47 replies
Not by a person, but by SpyFu!

Here I am, an online marketer, and it just dawned on me. Over the last several days, I've been on a few dozen web sites, and I've been stalked by recurring Spyfu banner ads.

I just realized I must've visited Spyfu or one of its affiliates, and I'm now the victim of remarketing (see Google Ad Innovations - Remarketing for an explanation).

I'm curious if others are taking note of this technique, and would also like to hear from those who employ remarketing. Is it working?

All best,
Bill
#stalked
  • Profile picture of the author tpw
    I have heard about it, but I have not noticed it.

    I can see advantage and disadvantage in doing that.

    One major disadvantage is if I have already bought that product, why do they keep trying to promote to me what I already own?
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    • Profile picture of the author Psst
      Banned
      Originally Posted by Bill Guthrie View Post

      Not by a person, but by SpyFu!

      Here I am, an online marketer, and it just dawned on me. Over the last several days, I've been on a few dozen web sites, and I've been stalked by recurring Spyfu banner ads.

      I just realized I must've visited Spyfu or one of its affiliates, and I'm now the victim of remarketing (see Google Ad Innovations - Remarketing for an explanation).

      I'm curious if others are taking note of this technique, and would also like to hear from those who employ remarketing. Is it working?

      All best,
      Bill
      Are we in the early age of internet monopoly?
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  • Profile picture of the author swilliams09
    I had this happen to me recently, I went to a site and noticed the ad stalked me for the next week or so. I found it to be really annoying because I had decided to buy the service somewhere else and had already ordered it.

    I wonder what conversion rates are on those types of ads.
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  • Profile picture of the author phoenikz
    Try to clear your web browser cookies dude..
    Or maybe the cache too..
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  • Profile picture of the author RichardSchulz
    OK, I have a question. My spyware protection, virus protection and malware protection are updated DAILY, but yet I am absolutely convinced when opening thunderbird for email I am being watched by one company, they use the same format in all emails and it 95% of the time follows my web searches?!?!? Any help?
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    • Profile picture of the author Bill Guthrie
      Originally Posted by RichardSchulz View Post

      OK, I have a question. My spyware protection, virus protection and malware protection are updated DAILY, but yet I am absolutely convinced when opening thunderbird for email I am being watched by one company, they use the same format in all emails and it 95% of the time follows my web searches?!?!? Any help?
      I'm assuming you refer here to the ultimate Big Brother, Google... I often wonder how much information they're collecting from my inbox.

      But this type of contextual advertising isn't stalking...it's more like lurking.
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  • Profile picture of the author Alex Barboza
    I am being stalked by Hostgator and Icontact.
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  • Profile picture of the author Gary Ning Lo
    I also see the same forex ad everywhere...

    Never used remarketing and don't think it would be profitable for my business model.

    Cheers,

    ~Gary
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  • Profile picture of the author BloggingPro
    I made a post about this last week I believe.

    It's called Re-Targeting. The ecommerce store I work for does this for us, and without a doubt it really works. Basically when you view a website it installs a cookie and then displays ads to you on the various networks that the website/merchant partakes in.

    It may give you the impression that "we" are "following YOU around," because well that is exactly what we are doing lol.

    It's kind of crazy when you think about it, but it does lead to sales believe it or not.
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  • Profile picture of the author Targeted Traffic
    Yes it does work if performed expertly and cleverly.
    If you tweak the settings for the campaign to set conservative limits for how often a user would see your ads and by making them dynamic and personalized...it can work pretty well
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  • Profile picture of the author Wide
    Same here, have been looking for new colocation offers lately and how I see webhosting/colocation ads all over the place, on almost every website i visit.

    I find this very annoying, why? When I visit a fishing website, then I expect to see ads related to fishing, not web hosting. Makes me go nuts.
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  • Profile picture of the author Wide
    This is not malware, it's just "intelligent" advertising.
    They display ads related to your recent interests, no matter what website you visit and what type of content they have (so it seems).

    Is it Google running it?
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  • Profile picture of the author Super Warrior
    Yes, its happening to me too for a Forex banner ad, I noticed it last week.
    This is really annoying and in my idea the CTR will be horrible.


