How do I show him the value in using it as a lead generation website - a way to get new customers? Since it is in the financial realm, PPC fees are a little steep for me to test things -even on the longtails.
I keep telling him about building lists, using the website to find new customers, he just doesnt see the value in spending money on these methods.
What can I do to show him the value? I would basically have to perform before he would make a move.