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What Service to use for my affiliate product?

by GaryShouldis
8 replies
Hey Everyone,
I've been a small business owner for years now but this is my first time getting into affiliate marketing and i need some advice.
I'm currently building a website and have created a product for traditional small business owners who will be operating a product or service based business.
It is an operations manual that is full of best practices and they can customize it according to their business needs. It includes about 400 pages of content and about 50 spreadsheets and tools to help them run their business. Think of it like what you would get if you signed on with a franchise company, without paying a franchise fee. It's meant to give them a head start and to avoid costly mistakes when you are starting a new business. My questions for you are:

-Pricing the product. I received a quote from a franchise operations manual writer and he quoted me $100 an hour for an estimate of about 10-20K for a complete manual of about 100-150 pages.

- Where do i host the product? I checked out Clickbank (lots of junk on there) and Ejunkie. Any recommendations considering i will not be starting out with a customer base? I plan on initially using adwords and affiliate marketing to drive people to the site while building content and links for organic search results.

- Any suggestions? Any help would be greatly appreciated. Like I said, i'm relatively new to this arena so i would love any help, thanks! Gary

You can check out the site i'm building at thesmallbusinessplaybook.com
#affiliate #internet marketing advice #product #service
  • Profile picture of the author AceOfShirts
    There is a lot of junk on ClickBank, but so what. Your customers are probably never going to see the other stuff.

    Another thing ClickBank has is a LOT of affiliates. I don't know what type of pricing you are going to put on your product, but you need to check CB's limits. Will it be a digital download or something you are going to mail to the customer?

    You can start your own affiliate program with idevaffiliate or any of the other affiliate software programs.
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    • Profile picture of the author GaryShouldis
      Originally Posted by Ace Of Shirts View Post

      There is a lot of junk on ClickBank, but so what. Your customers are probably never going to see the other stuff.

      Another thing ClickBank has is a LOT of affiliates. I don't know what type of pricing you are going to put on your product, but you need to check CB's limits. Will it be a digital download or something you are going to mail to the customer?

      You can start your own affiliate program with idevaffiliate or any of the other affiliate software programs.
      Thanks Ace,
      It will be a digital download, thinking of pricing somewhere bet $300-500. So what your saying is that Clickbank may be a good choice because of the large amount of affiliates?
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  • Profile picture of the author webapex
    Be aware that many clickbank affiliates won't touch something with less than a 50% commission, it's really a standard even for $2000 packages sold through mailing lists by Joint Venture partners.

    Not using affiliates will allow you to spend a percentage on advertising instead you e sales volume and perhaps even net revenues may be less but you will maintain better control of the product representation.

    It's a common practice for clickbank merchants to first do their own marketing in order to refine their sales page through A-B testing and establishing conversion rate statics before inviting sales affiliates, affiliates value conversion rate data.

    There are digital download hosts that offer some degree of file protection with unique short term use download links that reduce file sharing.

    What I hear from some Guros:
    PPC advertising with google adwords is a way to quickly bring in traffic allowing you to determine what keywords are most effective as you A-B test your sales page designs, this resarch phase may well be a money losier in the short term, but may pay off in the long run, you may switch to less expensive advertising channels later on as you tune for profitability.
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    • Profile picture of the author GaryShouldis
      Thanks for the reply,
      I plan on doing initial ppc to test out the offer, is there a way to "ease" into affiliate marketing to test the waters also? Is a 50% split standard everywhere or just Clickbank? Thanks
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  • Profile picture of the author JohnBertagna
    Definitely ClickBank.

    You don't get customers from ClickBank, you get monster affiliates that are looking for products to promote and know how to get your products sold.
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  • Profile picture of the author Super Warrior
    If you want to recruit affiliates then Clickbank is your best bet.


    - Steve
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  • Profile picture of the author Kronom
    I use Amazon due to its reputation. Standard folks who do not know anything about IM know amazon the most.
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  • Profile picture of the author ebusinesstutor
    Originally Posted by GaryShouldis View Post

    -Pricing the product. I received a quote from a franchise operations manual writer and he quoted me $100 an hour for an estimate of about 10-20K for a complete manual of about 100-150 pages.
    Not sure this is what to use as a baseline for pricing. People can purchase many small business books at Amazon for $10 to $50 and I think this is what they will look at when thinking of buying.


    - Where do i host the product? I checked out Clickbank (lots of junk on there) and Ejunkie.
    You can also host it yourself if it is a single book or at places like SmashWords.
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    Garland Coulson, "The E-Business Tutor"
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