What is more important to google content or back link

by edpudol1973 13 replies
I have been asking this to my self for long time, what is more important in google, in the SEO point of view the content or the back link. Every time I ask what are the best way to get my site rank well in google I always get most of the answer build back link to your site as many as you want.

So does that mean that google or other search engine don't care of the quality and how frequent I update my site? And a site which have smaller content and not updated regularly or never updated with huge back link will out rank a site with huge, quality content and regularly updated site?
#main internet marketing discussion forum #back #content #google #important #link
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  • Profile picture of the author Jason Johns
    Hi there,

    The exact combination of the above will never be revealed. It is a closely guarded Google secret.

    What Google cares about (in no particular order)

    - Quality (uniqueness) of content
    - Regular updates
    - Quality of incoming links

    You need to balance these 3 in order to get a good amount of traffic to your site.

    All the best

    Jason
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    • Profile picture of the author edpudol1973
      We share the same thoughts I guess, But I have seen in actual competition a site out ranking many sites with huge back link but not much content and not updated regularly compare to my site which I regularly update (3 times a day) all unique content and fresh. I also have some 10,000 back link but never out rank the other site with more than 200,000 back link but not much content and never updated since it was created I guess
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    • Profile picture of the author macchiavelli
      Nobody knows, only google knows.
      Trougout your SEO research you will read 50.000 different views on link building and off page optimization.

      The only thing you can do is test.
      I did massive article submitting and reached PR3 in 2 months.
      I didnt receive much traffic but still it felt great.

      No duplicate content mambo jambo, even though I only submitted 8 articles to about 1000 directories.
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      • Profile picture of the author Bob Monie
        Backlinks are still by far the most important part of SEO. Although unique content has become much more relevant in SEO of late, backlinks still rule.
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        • Profile picture of the author Nicholas Ho
          What Google cares about (in no particular order)

          - Quality (uniqueness) of content
          - Regular updates
          - Quality of incoming links
          For me, I think I will agree with the statement above by Jason.
          For a long time, I saw a lot of people are crazy about finding the golden nugget of ranking high in SEO.
          But in my opinion, if you post fresh content daily to your websites, traffic and backlinks will follow.
          Its like the content and regular posting is the cause and traffic and backlinks are the effects.

          -Nicholas Ho
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        • Profile picture of the author edpudol1973
          Originally Posted by Bob Monie View Post

          Backlinks are still by far the most important part of SEO. Although unique content has become much more relevant in SEO of late, backlinks still rule.
          Well I guess you're right still back link rule. But this is not good way to measure how site is important to internet user.
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      • Profile picture of the author jaiburn
        you need both to rank well. The thing is if you build quality unique content, you will anturally get backlinks. Also if google changes their algorithms to be smarter, you won't have to worry because you know you really do have a good site rather then a crappy site with lots of links to it.
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        • Profile picture of the author Martin Luxton
          I have asked this a couple of times on Google Webmaster forums and the reply is always . . .






          BIG DRUM ROLL . . .

















          LINKS! LINKS! LINKS!

          Martin
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          • Profile picture of the author edpudol1973
            Originally Posted by Martin Luxton View Post

            I have asked this a couple of times on Google Webmaster forums and the reply is always . . .






            BIG DRUM ROLL . . .

















            LINKS! LINKS! LINKS!

            Martin
            LOL, so meaning they can't really measure a quality content , and they only base it on the back links.
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          • Profile picture of the author Simplweb
            Hands down links!!!!

            "miserable failure" - Google Search

            This still works people!

            Originally Posted by Quentin View Post

            I have a friend in Google and he tells me 2,700 good backlinks will get you no. one in nearly all instances.
            I rather suspect that this is for uncompetitive terms...
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            • Profile picture of the author cashcow
              For SEO and ranking your site, I'd have to say it's the links.

              However, once you get the visitors to the site, if you don't have good content then they'll probably leave right away without buying your product. AND if you update it often that will be incentive for them to come back.

              So, I guess both are needed for your best chances of success.

              Lee
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              Gone Fishing
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              • Profile picture of the author Lance K
                Without a doubt, the thing that Google cares most about is...

                RELEVANT, UP TO DATE CONTENT.

                The problem is that they use a bot to determine what fits that description. They've deemed links as votes for relevant, up to date content. Then the machine can just tally the votes.

                But make no mistake about it. Relevant, up to date content is what Google (and most importantly their users) are after.
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                "You can have everything in life you want if you will just help enough other people get what they want."
                ~ Zig Ziglar
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