I have access to some very good competitively priced cleaning products. The problem lies in marketing them to businesses. COLD CALLING!!! Who likes that right!! The profit margins are extremely generous for sales people but there is still a problem recruiting people to do the cold calling, even I am reluctant to do it.
I am in an area of about 200k people with a lot of potential businesses, yes there is competition & a large rural population.
The rural area is not such a problem as there are people who are quite keen to go & chat/sell to Farmers on a daily basis. This area does well. It is the businesses in the towns that are the problem.
There must be a 'Modern way' with today's resources to reach the target market without physically knocking on doors, surely! With all the WSO's that have come out lately for Offline Marketing maybe someone could point me in the right direction for one of these that might suit.
I have thought of 'Snail Mail' maybe a coloured envelope to peak the curiosity with a great sales page & discount coupon to get interest. E-mail would be good too if you could get the potential customers to open it & be able to hold their interest!
Any other suggestions would be great.
If you wish you could comment here or PM me if you are reluctant for others to see your great ideas/thoughts! I am sure there are some
knowledgeable people in here who will have some great ideas.