Here is a recipe for how NOT to do it:
1. Think that you'll have a "viral" campaign
2. Loads of people will see your cool stuff
3. You will increase "brand awareness" and somehow, it will help increase your profits.
In other words don't do this:
I can bet you this is what happened:
- Day 1 - Somebody in "corporate" read an article about social media in FT
- Day 2 - They pitched their brilliant idea and got the go ahead to work with an agency (or even worse, the agency pitched the idea to them)
- Day 3 - Tens of thousands of pounds were shelled out
- Day 4 - A few struggling artists, actors, and other show-business personel got a phone call. This month's rent will be paid after all!
- Day 5 - Excitement! Creating the "viral videos" etc. There were some "artistic differences" but hey, at the end of the day everything came together.
- Day 6 - Well, we're not getting that many views, but sometimes these things take time... (translated:"Sh!t !! what have we done?!!")
- Day 7 - They wanted to rest but there is a meeting about the Social Media budget tomorrow
Here is a million dollar tip:
People who buy Whiskas are interested in real cats, not broke @ss modafunters who got high, and decided to live like a cat.
And next time look in the "Warriors for Hire" section, if you want to create a social media campaign that works