A lesson in ingenuity

by ShayB
6 replies
Here is a good example of using your head, targeting a specific audience, and IM.

Angel Food Ministries is a growing non-profit organization that provides about $60 worth of food for only $30. (I think the site is www.angelfoodministries.com, but don't quote me.) (Definitely growing due to the economy.)

Each month, the food items that are included in the packages are different.

One enterprising mom (who already had menu-planning site for moms) added a special product - meal ideas and menu plans for the items in upcoming AFM packages. She sells these menus (delivered via email/autoresponder, I believe) for a monthly subscription of $5.

From what I hear, she is growing from leaps and bounds - all from paying attention to a trend, coming up with a good idea and marketing it.

Hope this inspires you to get some ideas of your own!
#ingenuity #lesson
  • Profile picture of the author Arcana Media
    I congratulate her on jumping into an emerging or, more accurately, growing trend... but who is she charging the 5 dollars per month for her menus.

    Because that website describes this NONPROFIT charity as...

    'With a heart to help others and a generous spirit, Joe and Linda Wingo founded Angel Food Ministries in 1994 to provide food for friends and neighbors who were struggling financially. Today, they are still doing the same thing.'

    So if the whole point is to provide food for financially struggling families, then it seems a little 'greasy' for this entrepreneur to make money from a demographic that's obviously in a position where they need to count every penny... The menu costs 1/6 the price of the food, afterall.

    Perhaps she could at least APPEAR more benevolent by offering food recipients her menu and food plan for free, and sell sponsored advertising on the menus from local businesses [perhaps in the form of coupons].

    Making coin off of obviously financially desperate families, even this small amount, just kinda rubs me the wrong way. There may be better ways to make the effort worthwhile, methinks.

    -Steve
    {{ DiscussionBoard.errors[400226].message }}
    • Profile picture of the author ShayB
      Originally Posted by Arcana Media View Post

      I congratulate her on jumping into an emerging or, more accurately, growing trend... but who is she charging the 5 dollars per month for her menus.

      Because that website describes this NONPROFIT charity as...

      'With a heart to help others and a generous spirit, Joe and Linda Wingo founded Angel Food Ministries in 1994 to provide food for friends and neighbors who were struggling financially. Today, they are still doing the same thing.'

      So if the whole point is to provide food for financially struggling families, then it seems a little 'greasy' for this entrepreneur to make money from a demographic that's obviously in a position where they need to count every penny... The menu costs 1/6 the price of the food, afterall.

      Perhaps she could at least APPEAR more benevolent by offering food recipients her menu and food plan for free, and sell sponsored advertising on the menus from local businesses [perhaps in the form of coupons].

      Making coin off of obviously financially desperate families, even this small amount, just kinda rubs me the wrong way. There may be better ways to make the effort worthwhile, methinks.

      -Steve
      I guess you have to be more familiar with this ministry to understand it, but it is not just for financially desperate families. Many families order food from this organization simply to support the ministry - not because they cannot afford to buy elsewhere. (The food is very high quality.)

      But I appreciate the point of view. That is one way of looking at it.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[400292].message }}
    • Profile picture of the author ShayB
      Originally Posted by Arcana Media View Post

      I congratulate her on jumping into an emerging or, more accurately, growing trend... but who is she charging the 5 dollars per month for her menus.

      Because that website describes this NONPROFIT charity as...

      'With a heart to help others and a generous spirit, Joe and Linda Wingo founded Angel Food Ministries in 1994 to provide food for friends and neighbors who were struggling financially. Today, they are still doing the same thing.'

      So if the whole point is to provide food for financially struggling families, then it seems a little 'greasy' for this entrepreneur to make money from a demographic that's obviously in a position where they need to count every penny... The menu costs 1/6 the price of the food, afterall.

      Perhaps she could at least APPEAR more benevolent by offering food recipients her menu and food plan for free, and sell sponsored advertising on the menus from local businesses [perhaps in the form of coupons].

      Making coin off of obviously financially desperate families, even this small amount, just kinda rubs me the wrong way. There may be better ways to make the effort worthwhile, methinks.

      -Steve
      Another thought:

      This lady helps provide recipes that encourage the economical use of the products, so she provides a valuable service.

      Being compensated should be a reasonable expectation, right?

      Just asking. Not trying to cause trouble.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[400504].message }}
  • Profile picture of the author Rich Stevens
    You must always stay ahead of the curve... always thinking of what to do next.
    {{ DiscussionBoard.errors[400230].message }}
  • Profile picture of the author sevenish
    My father was as snobbish of a gourmand as he was passionate about the Angel Food Ministries. He was very proud to be able to help his church distribute food of excellent quality to those in need.
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[400340].message }}
  • Profile picture of the author Jeremy James
    Hm. Interesting thing this person has done.
    Signature

    Have you ever been a ticked off customer? My reports gets you Satisfaction and Resolution! Click HERE to check it out!

    {{ DiscussionBoard.errors[400351].message }}

Trending Topics