    - Steve
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  • Profile picture of the author vanalli
    I've been plagued by these SpyFu ads everywhere I go. Their Youtube ad is particularly annoying with its dramatic music. Time to clear all cookies.
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  • Profile picture of the author fitz10
    Overstock (the store) I think is the worst with this. If I look at say, a pair of shoes there, the banner ad served to me for the next week is not only for Overstock but for the particular shoes I looked at! I find it pretty invasive personally. What if I were looking for a birthday present for my husband and then he came on and was served the ad (which is quite clearly personalized)? Plus, it just feels Big Brotherish. Who knows what else these companies are doing with my data.
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  • Profile picture of the author yourreviewer
    I am surprised that very few know about remarketing.

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  • Profile picture of the author RayWhittaker
    I wasn't aware of the technique but now you mention it, I've been seeing Ryan Deiss everywhere!
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  • Profile picture of the author nicholasb
    yeah it's basically retargeting, a method nto widely talked about until recently, it's basically like a cookie that is stored when you visit a website. Then the banner will follow you around until you clear your cookies.
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  • Profile picture of the author E. Brian Rose
    Remarketing is one of best advertising concepts available to anybody that utilizes banner ads.

    I have worked in TV, radio, and print. The one thing that advertising pros know in those mediums is that repetition is the key to a successful advertising campaign. Most people do not buy a product the first time they see an ad.
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  • Profile picture of the author eskimoto
    yeah. it happened to me as well. let me tell you it can freak you out! :-)
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  • Profile picture of the author Kurt
    These are known as LSO, Super Cookies or Flash Cookies and you can't delete them in the regular way, as they are stored in the Adobe Flash player folder, not in your browser's cookie folder.

    There's a couple of good Firefox plugins that will remove them and this will work for all browsers since the super cookies are stored in an Adobe folder.

    You can also delete them by using an online Adobe tool. More info here:
    Video: Delete Flash cookies to protect online privacy | TechRepublic
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  • Profile picture of the author tylerdrun
    A few years ago they called this adware and said it was spam. Now Google's using it and it seems to be completely ethical.
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    • Profile picture of the author christiehemme
      Originally Posted by tylerdrun View Post

      A few years ago they called this adware and said it was spam. Now Google's using it and it seems to be completely ethical.

      Yes, this is true. Nothing is certain. Time and research can change the face.
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      • Profile picture of the author MikeFriedman
        I was recently on Adobe's website checking out an upgrade to DreamWeaver.

        Sure enough, later that day, two other totally unrelated sites I was started teasing me with DreamWeaver ads.

        It's pretty brilliant I think.
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  • Profile picture of the author lakshaybehl
    Originally Posted by Bill Guthrie View Post

    Not by a person, but by SpyFu!

    Here I am, an online marketer, and it just dawned on me. Over the last several days, I've been on a few dozen web sites, and I've been stalked by recurring Spyfu banner ads.

    I just realized I must've visited Spyfu or one of its affiliates, and I'm now the victim of remarketing (see Google Ad Innovations - Remarketing for an explanation).

    I'm curious if others are taking note of this technique, and would also like to hear from those who employ remarketing. Is it working?

    All best,
    Bill
    Works like a charm.
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  • Profile picture of the author JasonParker
    It works like crazy so I hear...

    Because let's say you visit a site and you don't buy, right?

    Then you go to websites you often visit that you trust and you think it's coincidence that they have banners for the product or service you were considering buying.

    That trust you have in your favorite sites is transferred over to the product or service you saw the other day.

    Now you trust it, now you buy.

    It's called Retargeting.
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  • Profile picture of the author Willie Crawford
    I notice the same ads following me numerous places including
    Facebook. Given that the ads ARE generally about a topic that
    I've shown an interest in, they make sense, AND I'm sure that
    I've clicked on a few to check the products out.

    So, I know that remarketing work from that and from testing.

    The cost per click is often MUCH lower with remarketing too.

