Domain Help. This domain or That - a best fit for marketing/business?
I need your expert suggestions on the following topic:
Recently I acquired 2 different domain names for my future online & offline business. the domains are as follows:
aTop.org (Info: PR3 domain Reg: 1998)
Top-Direct.com (Info: PR0 domain Reg: 2011)
At the moment this domains are not developed. Out of the above 2, I'm planning to use only 1 domain. (And I'm not going to sell the other )
Here are my plans:
- I will be using 'Top' as the brand name for any one of the above domain which i chose to develop. As my brick-n-mortar business is registered with a name 'Top (some word) Pvt. Ltd.'
- The domain's website will cover products and services related to hosting/servers, as well as will contain niche-mini-sites on topics like tech, software downloads, (example: something like a Portal sort of)
- My method of advertising will be online as well as offline (print ads and billboards).
After reading various marketing, domain and webmaster forums I came to know that:
- TOP-DIRECT.COM Advantages:
- Webmasters and mostly Domainers luv .COMs
- People are more familiar with .COM
- .COM perfect fit for commercial business.
- TOP-DIRECT.COM Disadvantages:
- It is hyphenated domain.
- 9 characters domain.
- Hard to remember the hyphen.
- Hard to type hyphen on mobile device.
- Brand-new domain with PR0.
- aTop.org Advantages:
- No Hyphenated domain.
- 4 characters domain.
- Easy to remember, spell, memorable and brandable.
- 13 years old domain
- PR3 domain.
- .ORG means trust. (as the registry markets it.)
- ATOP is a dictionary word. (I'll be only using 'TOP' from it in Anchor text)
- aTop.org Disadvantages:
- It will be used for my online/offline commercial business.
- Not a .COM
Note:
1. I own another domain related to keyword TOP. it is TopInstant.com
2. I also own a domain TOP.COM.BZ (but it's ccTLD. so I'm not interested to develop it.)
3. I'm not buying topdirect.com domain as I don't have that budget.
4. I'm not buying aTop.com domain as it is not for sale.
Steve Browne, online business strategies, tips, guidance, and resources
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