Thoughts on Exit Pop-ups

35 replies
I'm beginning to grow more and more annoyed with websites that have exit pop-ups. It almost guarantees that I won't be back to that site for any reason.

What is your opinion of exit pop-ups? Are they okay for sales pages?
#exit #popups #thoughts
  • Profile picture of the author Ansar Pasha
    Banned
    HomeBusinessMastery... if you want to be an internet marketer, you have to think like a marketer.

    ... If you leave the site, chances are you're NOT coming back.

    So if the seller is trying to maximize his funnel by using an exit pop up, well, it can only be a good thing if he captures even a small % of the traffic that was about to leave.

    It may irritate a few, but they weren't going to buy anything anyway so no harm done IMO...

    Ansar
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    • Originally Posted by Ansar Pasha View Post

      HomeBusinessMastery... if you want to be an internet marketer, you have to think like a marketer.

      ... If you leave the site, chances are you're NOT coming back.

      So if the seller is trying to maximize his funnel by using an exit pop up, well, it can only be a good thing if he captures even a small % of the traffic that was about to leave.

      It may irritate a few, but they weren't going to buy anything anyway so no harm done IMO...

      Ansar
      You have a good point. I guess my strategy has always been to try to build a relationship that might lead to multiple sales over a longer period of time...
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    • Profile picture of the author Joseph Robinson
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      Originally Posted by Ansar Pasha View Post

      HomeBusinessMastery... if you want to be an internet marketer, you have to think like a marketer.

      ... If you leave the site, chances are you're NOT coming back.

      So if the seller is trying to maximize his funnel by using an exit pop up, well, it can only be a good thing if he captures even a small % of the traffic that was about to leave.

      It may irritate a few, but they weren't going to buy anything anyway so no harm done IMO...

      Ansar
      Ansar makes a good point here, although it only applies to the truly desperate marketer. If the visitor is leaving the site, then they most likely aren't interested in the product. Exit popups are a last ditch effort to make a sale at the risk of alienating the visitor from your brand completely. It works for certain people, but I definitely would never consider it.
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      • Profile picture of the author Ansar Pasha
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        Originally Posted by Joe128139 View Post

        Ansar makes a good point here, although it only applies to the truly desperate marketer. If the visitor is leaving the site, then they most likely aren't interested in the product. Exit popups are a last ditch effort to make a sale at the risk of alienating the visitor from your brand completely. It works for certain people, but I definitely would never consider it.
        I don't consider myself "truly desperate"... LOL. I just do what works for me. Point in case, they wouldn't still be around for a good decade if they didn't work.

        @ Alexa, no probs... client privacy is understandable.


        @ Anonymous, I agree... I'm not talking about the scammy "get rich push button" junk that strangles you until you buy something. But offering a legitimate discount on the exit for knocking a bonus out or any other believable reason can be a great strategy which doesn't annoy people.

        Ansar
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  • Profile picture of the author michaelcorvin
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  • Profile picture of the author Ansar Pasha
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    I'm fine with them until people start getting greedy and put you in a huge loop so you can't close them... any more than 2 and I'm off the persons list that promoted it.

    There's obviously a limit to how far you can take things.

    You can still have a good relationship with your list - and the exit pop can be a legitimate discount. Let's say if you had a bonus that wasn't essential - maybe you could knock off a few bucks and sell the main product without it?

    That way, people won't get annoyed that they COULD have bought it discounted.

    And you won't annoy people trying to leave because you're offering them a legit reason to reconsider. Win win

    Happy marketing,
    Ansar
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  • Profile picture of the author FreeMeal
    They may well work, but they are very irritating. So to are those pop-ups that appear asking you to get a free ebook if you give your email, usually while you're right in the middle of reading something. I always leave right away and never go back to that site.
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    • Originally Posted by FreeMeal View Post

      They may well work, but they are very irritating. So to are those pop-ups that appear asking you to get a free ebook if you give your email, usually while you're right in the middle of reading something. I always leave right away and never go back to that site.
      I do the same!
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  • Profile picture of the author AnniePot
    Originally Posted by HomeBusinessMastery View Post

    I'm beginning to grow more and more annoyed with websites that have exit pop-ups. It almost guarantees that I won't be back to that site for any reason.

    What is your opinion of exit pop-ups? Are they okay for sales pages?
    I hate them with a passion. One I will tolerate (maybe), but I've been trapped, trying to escape from 5, 6, even 7. And the sites they are attached to belong to experienced, established IM'ers who should know better.:confused:
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Ansar Pasha View Post

      ... If you leave the site, chances are you're NOT coming back.
      The ones who aren't coming back won't buy from you.

      The ones who buy from you, even if they're a minority, are the ones who are coming back. Unless an exit pop-up predicates against that, as they so often do. Few people who buy do so at their first visit to a site. To sell more, you therefore need as many people as possible to come back.

