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Are Marketers Visual Illiterates? + A Periodic Table of Visualization Methods

by Bjarne Eldhuset
3 replies
I was searching the net for different methods for visualizing data, when I came across this great site:

Visual Literacy: An E-Learning Tutorial on Visualization for Communication, Engineering and Business

I especially like their "periodic table of visualization methods":
A Periodic Table of Visualization Methods

If you hover over the boxes, example pictures pop up.

Also on that site, there was a link to this site:
Visualization Methods It is based on the table above, but gives another angle.


Topic for discussion: How can you as a marketer use visualization methods?


Edit: 2 other nice resources are:
Information graphics - Wikipedia, the free encyclopedia
and
Visual literacy - Wikipedia, the free encyclopedia

A quote from the last link:
Visual literacy is the ability to evaluate, apply, or create conceptual visual representations.

Skills include the evaluation of advantages and disadvantages of visual representations, to improve shortcomings, to use them to create and communicate knowledge, or to devise new ways of representing insights.
Using visual representation to communicate knowledge - that is surely something information marketers should be interested in?
#methods #periodic #table #visualization
  • Profile picture of the author inspiredguy
    Hey Bjarne, great find!
    What amazes me is how corporations will misuse these types of charts, or use too many different ones during a presentation, which ends up confusing the audience.
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    • Profile picture of the author DogScout
      Originally Posted by inspiredguy View Post

      Hey Bjarne, great find!
      What amazes me is how corporations will misuse these types of charts, or use too many different ones during a presentation, which ends up confusing the audience.
      I worry MORE about the ones that do use them well... or perhaps TOO WELL sometimes. Such as the original Exorcist movie had some very subtle and insidious images. (FTC made them remove them after less than a week).
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      • Profile picture of the author Bjarne Eldhuset
        Hidden, subliminal images in your marketing videos is going a bit too far

        But think about how often you see a product that has basically the same message as hundreds of others, but you notice it because it has a different spin than the others.

        Marketers & bloggers etc. that are good at visualizing stuff can use it to stand out from the crowd.

        For inspiration, just check out how many ways there are to visualize a word like love:
        http://www.google.com/search?tbm=isc...&gbv=2&oq=love
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