    Willie
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    • Profile picture of the author AshJM
      Originally Posted by Willie Crawford View Post

      I notice the same ads following me numerous places including Facebook.
      Adwords ads following you into Facebook?
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      • Profile picture of the author NicheMayhem
        I can see this working for some and annoying others. The masses are definitely swayed by repetitive ads no doubt about that. Its just like how radio commercials used to repeat a phone number 10 times in a row, now its a URL AND a phone number.

        Reminds me of the movie Bruce Almighty where Jim Carrey has all those subliminal messages pop up in front of Jennifer Aniston throughout her day to try and get her to love him again. Kind of interesting to note how he was playing GOD! lol

        Personally, I would like to still seek out the products I buy based on quality and reputation instead of dollars spent on following me around. BUT that's just me.
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  • Profile picture of the author Buildingfutures
    Yahoo does the same thing. They watch EVERYTHING You do on any yahoo site and make sure that the ads that start popping up do match what you've shown interest in.

    Companies can spend millions to just have someone who randomly searches online for chocolates to see their company logo.

    It's crazy.

    -Sean
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  • Profile picture of the author PatrickP
    How would an online retailer go about advertising like this?

    Does it go through Google ads or what?
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  • Profile picture of the author Rough Outline
    I get that cyber stalking all the time from websites that I've visited once on a whim, especially on YouTube videos as well, such a waste of their money.
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  • Profile picture of the author PatrickP
    I just had one for a website I visited only once and it was 3 weeks ago.

    Then there was a button how to opt out.

    It went to this page

    Opt Out of the Think Realtime Network | ThinkRealtime
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    • Profile picture of the author William Prawira
      I never pay any attention to the ads. So I won't even know if I'm being stalked.

      The Idea of remarketing is not something new. It's just reinvented. And guess what, Because it's the big G. People tends to use G to search. That's why anything it put up on the table, you'll find it big news.
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      Thanks,

      William Prawira

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  • Profile picture of the author 0oo0
    I must say I visited a site indochino.com looking for a custom suit, and now I see their banners everywhere.

    and to be honest I've gone back to the site like 15 times because of the banners because I really like one of their suits so I'm going to say it's great advertising method
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  • Profile picture of the author Dimitris Skiadas
    And i thought i was the only one to get stalked!I always see banners ads of Namecheap,since most of my domains are bought through Namecheap.I ve visited 3 weeks ago their site and now everyday i see banner ads in front of me all the time..

    Dimitris
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    • Profile picture of the author furic
      Hey Bill - you should consider checking out my ebook I wrote on this. It got pretty good reviews; including some from Warriors above! Hope that helps!

      /joseph

      P.S. With the amount of emailing you've been doing lately, I definitely think you could put a TON more cash in your pocket if you would employ remarketing yourself. ;-)
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    • Profile picture of the author furic
      P.S. For those who still aren't "getting" the opportunity yet, I'd point you toward some case studies Google has published:

      Bidcactus

      Yankee Candle

      I mean, if a 600% increased conversion rate isn't good enough for you (and some networks claim 900%!)...

      If you do online marketing and you're not remarketing, others are eating your lunch and you don't even know it!
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  • Profile picture of the author JerrickYeoh
    Yes, i also face the same thing as you while i saw Groupon everyday in everywebsite that do have Google Adwords.
    But you can clear all the cookies so they unable to track you .
    This remarketing is who ever view your Google Adwords banner, they will get track by the Google Adwords and you will keep see the same ads no matter where you go as long the website have google adsense.
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  • Profile picture of the author MaverickUK
    LOL! How strange, me and my brother were discussing last night the fact that SpyFu is follow in us everywhere since last week. It's particularly prevail any and annoying on YouTube in particular - it seems their ad campaigns are working
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  • Profile picture of the author THK
    Cookie stuffing has been frowned upon by every man and his dog, including big companies.

    Now G and other companies want to make money by cookie stuffing and everyone cheering how awesome this is.

    Hypocrisy at its finest.

    Guess it is time to brush off those old values and get down to business. Clear my cookies and all so those stupid ads don't follow me around everywhere and then start my own campaigns to make some money from those unsuspecting individuals.

    Off to work

    Tanvir
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