Is there an APP for that?

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I just created an APP for the iPhone:

Fan Mail for iPhone, iPod touch, and iPad on the iTunes App Store

Now I need to market it. Has anyone on here marketed apps before? I'm familiar with the basics of driving traffic on the Internet and getting followers for blogs/twitter etc. But what APP secrets are there?

I'm guessing that accessing mobile users is key. You don't want people to have to go to a website and then remember to download the app later on when they turn on their phone. What's the best way to access mobile users with a link to iTunes?

Does anyone have success selling APPS? Either your own or as an affiliate? Any advice you have would be much appreciated!

-MK
#app

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