On the marketplace, it shows:
Initial $/sale: $1.75
Avg Rebill Total: $71.25
Avg $/sale: $73
(I have changed figures slightly to keep things simple)
In the marketplace help, it says that:
Finding Products to Promote in the Marketplace
(both for initial and avg rebills) This number shows the average amount an affiliate would make.
"Avg $/sale: For every new purchase of this product, this amount is the average you'd make in total over the life of a new customer."
When you look at all products that are rebills, the initial and avg rebill total to make the Avg $/sale.
What this means (I think), is that each customer of the initial product is worth (including the rebills) $146 when the commission is 50%.
Hope that you are still with me here, as it is a bit fiddly
When I go through my data of the lifetime of the product, I have taken the number of initial sale and multiplied that by $4.95.
I have then added to that the number of subsequent rebills and multiplied that by $27
I have then divided that total by the number of initial sales.
The problem is, that that number is about $80, whereas it should be about $146 according to CB.
1. Nothing significant has happened in terms of changes of sales between CB updates.
2. I have tried taking into account both with and without refunds.
3. I have tried taking into account both with and without affiliate sales.
Can anyone shed some light on this or am I making a mathematical mistake?