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i have a store, a blog and a facebook fan page

by MikePfeiffer
5 replies
Hey guys!
Well actually its not my store, but the store of a good friend of mine.
Its a high-end fashion store, and they carry a lot of young, new designer brands.
Now since the store isnt directly downtown , we dont have THAT many customers.
I want to help her gain publicity, fans on facebook and blog visitors.

How do I do that?

I want to gain many fans on facebook, drive traffic to her blog and just gain general attention of her store / blog / facebook.

We have flyers, stickers, everything.

If anyone wants to check out the blog, to maybe help us, just message me, and i'll give you the URL.

Our main goal is to gain customers by:
- increasing our facebook fan count (currently we just have 105)
- drive more traffic to our fashion blog
- and eventually get more customers.

We are willing to pay for anything that works.

We are located in GERMANY.

Thanks a lot
#blog #facebook #fan #page #store
  • Profile picture of the author webapex
    A well developed Google Places page is essential for a physical store, often they will show up ahead of the company site for local searches, like: Trendy Fashion, Hamburg.
    Other directory entry "Citations" and reviews help get into the top 7 on page 1.

    You can add 10 photos and 5 videos for free, be sure to fill in custom fields with more descriptions.
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    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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  • Profile picture of the author fluffythewondercat
    Originally Posted by MikePfeiffer View Post

    Our main goal is to gain customers by:
    - increasing our facebook fan count (currently we just have 105)
    - drive more traffic to our fashion blog
    - and eventually get more customers.
    You don't get customers by gaining Facebook fans.

    You gain Facebook fans by pleasing the customers you already have.

    Then they tell other people who hopefully have the same great experience and tell more people and so on.

    Social media is about Word of Mouth (WOM). The only people who are going to do word of mouth for you are happy customers.

    fLufF
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  • Profile picture of the author MikePfeiffer
    The thing is that we don't have a lot of customers yet and im looking for facebook marketing tips, and so on.
    I dont know a lot about google places unfortunately :/
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  • Profile picture of the author Richard Groom
    Fluffythewondercat is right in a sense, but if you conduct your facebook strategy properly and have a good fanpage then yes those likes do become customers...and they become great customers because they will be your 100% target audience.

    I know because i have done this and it works!! Social media is about word of mouth but it can used another way to draw lots of potential customers back to your page!!
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    • Profile picture of the author Mcoroklo
      It seems you are basically asking: Learn me marketing in one blog post.

      I would strongly suggest looking at some books or programs (I actually made a program myself), or study the subject for some time.

      To answer some of your questions:
      • To get Facebook likes, people needs to love your project. You wont get many followers by your company name. Make it funny and appealing.. "I love fashion" - think in those terms instead of "QualityBrandName trademark"
      • Search engine optimization is a must. Learn it
      • Learn Google Adwords and Facebook ads.. You will need cheap clicks
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