to discover an internet marketing "secret" so they
buy a product, and then complain that it was "nothing
new" or "stuff that they already knew!"
Assuming that what is in the product actually
works, and they bought it for the promises made
on the webpage, then I always have to wonder...
"Did you really already KNOW that?" and if so,
"Why aren't you applying it instead of apparently
seeking other solutions to the same problem."
Yes, technology change, and those changes do make
some things easier. Automation can be wonderful.
Yet, the basics of information marketing, and the
basics of selling really haven't changed in a LONG
time because our nature hasn't changed in a LONG
Many years ago, I ordered a set of cassette
tapes off of Ebay... they were recordings of all
of the speakers' presentations. These recordings
were made in the pre-commercial-internet days.
I smiled as I listned to them because the speakers
who were teaching informtion marketing were teaching:
- Offering a big bundle to go for the thud factor
- Always following up
- Offering an upsell
- The profit being in the backend
- Product packaging... making it look different
enough to have a higher perceived value
- Raising your prices to earn more
- Talking to your customers in their language
- Knowing your customers well enough to know what
keeps them awake at night
As I listened to those recording of people like
Barney Zick, and Wade Cook, IO realized that they
were teaching the EXACT same thing that my peers on
the Internet Marketing Seminar Circuit were teaching.
I realized that very little of it was radically new
However, that didn't stop me from buying more of the
SAME stuff, or going to tons of live seminars. In
fact I had months when I went to as many as THREE
seminars... those were rare of course.
Then one day, I stopped and thought, and realized that
something magical had happened...
By listening to tha old, outdated, rehashed CRAP
enough, I had memorized or internalized it... and it
was now not only a part of my thinking, but also a
part of how I did things.
I discovered that I, without consciously thinking
about it, was DOING some of those things... they had
So, keep learning new, innovative things... but
definitely DON'T discount the old stuff... and that
is the secret key :-)