Even if you're not in those niches maybe you could help me out. Would you say that people that Google "gain weight" are the same people that would Google "build muscle"?
To me it seems like these words are somewhat interchangeable but I have a few reservations. I see a lot of extremely thin women that might be interested in gaining healthy weight but not necessarily building a lot of muscle like a bodybuilder or fitness buff.
I see a guy that wants to build muscle not being too interested about wanted to gain a little healthy weight but wanting to pack on loads of muscle.
So what do you think? Should I market them as 2 different niches and create 2 different products?
Or do you think the similarities are still strong enough to just create one product? Because in the end, there are still a lot of skinny guys that would probably Google "gain weight" too even though they want a lot of muscle.