is product owners launching products using pen names
when the very core of the product is their expertise.
If what makes the product unique and valuable is your
expertise, then to me YOU are the product, and when I
buy the product... I'm buying YOU. I'm buying your
credibility and my belief that you are the right
person to teach me a topic.
I also wonder how using pen names to market your
expertise, spinning a story/personality, plays into
Clickbank's new policies.
What am I missing?