Oddly, it was one of those gurus that actually sent me the link hoping to make an affiliate sale.
This post is not about how I feel about gurus, but how so many marketers, including the gurus themselves, use uncomplimentary remarks about other gurus (IMers) in order to promote their own product.
In my mind, it makes the presenter look small, even pathetic.
As soon as I hear stuff like this in video presentations now, I am inclined to dismiss the product and the person behind it. Firstly, if you cannot back up your slurs with concrete examples and start naming names, then to me you are doing yourself a disservice by not being factual or relevant in your delivery. Furthermore, it is spineless. I would respect you much more if you gave me specific examples.
Secondly, it does nothing for your product to diss your competition. And I for one certainly do not want to waste my time on a video with no controls listening to unsubstantiated comments. If you got something that's worth my time, then just deliver it to me like a someone who really believes in their own product. Maybe this goes against standard copywriting strategy, but it just ain't working on me.
Is it working on you?