      Originally Posted by AnniePot View Post

      I hate them with a passion.
      I'm also far from being an enthusiast. But I admit I'm happy that so many of my competitors are using them, assuming that "they 'must' work, otherwise everyone wouldn't be using them". :rolleyes:

      It's tempting (for some people, apparently) to imagine, if they're selling a $37 e-book and offering an exit pop-up sale at $17 which 30 people take up, that they've taken an "extra $510". And for them, maybe, that means "they've tested it and it works". (Seriously - there are people to whom that's "logical"!).

      The few people I know who have split-tested them properly, allowing for the subsequent traffic-loss from all the people who never return but otherwise would have done, i.e. tested by looking at long-term income rather than short-term traffic/opt-ins/discount sales, have actually abandoned them. :p

      To say nothing of some of the legal issues involved, which might one day be enforced ...
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      • Profile picture of the author Ansar Pasha
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        Originally Posted by Alexa Smith View Post

        The ones who aren't coming back won't buy from you.

        The ones who buy from you, even if they're a minority, are the ones who are coming back. Unless an exit pop-up predicates against that, as they so often do. Few people who buy do so at their first visit to a site. To sell more, you therefore need as many people as possible to come back.

        Alexa, this is getting confusing

        Do you mean people are less inclined to come back if you have an exit pop (The prospects who are likely to buy, just not on their first visit)?

        I guess it depends on the source of traffic too, but as a general rule exit pops are going to boost conversions overall.

        If I was sending only my own list traffic to an offer, I might shy away from using it because I'll plug myself repeatedly... but if it was for a solo ad or affiliate traffic then I'd definitely use them.

        Best,
        Ansar
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Ansar Pasha View Post

          Do you mean people are less inclined to come back if you have an exit pop
          Clearly.

          Don't tell me this surprises you, Ansar? You can see this just from the posts above, and the ones in 100 other threads here discussing this, perhaps? Or ask people who have split-tested it and measured the percentage of return visitors they lose by using an exit pop-up (hint: some of the people still using them are people who didn't monitor that, or didn't actually test at all).

          Originally Posted by Ansar Pasha View Post

          The prospects who are likely to buy, just not on their first visit?
          Those are the ones some/many of whom you lose.

          Not many people buy at their first visit to a site.

          Originally Posted by Ansar Pasha View Post

          I guess it depends on the source of traffic too
          I guess differently.

          I guess that whatever the source of the traffic, an exit pop-up is going to lose permanently a proportion of potentially returning visitors, some of whom would otherwise have become customers.
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          • Profile picture of the author Ansar Pasha
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            Originally Posted by Alexa Smith View Post

            Clearly.

            Don't tell me this surprises you, Ansar? You can see this just from the posts above, and the ones in 100 other threads here discussing this, perhaps? Or ask people who have split-tested it and measured the percentage of return visitors they lose by using an exit pop-up (hint: some of the people still using them are people who didn't monitor that, or didn't actually test at all).

            Those are the ones some/many of whom you lose.

            Not many people buy at their first visit to a site.



            I guess differently.

            I guess that whatever the source of the traffic, an exit pop-up is going to lose permanently a proportion of potentially returning visitors, some of whom would otherwise have become customers.
            Care to share your results?

            I've written a lot of copy and worked with some fairly well known marketers. I know for a fact that while some people might get annoyed at exit pops, the majority who return to the site aren't going to remember "oh this site, they used an exit pop on me! *clicks out*. "

            I write daily emails for the weight loss niche and an exit pop outpulls no exit pop every time... I don't know if it's got anything to do with how net "savvy" they are (it might be different for marketers marketing to other marketers but MMO is not my main niche).

            Anyway, if you have an AB test result feel free to share

            Ansar
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            • Profile picture of the author Alexa Smith
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              Originally Posted by Joe128139 View Post

              If the visitor is leaving the site, then they most likely aren't interested in the product.
              Then how is it that most people who buy don't do so at their first visit to a site? I note that even Ansar isn't disputing that.

              Originally Posted by Ansar Pasha View Post

              Care to share your results?
              They're not "my results" to share. They're split-testing results of people whose copy I've written. I don't mind commenting on them, in general, but I can hardly share them in public; sorry.

              Call me narrow-minded, but exit pop-ups are not something I feel the need to test on my own sites, thanks.
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  • Profile picture of the author ProfessorSeo
    Banned
    Yes pop ups are annoying but they do work I like pop unders better though their like ninjas waiting for the perfect moment to strike!
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  • Profile picture of the author Chris Cole
    I also don't like them and get frustrated when I visit a page that just keeps giving you exit pop up after pop up. They would NEVER get me to stay and buy from them regardless of what they are offering.

