Do you know the Value of YOU INC.
That talks of Brand, If you are in IM and does not know the value of YOU INC you will certainly do the hard selling instead of your personal brand doing the selling for you, building your personal brand is key to eliminating most of the grunt work, certainly people will buy from one with credibility even if another were to offer a free service somewhere else.
Your brand is what you are personally known for, its is what your customers and friends say about you when you are not around
If you dont understand your own brand then you will never be able to position yourself or your company.
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jt808 -
Thanks
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