Facebook Fans are Not Local

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Most Facebook Fans Not Local - In Charge - WSJ

By Emily Maltby

So much for local marketing through social media. Only 15% of the average local business's fans are in the city where the business is located, reports Roost.com, a social-media advisory company.


The finding came from Roost's Local Scorecards, which analyze audience distributions and other marketing metrics. The report was generated over the past month by tracking "likes" on the Facebook pages of 800 non-Roost and Roost users. On average, each business had 344 fans.

"We thought 50% would be the number [for the local fan base] and when we got the 800 scores, we were stunned," says Chris Brubaker, vice president of marketing at Roost, of the study.

"That means small businesses have to try a little harder to target local fans."

Surveys have shown that only about half of small-business owners use social media tools. But those who do hope that it will excite clients and patrons.

Brubaker notes that any "like" is a good "like." But to ensure social-media fans are local, businesses should post content that is of more interest to the community.

"If you are a florist on Main Street and there's a farmer's market out on that street, post about it," says Brubacker. "Local news and local content has a better chance of attracting local fans. "
#business #facebook #fans #local #small #work
  • Profile picture of the author High Horsepower
    I'd like to ask members here who are marketing FB for small business owners, are they having success getting new customers for their clients?

    If so, what type of business are you marketing, and what % increase in sales or top line revenue are your clients experiencing?


    Thanks,


    Richard
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    Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

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    • Profile picture of the author paydayloann
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      • Profile picture of the author High Horsepower
        Originally Posted by paydayloann View Post

        I like to ask the members who are marketing facebook fans for small business owners. are they having success getting new customers for their clients.
        Getting customers to buy your FB Pages, etc... is easy. You can always show some ROI, why they need Social Media integration, etc...

        All marketing works, it's just a matter to what degree and ROI. There is no such thing as too much marketing as long as your business can handle the growth and you're profitable.

        Even if there were huge results, could you personally sell FB to a business?


        I'm a top line revenue marketer, I want to see ROI for my clients. Long term stability of my income is very important. If I can deliver results for my clients, the money will follow.


        Richard
        Signature
        Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

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  • Profile picture of the author tpw
    Except for family, no one local follows me on FaceBook. So, I am not the least bit surprised by these results.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author RohitShah
    The best way for me to market my page in local community is to have a contest or offer setuped in a way where local users would be encouraged to participate. Also offers like posting a contest like 'put up your photo with best smile and one winner (who will get most likes) will get our product for free', works like charm to get more local users participate and engage with the business. Although you must convey that this contest is only for X city residents. Hope that helps. All the best
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    • Profile picture of the author High Horsepower
      Originally Posted by RohitShah View Post

      The best way for me to market my page in local community is to have a contest or offer setuped in a way where local users would be encouraged to participate. Also offers like posting a contest like 'put up your photo with best smile and one winner (who will get most likes) will get our product for free', works like charm to get more local users participate and engage with the business. Although you must convey that this contest is only for X city residents. Hope that helps. All the best
      Yes, I always recommend running a Contest whenever possible.
      Signature
      Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

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  • Profile picture of the author medlence
    This doesn't really matter, word of mouth is what is important, and Facebook is not really effective for small local businesses, but for global ones.....
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    • Profile picture of the author donaldwilson
      Originally Posted by medlence View Post

      This doesn't really matter, word of mouth is what is important, and Facebook is not really effective for small local businesses, but for global ones.....
      Where do you get this from?

      I just signed a new client Thursday for a pool design company.

      Today they got a call from their first lead off of facebook.

      If you're messing around with facebook for local businesses and are actually concerned about making them sales instead of just a dime yourself, then hop on the facebook ads.

      You can target exact city match.

      I not only sell facebook to my client, but I get them results.....

      and the contest format mentioned in an above post works great to,


      -don
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