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A/B Split Tests

by redstanford
6 replies
I recenly heard of this term and I've become interested in implenting it on my site. from the sounds of it, it sounds similar to when you visit the eye doctor and stare through those giant metal lenses and the eye doctor says: A or B? ok A or B? ok A or B? until you get to your clearest possible image and that's your prescription.

how do I begin? what are some things I need to watch out for?
#a or b #split #tests
  • Profile picture of the author Sean Donahoe
    We use Tracking202 which is a self hosted software for split testing everything from sales pages to PPC and PPV ads.

    Very cool software and collects a lot of metrics for conversions. It really is a process I advocate a lot to squeeze every dollar out of your sales funnels. Otherwise you are leaving money on the table.

    All the best

    Sean
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  • Profile picture of the author redstanford
    i read somewhere you can put a script on your site with 2 different models of your site and it shows each version to half the visitors that come to your site. does this software you speak of do this as well?
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  • Profile picture of the author Hans Klein
    The easiest way to get started is a tool provided by Google: http://www.google.com/websiteoptimizer

    The main things you need to watch out for are:

    1. Making sure you've received enough traffic for results to be statistically accurate (Website Optimizer tells you when this is)

    2. Start by testing elements that are going to make a significant difference in your response (Headline, guarantee, product components, intro to the copy, and so on).
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    • Profile picture of the author redstanford
      if i'm using a wordpress blog, how do i create variable pages to test? for example if i want to test a certain part of a page, do i create an identical page to one that already exists - except one thing is different - publish it?

      so now i would have 2 nearly identical pages excep for the testable feature?
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  • Profile picture of the author redstanford
    bump. trying to get this part figured out
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  • Profile picture of the author Sean Donahoe
    Take a look at this. It is one we have played with for Wordpress:

    WordPress › Visual Website Optimizer « WordPress Plugins

    All the best

    Sean
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