I need help with selling a friend's Physical book via the internet. How do I show value?

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I have a freind who just wrote a GREAT financial book. He built a cheesy website himself and uses it as a tool to send customers.

How do I show him the value in using it as a lead generation website - a way to get new customers? Since it is in the financial realm, PPC fees are a little steep for me to test things -even on the longtails.

I keep telling him about building lists, using the website to find new customers, he just doesnt see the value in spending money on these methods.

What can I do to show him the value? I would basically have to perform before he would make a move.
#book #friend #internet #physical #selling #show

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