6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

The RIGHT Way To Write A Product Review

by 3000
5 replies
So I was wondering what IS the RIGHT way a product review should flow?

For example, I'm reviewing an eBook about Dog Training, should the outline go a little like this:

1. Show title and picture of Dog Training eBook.
2. Pros
3. Cons
4. Recommended or not
5. Real consumer insights

OR

1. Show title and picture of Dog Training eBook
2. Recommended or not
3. Real consumer insights
4. Pros
5. Cons

Just wondering which outline do you guys use to get the most conversions. Any advice would be great
#product #review #write
  • Profile picture of the author TheArticlePros
    I know as a salesman for 10 years or so, the last thing I would ever do is name the cons last. You want to leave a positive impression in a person's mind, and they are going to remember the first thing you say and the last thing you say. What's in the middle is normally tuned out. Don't ever ever ever put the cons last.

    In fact, if you're promoting your own stuff...why list any cons at all?

    -- j
    Signature

    Posting About Life & Video Games:
    http://www.jarycu.com

    {{ DiscussionBoard.errors[4483236].message }}
  • Profile picture of the author JustinDupre
    Your first outline is better than the second. I'd have to agree with JaRyCu that having the cons at the end will leave a bad impression.
    Signature
    I offer CPA coaching and investment opportunities for those SERIOUSLY interested in making money directly or indirectly with affiliate marketing. PM me for details.


    Read More about CPA/Affiliate Marketing on my Blog
    {{ DiscussionBoard.errors[4483597].message }}
    • Profile picture of the author Gaz Cooper
      From a Physical Product review prospective

      If the product has really bad negatives that would put the buyer off purchasing, I would not be reviewing it anyway, I always add any minor negatives and finish off the review with an final overview where all the positives are highlighted leaving a positive impression on the reader.

      Kickin It on Amazon

      Gaz Cooper
      Amz Training Academy
      Signature

      Beginners Guide to getting started in CRYPTO, FREE Ebook on a Massive Opportunity as the World shifts to Digital payment http://amzauthorityzone.com

      {{ DiscussionBoard.errors[4483670].message }}
  • Profile picture of the author Kecia
    I personally use the end of the review to discuss my recommendation of the product. I tend to start out with a brief overview, followed by the pros and cons, and then the recommendation. If I need to flesh out the review a bit more, I will include what others have said about the product right after the cons.
    Signature
    KeciaHambrick.com - Blogger. Content Creator. Social Media Enthusiast.
    {{ DiscussionBoard.errors[4483736].message }}
  • Profile picture of the author Troy Boyd
    My formula usually relies more on focusing on the problem that the person is trying to solve with the problem.

    I first instigate the problem...really make them feel it.

    Then I mention some solutions to that problem, and then finally how MY product (or the product I'm reviewing) is the best choice of all the solutions. But I don't just tell them that it is, I tell them WHY. What that product did for me, and how it solved my problem.

    Hope that helps a bit!

    Troy
    Signature
    Need a High Converting Sales Page? Need Email Sequences That Creates a Rabid List of Ready to Buy Subscribers? Click Here Now!
    {{ DiscussionBoard.errors[4483802].message }}

Trending Topics