A Goldmine Right Under Your Nose

10 replies
Today I thought I would share a really hot tip with you. It concerns establishing a business model that is almost guaranteed to deliver results. Of course, there really are no guarantees in this business, as I am sure many here will agree, but this I think, is as close as it gets.

OK, so we are going to use the site flippa.com to do the research. Flippa, as I am sure most people around here will know, is a site that is intended to be about buying and selling websites. Well, I have been thinking about reinvesting some of my income into other sites, so recently I have been paying a bit of attention to their site. What I have discovered is that this site is a mine of useful information for internet marketers.

I am going to give you an example so you can see how you can use this resource to your advantage. But this is an example only. It is important that you understand the underlying principle we are talking about and that's what I am suggesting that you use.

So, first off, get yourself over there and click on the ‘Buy Websites’ button. Down the left hand column, you will see various criteria you can enter to find websites. Here’s some criteria I like to use, but with a bit of practice, you will come up with your own:

Auction Status: Still Open
Property Type: Established websites
Net Profit: 1 – 1000
Gross Revenue: 1-1000
Monetisation Methods: Advertising

Now, I don’t need to bother with traffic stats, PR or any of that stuff. I am just interested in established sites that are making a profit and I like to see that profit being made via Adsense. There are other things to take into account, but this search is a good start.

When I just popped over and did that search, I got 129 results – great, that’s weeded out a lot of crap. Personally, I don’t mind looking through those 129 results manually. Some of them will be rubbish still. But, we will have some gems in there and we can get full access to their business models.

For example, in that list we have (No affiliation) ...

https://flippa.com/2631788-turnkey-a...e-1-no-reserve

When I look at that listing, I find all the stats I need. The guy has posted Adsense stats, SEO stats, keyword stats, analytics and backlink stats – wow!

Now this site apparently makes around $7 per month via Adsense from only 100 visitors. It is a new site and there is no guarantee that this info is 100% accurate, but he has a page #1 listing in big G for his main keyword - very easily verifiable. So I have no reason to doubt his figures – i.e. they seem reasonable for a site with that ranking. By the way, I did consider buying it.

Anyway, you can see the ClickBank product he is promoting and the Adsense placement he is using – he says he is using a premium theme for varied placement – all interesting stuff. Now, I have used this site only as an example simply because I was seriously looking at it earlier today, but when you find sites that are genuinely profitable (and, yes you do need to do your due diligence) it is fairly easy to work out where their traffic is coming from, what their monetisation methods are and how many links you need to out-compete them.

Of course, there will be people who will chip in to tell you that you cannot trust the stats on Flippa and of course, you do need to be careful. As I said, do your due diligence, but with a little discernment, this site is indeed a mine of useful information. So I hope you can see the benefit of doing a bit of research on Flippa - that site is a goldmine right under your nose!

EDIT: Before someone mentions the site in my example is an exact match domain, there are 13 EMDs currently available for that term And one last thing, remember it's the principle we are talking about (reverse-engineering profitable sites) not the specific site
#goldmine #nose #research
  • Profile picture of the author rhondaklewis
    What would the owner have to do to this site to increase ad sense revenue?
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  • Profile picture of the author entrprnr
    In all honesty I find in most cases it's better just to buy it than do the shadow walking you suggest. I've had pretty good luck with Flippa, and I'd rather put effort into building on a foundation than creating an entirely new one if it proves to be a safe bet (after lengthy research mind you).

    Though good pointers on the method of discovery, very much in line with what I do.
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    Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.
    -Andre Malraux
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    • Profile picture of the author Will Edwards
      Originally Posted by entrprnr View Post

      In all honesty I find in most cases it's better just to buy it than do the shadow walking you suggest. I've had pretty good luck with Flippa, and I'd rather put effort into building on a foundation than creating an entirely new one if it proves to be a safe bet (after lengthy research mind you).

      Though good pointers on the method of discovery, very much in line with what I do.
      Yes - as I said, I genuinely looked at buying it. But again, I want to impress, this was an example only.

      The point I was making is that Flippa is an amazing site for research
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  • Profile picture of the author Ray Valentine
    Never thought of using flippa to reverse engineer some monetization methods. I'll add that to my grab bag for future use. thanks.
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  • Profile picture of the author David A Griffiths
    entrprnr makes a good point, but Will's idea is really interesting too. It seems to me that the deciding factor will be a simple 'return on investment' calculation. If the price of the site is such that it can be recuperated quicker than you could arrive at that income by emulating it allowing for all development costs. Of course, it's not just domain / hosting / building costs, it's also the cost of the time you spend working on it when you could be doing something else.

    But it certainly will make me think about Flippa slightly differently in future. Instead of browsing for purchases, I'll have a calculator out and be looking at other factors now. Dammit - even more time spent hanging out online instead of actually earning!!!

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    • Profile picture of the author francischan35
      Do you have more reviews of flippa? I'd like to review it more.
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      • Profile picture of the author Will Edwards
        I realised when I posted that some people might home in on the particular site I used as an example and the particular details I highlighted, but if they do that, they are missing the point.

        Since I have been watching Flippa in this way, I have found a lot of very interesting business models and also a lot of useful sites.


        Originally Posted by francischan35 View Post

        Do you have more reviews of flippa? I'd like to review it more.
        If you simply do what I said above, you will be able to find lots of sites to review.

        Originally Posted by drumguru69 View Post

        Good idea! Thanks for the tip!
        You're welcome.

        Originally Posted by rhondaklewis View Post

        What would the owner have to do to this site to increase ad sense revenue?
        If you read the details in the site auction, the owner actually covers that.

        Will
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  • Profile picture of the author drumguru69
    Good idea! Thanks for the tip!
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  • Profile picture of the author JamesGw
    I agree that it's probably a better idea to just buy it, but this is also a really good idea if you don't have the cash. Both can be pretty successful.
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  • Profile picture of the author sbucciarel
    Banned
    It's also a very good way to spot trends in hot selling niches by using the Just Sold tab to see the kind of sites that are being sold.
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