Google Adwords ad group question

by jojoma
2 replies
Hi,

I am trying to test 14 different banner messages (5 sizes of each, so 70 banners total) in Google's Display network.

The banners look identical, with only the messaging changing. All of the messages reference the same bucket of keywords.

Should I set up different ad groups for the 14 messages?

Should I have only one ad group, and plug in all banners to that ad group and rotate them evenly?

Thanks for any help you can provide.
#adwords #google #group #question
  • Profile picture of the author carloru
    Set up different ad groups for the 14 messages. That way, you will have a level playing field to assess each one's performance.
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    • Profile picture of the author jojoma
      OK. Thanks.
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