Making sense of Average $/sale on Clickbank

1 replies
As a background, I have a niche product on Clickbank which is $4.95 for the first month and then $27 for each subsequent month.

On the marketplace, it shows:

Initial $/sale: $1.75
Avg Rebill Total: $71.25
Avg $/sale: $73

(I have changed figures slightly to keep things simple)

In the marketplace help, it says that:

Finding Products to Promote in the Marketplace

(both for initial and avg rebills) This number shows the average amount an affiliate would make.

"Avg $/sale: For every new purchase of this product, this amount is the average you'd make in total over the life of a new customer."

When you look at all products that are rebills, the initial and avg rebill total to make the Avg $/sale.

What this means (I think), is that each customer of the initial product is worth (including the rebills) $146 when the commission is 50%.

Hope that you are still with me here, as it is a bit fiddly

When I go through my data of the lifetime of the product, I have taken the number of initial sale and multiplied that by $4.95.

I have then added to that the number of subsequent rebills and multiplied that by $27

I have then divided that total by the number of initial sales.

The problem is, that that number is about $80, whereas it should be about $146 according to CB.

Please note:

1. Nothing significant has happened in terms of changes of sales between CB updates.

2. I have tried taking into account both with and without refunds.

3. I have tried taking into account both with and without affiliate sales.

Can anyone shed some light on this or am I making a mathematical mistake?

Ben Shaffer
#$ or sale #average #clickbank #making #sense
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by BenShaffer View Post

    What this means (I think), is that each customer of the initial product is worth (including the rebills) $146 when the commission is 50%.
    I understood and agreed with everything you said until you got to that sentence, Ben. That doesn't seem to be right at all.

    From all payments, ClickBank deducts 7.5% and a $1 "stocking fee" (such cheap stockings these people wear). And the remainder is then divided in the appropriate proportion between the vendor and the affiliate (if any).

    Originally Posted by BenShaffer View Post

    When I go through my data of the lifetime of the product, I have taken the number of initial sale and multiplied that by $4.95. I have then added to that the number of subsequent rebills and multiplied that by $27. I have then divided that total by the number of initial sales.
    You can't work it out that way, Ben - you really can't.

    Originally Posted by BenShaffer View Post

    Can anyone shed some light on this
    I'm afraid I can't understand exactly where you've gone wrong. If you want to discuss it by p.m. on the basis of your actual figures, I'll be very happy to work it out for you.
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