Rather, I came across this interesting Gary Halbert video on YT:
Where he reasons why "offline" is becoming more effective because of the increase in internet usage.
Interesting viewpoint, from an acomplished marketer. (if you dont know who gary halbert is, go look him up)
Should be a good reminder for those starting businesses not to neglect offline stuff..
P.S: For those of you making large amounts of money online and thinking "yeah whatever, I just made a gazillion dollars with one email", maybe you should try apply yourself offline as well..