
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    • Profile picture of the author swilliams09
      Originally Posted by Ron Douglas View Post

      While I agree that having success in something other than selling how to information to other marketers gives you credibility (I've had huge success in the cooking and health market), I think that there are many other things you can sell to the make money market besides just how to information.

      Software
      Apps
      SEO Services
      Advertising
      Market research
      PLR
      Graphic design
      Video production and editing
      Copywriting, etc

      The list goes on and on. All of these are real businesses where success adds credibility even if they are selling to other marketers.
      I agree with you on that Ron. I sell Video production and editing to other marketers, still, I find the profit margins higher with none IM markets and offline.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by swilliams09 View Post

    I was just thinking, a large majority of new guys here seem to be trying to market to other marketers. Is that a key factor in why people aren't making money?
    In my opinion, it definitely is.

    "How to make money online" in general, and "how to do IM" specifically, seem to attract a very high proportion of newbies selecting their first niches. :rolleyes:

    It's stacking the deck against themselves not only for all the immediately apparent reasons, but also because many of them are promoting ClickBank products within these niches, perhaps often failing to take into account that quite a proportion of their intended "target market" comprises people who are already, themselves, ClickBank affiliates, and will often buy products through their own hoplinks. Generating the customer is one thing: being paid a commission on the sale of the product is another matter altogether.
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  • Profile picture of the author Ansar Pasha
    Banned
    I thought the exact same thing... ridiculous how many people think selling IM stuff to other IMer's is how you make money.

    When I was looking for PLR for a niche site, at least 9/10 sites were selling IM PLR... and the sad part is people scoop this up like the last drop of water in a desert thinking this is how to make money.

    Ansar
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    • Profile picture of the author myob
      I don't try to sell much to marketers primarily because they seldom have any money to begin with, and then demand everything for free "to review". LOL! Seriously, just as in any niche, selling to marketers requires understanding who your prospects are. Basic sales tenets apply in every niche; such as people buy with their emotions, but need to justify the purchase logically.

      Sales is essentially the art of weaving emotions logically throughout the purchase process. And marketers really do buy lots of products; perhaps more so than anyone else. And if they have any money left over by the time you get to them, they actually can be easy pushovers.

      A few years ago I bought a new car. The salesman started going through all the gimmicky closes common under such conditions, when I flat out told him that I'm a salesman too, and that I knew exactly what he was doing. He stopped and said, "Well thank you for telling me that. It will save me from having to use my sales pitch." Then he pulled out the purchase contract and started filling it out, "I'm giving you the best deal I can on this and you already know it is a very dependable car; how much are you going to put down today?"

      Well, guess what - after some back and forth hesitation I bought it, fully loaded with all the extras. Even though I was "just looking" and had no intention of buying anything that day, I really did want that car, and this salesman helped me to "logically" justify the purchase. He used the exact same marketing techniques on me that I use when selling products. It worked, even though I knew exactly what he was doing.

      This salesman provided exactly what I needed to logically justify an emotional desire. Plus, he gave me the marketing tools I needed to explain to my wife that the price I paid and all the value-added accessories was "such a deal".
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  • Profile picture of the author derricks4
    Honestly I think there's a misconception in IM and profiting off of IM'ers. Many use the analogy "In the gold rush, the people who became rich were the ones who sold the shovels to the miners". Well, that may be true but...IM is a different game.
    Look at how many "shovels" are being sold on WF alone. Nearly everybody has something to sell in their sig, and quite frankly most of it is junk. The ones who are making large amounts of $ aren't wasting their time selling $7.00 ebooks on here telling everyone how they did it. It's common sense.
    Market to people who have money. People who who buy an ebook that "makes them go from $0 to $1500 in 7 days" obviously don't have money.
    So, to answer your question..Yes. This is a pretty poor market (unless you have TOOLS that WORK and can be sold massively) to profit in.
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