    In optimizepress, they have an inbuilt exit popup for email capture pages that I do like to use. This detects you mousing off the page and pops up an lead gen webform. It doesn't stop you from leaving the site or any re-direct tactics. So I will use this and never force someone to stay on my site going from one "wait" to the next "extra special offer" to ....
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  • If used smartly and you think out of the box, they work. I will let you now let your creative juices flow, but trust me if I say that if you think out of the box you can get A LOT out of exit pop ups... and no, offering a $10 discount is NOT a good use for a pop up...
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  • Profile picture of the author r2r
    pop-ups are good to their work.. They do correct work of it.
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  • Profile picture of the author Matthew Barnett
    I think they're fine as long as they are used properly.

    eg

    If someone is on your sales page and buys, they never see it, so no harm done.

    If someone is on your sales page, and is about to leave, you've lost them anyway, so you may as well get them back onboard somehow. Do offer something positive and redirect them to something useful (eg free gift if they subscribe so you can market to them over a period of time and sell to them eventually - better than losing them for ever).

    Don't say 'please don't leave I have something great for you' and then send them to the payment page for the product they were not interested in and leaving the page for anyway.

    If they weren't interested when you were pitching it to them, they aren't going to suddenly buy when you redirect them there. It's like being offered something in a shop, saying no thanks, and having the sales person say 'ok, I understand, can I have your visa card to pay for it then?' That's just stupid.
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  • Profile picture of the author Dennis Gaskill
    I always leave a site without buying because I love pop-ups ... or maybe it's just to see what kind of discounts are being offered. I forget which.

    I sure wish Amazon would start using them. :rolleyes:


    This one should tickle you pop-up haters pink ... I just received an email today about new software that enables you to ... are you ready for this?

    ...it enables you to put pop-ups in your PDF documents.

    I just knew you'd love that!
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author RubenJames
      I get a kick out of seeing how many exit popups with 50% discounts I'll get before they give up!

      But, I can't stand the ones that have up to seven popups with seven different (usually Lousy) products at the same Inflated prices...ESPECIALLY if I'm trying to get the Heck OFF of their Stupid Site!

      And, I've come to expect at Least ONE exit popup...or I think they're NOT up to the latest marketing practices! :p

      Ruben
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    • Profile picture of the author retirewithsandie
      They are annoying but yes they can hook you in. If you weren't willing to pay $37 for it then maybe paying $17 will get you.

      There are some that I've looked at that my wallet didn't agree with at the time & I've noted if they do the pop up for a lower price.

      Originally Posted by Joe128139 View Post

      If the visitor is leaving the site, then they most likely aren't interested in the product.
      Not always, sometimes there is interest but the price a bit too steep or other terms a bit too steep (i.e. a "free" trial then $40 a month or "$1 for 7 days then $97 a month). Or may want to do more research.

      I've had some that had the "hey where are you going?" pages when I've moused over to go to another tab. I wish I could recall what it was, but there was one program I was looking at that I almost bought, but after some Google searches there were quite a few negative comments.

      Originally Posted by AndyHarris View Post

      Don't say 'please don't leave I have something great for you' and then send them to the payment page for the product they were not interested in and leaving the page for anyway.
      Yes I've had that too! :rolleyes: It's like "I'm leaving for a reason why are you taking me to the payment page"

      Originally Posted by Dennis Gaskill View Post

      I sure wish Amazon would start using them. :rolleyes:
      LOL!
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    • Profile picture of the author Ansar Pasha
      Banned
      Originally Posted by Dennis Gaskill View Post

      I always leave a site without buying because I love pop-ups ... or maybe it's just to see what kind of discounts are being offered. I forget which.

      I sure wish Amazon would start using them. :rolleyes:


      This one should tickle you pop-up haters pink ... I just received an email today about new software that enables you to ... are you ready for this?

      ...it enables you to put pop-ups in your PDF documents.

      I just knew you'd love that!
      Thanks for the heads up Dennis! I'll be grabbing mine soon

      Ansar
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      • Profile picture of the author Cideas
        Can they sell to people who wouldn't buy otherwise? Absolutely.

        Can they be counter-productive? Absolutely.

        See, your best prospects who didn't buy right away DO come to your website more than once and you can actually ruin the good impression by firing an exit splash, leave alone that if you offer a discount there, many people who would buy for the regular price anyways will take advantage of it deliberately.

        A lot of IM's (and to my surprise, even some of the very experienced ones) say "well, I am getting some subscribers and/or sales from the exit splash, so it means it's productive", but they don't realize this is a completely wrong assumption - that's like claiming your business is profitable, only knowing your revenue and not expenses.

        When me and my partner launched a new service for IM's a few days ago, we actually decided to require exit splash free versions of the websites to be used with us, because I am almost 100% sure it's counter-productive. I will probably never be able to prove it though.

