Today I received an email from someone claiming to be from an advertising agency, who wants to run banner ads on my site for one of his clients, and asking what I would charge.
I have never directly sold advertising on any of my sites, so I am at a complete loss not only as to what to charge, but also how to bill, get paid, handle renewals, etc.
Can anyone give me some guidance or point me to some good resources? I would like to give this person an answer today. Assuming the email is legitimate, I would be excited to have some direct advertising on my site.
P.S: Here is his email, in part (I'm omitting his name and agency, etc.):