Recently we partnered with a local data collection company, whose collected approximately 470k leads over the last year from field operations (door-to-door).
Now we've segmented the list by age and demographic and we have callers dialing nonstop for a wide variety of offers.
Now were interested in beginning an email marketing campaign, but were against the wall as we have limited experience in how to properly conduct an email marketing campaign of this magnitude.
So far we have segmented the list into 31 different groups, identified several offers to promote, but we've yet to pull the trigger.
All things considered should we include the html code that comes with most CPA offers, or should we be writing copy with a limited call to action for each offer we promote?
What auto-responder service would you recommend for a list of this size?
Also any other tips would be greatly appreciated.