        Just my $.02
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  • Profile picture of the author xxxJamesxxx
    Yeah they're annoying but fact is... They work.

    They get me more sales and more optins, plain and simple.

    James
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  • Profile picture of the author drumguru69
    I understand the purpose of them, but it still annoys me!
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  • Profile picture of the author DamenRabat
    Plain and simple: I hate them!

    Always feel trapped and harrassed. Sure fire way to leave that site for good.

    If I got there by some recommendation of a fellow marketerĀ“s list I am on I will unsubscribe without further notice.
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  • Profile picture of the author Rough Outline
    I think that exit pop-ups are great for sites where generally you visit once and either buy or you don't then never return, as you'll either piss the customer off or squeeze the sale out of them but you don't have to worry about losing a potential customer, as they'd likely never return anyway.

    For sites that you are relying on repeat visitors, then exit pop-ups are idiotic and a fast way to lose a lot of customers, as it is really annoying, it's not spammy but it's in that area of annoying stuff.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Rough Outline View Post

      For sites that you are relying on repeat visitors, then exit pop-ups are idiotic and a fast way to lose a lot of customers, as it is really annoying, it's not spammy but it's in that area of annoying stuff.
      I agree with that part, certainly. But I think I instinctively regard all sales pages, to some extent, as "sites that are relying on repeat visitors", simply because so few people buy most things at their first visit to a sales page (perhaps excluding obvious things like buying a book or a CD from Amazon).
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  • Profile picture of the author EugeneA
    I always looked to pop-ups as a measure of integrity of the product seller.

    Pop ups suggest an unconfident seller so automatically I'm looking at your product to be crappy.

    If the product being promoted was good on it's own then why would pop ups be needed?


    They may work on those who may not know, but how about those who are aware

    that they can always get a discount?

    Shall we call them pop up shoppers?

    I'm guessing that eventually harms the marketer.

    My thoughts...
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  • Profile picture of the author MagicWhisper
    I hate them too, OP. However, I can see why marketers use them. That still doesn't make them any less annoying and irritating.
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  • Profile picture of the author Converting Copy
    I'm about to launch a new product and I was considering using just one to offer a discounted price. I've seen that on sales pages before where it takes you to a special discount price if you try leaving. I know that it's not fair to those who give your product a fair shake from the start... it's just good business though.

    To what some other people have said, any more than 1 exit pop up irks me. I have never been in a situation where I've seen more than 3, however.

    I can't imagine ANY kind of discounted or special offer which would sway someone on the 7th exit pop up; I think most people who had to go through that many to exit a page would likely be plotting out how to kill the owner of that site rather than thinking about making a purchase from them. I don't know how any webmaster can justify that "strategy".
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Converting Copy View Post

      I'm about to launch a new product and I was considering using just one to offer a discounted price.
      Many people do ... and typically they decide "it must be working" when they make plenty of sales at the discount price. :rolleyes:

      Clients of mine who split-tested it found that it actually cost them money, overall, the point being that very few people buy at their first visit to the sales page anyway, and the one certainty is that people who've seen the discount (on their first "exit") won't be paying the full price in future: they'll either be paying the reduced price or not buying at all because they feel aggrieved that the vendor "tried to fool them the first time" (which is exactly how many people look at it).

      If you make 20% of your sales to first-time visitors and 80% to returners, you'll effectively be reducing the price for 80% of your sales, in addition to possibly losing some sales altogether, too.

      Yet many marketers continue to "reason" that "this 'must' be working, otherwise other people wouldn't be doing it".

      Something to split-test methodically, perhaps, rather than just "hoping it works"?
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  • Profile picture of the author JamesGw
    I hate exit pop ups, personally, and will probably never use one. That said, they can still be used effectively in certain (very limited) scenarios.
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  • Profile picture of the author Mo Goulet
    In my opinion, if you haven't captured the visitors attention on the first visit, you should at least get their contact information. These pop ups with discounted prices only devalue your product and really aggravate me, especially when there are 2 and 3 in a row. What I am surprised at is how few pop ups ask for a persons cell phone number and provider with an instant coupon back or other incentive. I just saw Chad new WSO that is doing well and this would be another awesome way to gather sms subscribers with a pop up that says "Call this number and get an instant coupon back" too simple and they'll be on your subscriber list. I'm writing this all into my program. Too hot...
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  • Profile picture of the author Jonas B
    Yes they work absolutely.. BUT you should handle it with care.

    I suggest you don't use them to give them a discount.. because people will abuse it.. and you'll receive less money. So you should give them something else.. like a free report.. or a free trial code.. etc

    And really don't add 10 exit popups that appear after each other.. that's wrong and will annoy your potential client.
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