Should you Niche Local?
Is there a reason why you shouldn't go after a tighter local niche? For example, the home improvement trade? Or Doctors only?
It's smart to niche of course when you're going beyond local but I wonder if by shrinking your pool of prospects from "any local business" to "any local business involved in X" you'd end up starving yourself.
There may not be an answer to this one but we all know casting that wide net isn't always the smart approach.
FD
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